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Transcript of Wikipedia
Overview
• About Wikipedia
• PESTEL/TPNG
• Target Audience
• Competitors
• DWM
• As CEO
Wikipedia
• Launched in 2001 by Jimmy
Wales & Larry Sanger
• Wikipedia is a free, web-
based, collaborative, multiling
ual encyclopedia project
supported by the non-profit
Wikimedia Foundation
• Contains 18 million+ articles
(3.6 million+ in English)
• Articles been written by
volunteers
PESTEL/TPNG
• PESTEL– Economic: People needed
a free source to find information (Britannica charges for full articles)
– Social: Movement toward user-generated content
– Technological: The ability for a website where users could submit their own information about a topic
PESTEL/TPNG
• TPNG– Trends: User-generated
contents
– Problems & Gaps: No singular website where people could go to find information on virtually everything
– Needs: Place where people could share their knowledge and learn
Target Audience
• Students
• Those seeking quick
answers
• Don’t need precise
information
• YOU
Competitors
• Libraries
• Random online sources
• Online encyclopedias
• Textbooks
DWM
• Anyone can edit entries
• Prevent disruption or vandalism by restricting editing
• Contribution can be anonymous
• Continuous updating and creation of articles
• Information about historic events appear within minutes
• Wikipedia is accessible in 200+ languages
DWM
• Includes
– Dictionary
– Quotations
– Books
– Manuals
– Scientific reference sources
– News service.
• Continuous editing of articles results in increasing quality and consensus of information.
• Low publishing cost due to lack of printing
As CEO
• Redesign website to be more aesthetic
• Monitor edited articles for accuracy
• Promote crowdsourcing benefits
• Bring in some funding from sponsors
• And more…