WikiRealty Demo Deck (2019) (Realtors) (with new #2) · The Future Of Real Estate Is Digital A...
Transcript of WikiRealty Demo Deck (2019) (Realtors) (with new #2) · The Future Of Real Estate Is Digital A...
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Getting ReadyWe will begin the presentation shortly
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The Future Of Real Estate Is DigitalA modern approach to connecting with consumers online
10,437 1,223 40,080Views
+1.5k +151 +4.2k
Likes Followers
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We’re At The Dawn Of A New EraListing portals and other tech companies are moving to go direct-to-consumer
Consumers
XReal
Estate Pros
Direct-To-Consumer
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The Opportunity Is To Connect Early and Often Realtors that win the customer early today, will dominate the marketplace for years
60-120 daysProperty Search & Closing
3-9 monthsNeighborhood Search
1-3 monthsThinking About A Move
Realtors that ONLY focus here will lose prospects over time
Realtors that focus here will dominate the market
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0%0% 25%25% 50%50% 75%75% 100%100%
SelectProperty
First
Old Search Process New Search Process
SelectNeighborhood
First
The Most Effective Way To Connect Is Hyper-Local ContentConsumers want to have transparent, authentic, personalized experiences
that make them feel connected to the brands they love and trust.
80% of property buyers say the neighborhood is the most important factor
80%
Market Knowledge
Personal Referral
Recognizable Brokerage
Agent/Officer Reviews
In choosing a professional to work withmarket knowledge is the most important factor
SelectNeighborhood
First
The search process has evolved to consumers now picking a neighborhood first and a property second
Neighborhood Lifestyle
Source: Zillow Group
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Current Roadblocks For Realtors“I don’t have time.” “I don’t know how.” “I don’t want to.”
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What Is WikiRealty?Automated marketing and advertising to help you connect and form real relationships with homebuyers and sellers online
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How Do You Connect Me With Consumers Online?
SMART Ads focus on getting your business message in front of consumers who have engaged with your Neighborhood Insight Ads, as well as your own lead databases which can be uploaded and used for SMART Ads
Similar to a blog post, Neighborhood Insight Ads are 200-250 word articles related to a neighborhood, city, local event, lifestyle topic or anything else that may be of interest to people in your market interested in real estate.
Neighborhood Insight Ads SMART AdsBuilding Your Audience Social Media Automated Re-Targeting
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How Does Local Content Lead To New Business For Me?
“WikiRealty posts on local happenings has generated me 2 potential buyers and the template they sent to me on how to connect with people sharing my post and out of that I have got 3 people to respond – 2 of which want to know what it takes to buy a house and one that referred a co-worker looking to buy in St. Cloud.”
- Loan Officer in Minnesota, March 2019
Your Effort Level
Your ROI
No or Little Effort
Long Term Business
Consistent Effort
Short Term + Long Term Business
(10 minutes per week) (10 minutes per day)
Branding + Prospect Building Leads/New Business AND Branding + Prospect Building
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How Do I Think About And Evaluate ROI?
Page Views
Link Clicks
Engagements
Messages
Lead Forms
Calls
Top of the Funnel(100-10,000 views/clicks per month)
Middle of the Funnel (10-1,000 engagements/messages per month)
Bottom of the Funnel (1-100 lead forms/calls per month)
Awareness and Goodwill
Deeper Conversations
Business Wins
Building trust with your audience
Establishing personal connections with consumers
Converting online interactions into offline business
Awareness and goodwill leads to deeper conversations that lead to closed sales
New business is won even before a consumer fills out a lead form or picks up a phone to call