WIIFM—What’s In It For Me?AmeriFirst Financial—Rhett Laufenburger Old Republic...
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Achieving Higher Professional Standards by Empowering REALTORS ® with Diverse Educational Opportunities 5830 West Palmaire Avenue * Glendale, Arizona 85301 * 10451 Palmeras Drive, 203N * Sun City, Arizona 85373 623.931.9294 | Fax 623.931.1008 | www.WeMAR.org West Maricopa County Regional Association of REALTORS ® Course Schedule 2 Online CE Courses 2 ADRE Requirements 3 Congratulations! 3 2010 Sponsors 4 Marketing Practices 6 What’s In It For Me? 7 GRI Schedule 7 Inside this Edition! WIIFM—What’s In It For Me? Volume 7 November—December 2010 WeMAR School of Real Estate Get Educated! Jennifer Lueck, Lead Consultant and Owner In today’s dynamic real estate industry, it is important to focus on what works. Gone are the days of clients camping out to purchase a home by lottery. Although competitive pricing is a strong driver in our current market trends, consumer expectation requires successful agents to be well‐rounded, knowledgeable guides through an often‐tumultuous transaction. To best succeed in meeting this expecta‐ tion and consistently grow their business, REALTORS® are again discovering the need to market themselves and their services… with fewer dollars and higher expectations for results. The West Maricopa Association of REALTORS® recently partnered with my company, Off To Market Real Estate Solutions, to deliver a unique training program designed to help real estate agents improve their marketing results and increase sales conversion rates. Launching at WeMAR in November, this new curriculum titled, Marketing Best Practices for Realty Professionals Series SM , teaches industry professionals how to explore a strategic and systematic approach to listing support and buyer recruitment efforts based on their personal, unique value proposition. “WeMAR’s goals include bringing in the best and brightest instructors who have expertise in areas of the real estate industry that will add to and refine our agent’s skill sets, I feel that Jennifer Lueck is one of these instructors.” says Melody Hoover, WeMAR’s Education Director, “With over 10 years experience in sales and direct marketing, she delivers a dynamic presentation that you can’t afford to pass up. She will definitely give you an outstanding answer to the question, ”What’s In It For Me?”’ Often driven by an entrepreneurial culture, historically most real estate agents do not approach their practice with a structured, consumer‐centric marketing model. Upon entering the West Valley real estate market in December of 2009, I observed this opportunity throughout the industry and immediately went to work developing results driven content to help peer agents succeed in building a long term business model. “As an MBA, I’ve had several marketing classes in the past. However, Jennifer’s course content Continued on page 7
Transcript of WIIFM—What’s In It For Me?AmeriFirst Financial—Rhett Laufenburger Old Republic...
Achieving Higher Professional Standards by Empowering REALTORS® with Diverse Educational Opportunities
5830 West Palmaire Avenue * Glendale, Arizona 85301 * 10451 Palmeras Drive, 203N * Sun City, Arizona 85373 623.931.9294 | Fax 623.931.1008 | www.WeMAR.org
West Maricopa County Regional Association of REALTORS®
Course Schedule 2
Online CE Courses 2
ADRE Requirements 3
Congratulations! 3
2010 Sponsors 4
Marketing Practices 6
What’s In It For Me? 7
GRI Schedule 7
Inside this Edition!
WIIFM—What’s In It For Me?
Volume 7 November—December 2010
WeMAR School of Real Estate Get Educated!
Jennifer Lueck, Lead Consultant and Owner
In today’s dynamic real estate industry, it is important to focus on what works. Gone are the days of clients camping out to purchase a home by lottery. Although competitive pricing is a strong driver in our current market trends, consumer expectation requires successful agents to be well‐rounded, knowledgeable guides through an often‐tumultuous transaction. To best succeed in meeting this expecta‐tion and consistently grow their business, REALTORS® are again discovering the need to market themselves and their services… with fewer dollars and higher expectations for results. The West Maricopa Association of REALTORS® recently partnered with my company, Off To Market Real Estate Solutions, to deliver a unique training program designed to help real estate agents improve their marketing results and increase sales conversion rates. Launching at WeMAR in November, this new curriculum titled, Marketing Best Practices for Realty Professionals SeriesSM, teaches industry professionals how to explore a strategic and systematic approach to listing support and buyer recruitment efforts based on their personal, unique value proposition. “WeMAR’s goals include bringing in the best and brightest
instructors who have expertise in areas of the real estate industry that will add to and refine our agent’s skill sets, I feel that Jennifer Lueck is one of these instructors.” says Melody Hoover, WeMAR’s Education Director, “With over 10 years experience in sales and direct marketing, she delivers a dynamic presentation that you can’t afford to pass up. She will definitely give you an outstanding answer to the question, ”What’s In It For Me?”’
Often driven by an entrepreneurial culture, historically most real estate agents do not approach their practice with a structured, consumer‐centric marketing model. Upon entering the West Valley real estate market in December of 2009, I observed this opportunity throughout the industry and immediately went to work developing results driven content to help peer agents succeed in building a long term business model. “As an MBA, I’ve had several marketing classes in the past. However, Jennifer’s course content
Continued on page 7
Date Course Time Location Cost Sponsor
11/3— 11/9
NARdiGras—NAR Conference & Expo New Orleans
REALTOR.org/Conference
11/4 Marketing: Best Practices for Real Estate Agents P1 Branding and the Customer Experience
9:00—12:00 PM Sun City $10/$15 Burns Pest & Termite—Esther Jensen
11/4 Marketing: Best Practices for Real Estate Agents P2 Campaign Development and Execution
1:00—4:00 PM Sun City $10/$15 Security Title—Tony Scardina
11/10 CE—Broker Management Clinic (CS) 9:00—12:00 PM Sun City $0/$10 Old Republic Protection—Wendy Mueller Castle & Cooke Mortgage—Derick Condron
11/10 CE—Unlicensed Real Estate Activity (RELI) 1:00—4:00 PM Sun City $0/$10 Send Out Cards—Jan Valley Sterling Title—Sherry Becker
11/11 Veteran’s Day Offices Closed
11/12 The REO Jungle (CL) 9:00—12:00 PM Sun City $10/$15 Professional Development Committee
11/15 Professional Development Committee Meeting 11:30—1:00 PM Sun City All members welcome—lunch included RSVP to [email protected]
11/16 Open for Business (G) 9:00—12:00 PM Sun City $0 American Title—Toni Taylor ServiceOne Warranty—Travis Zimmerman
11/17 CE—Rebuilding and Qualifying After Financial Crisis (G) 9:00—12:00 PM Sun City $0/$10 The Talon Group—Vivian Sanchez Old Republic Protection—Wendy Mueller
11/17 CE—Mortgage Loss Mitigation: Intro to Short Sales (RELI) 1:00—4:00 PM Glendale $0/$10 WJ Bradley Mortgage—Christine Wagner Burns Pest Elimination—Esther Jensen
11/18 11/19
GRI #201—Day 1 GRI #201—Day 2 Understanding Transaction Financing Real Estate Legal Issues (3), General (11)
8:00—5:00 PM Sun City $90/$100
ServiceOne Warranty—Travis Zimmerman First American Warranty—Dave Thompson Chicago Title—Becky Erickson Velocity Financial—Spencer Anglin
11/19 flexmls® Training—CMA’s (G) 9:00—12:00 PM Glendale $0 ARMLS®
11/19 flexmls® Training—Listings (G) 1:00—4:00 PM Glendale $0 ARMLS®
11/22 New Member Code of Ethics (CS) 8:30—12:30 PM Sun City $0 Old Republic Protection—Wendy Mueller Up and Away Signs—Josh Libby
11/25 11/26
Happy Thanksgiving Offices Closed
11/30 HAFA, The Complete Course! Contract Law (3), Real Estate Legal Issues (3)
9:00—4:00 PM Sun City $89 CE Credit issued by Hogan School of Real Estate
NovemberNovemberNovember Course Calendar Visit WeMAR.org for additional course and registration information
Continuing Education classes are accredited by the WeMAR School of Real Estate 5830 West Palmaire Avenue * Glendale, Arizona 85301 * 10451 Palmeras Drive, 203N * Sun City, Arizona 85373
623.931.9294 | Fax 623.931.1008 | WeMAR.org
West Maricopa Association of REALTORS® offers three convenient and engaging ways to receive education credits anytime, anywhere! Browse the online course catalogs accredited by The CE Shop, Hogan School of Real Estate, Inc., and 360 training™. Select a course to experience the power of online education wherever you are. Visit www.wemar.org/onlinece.html.
As a reminder, according to ADRE Code R4‐28‐402 (C) A person shall not receive credit for more than 9 hours of continuing education classes per day. Remember to be on time for all CE classes in order to receive credit hours toward your license renewal.
Online Continuing Education
December Course Calendar Visit WeMAR.org for additional course and registration information
Date Course Time Location Cost Sponsor
12/2 12/3
GRI #101—Day 1 GRI #101—Day 2 Selling & Marketing Strategies Disclosure (3), General (11)
8:00—5:00 PM Sun City $90/$100
Fidelity Home Warranty—Pattie Hackmann Chicago Title—Becky Erickson Security Title—Tony Scardina Old Republic Protection—Wendy Mueller
12/6 New Member Code of Ethics (CS) 8:30—12:30 PM Sun City $0 AmeriFirst Financial—Rhett Laufenburger Old Republic Protection—Wendy Mueller
12/7 Open for Business (G) 6:00—9:00 PM Glendale $0 Mi Casa… Su Casa—Lynda Toraya Security Title—Tony Scardina
12/8 CE—Getting Along (FH) 9:00—12:00 PM Sun City $0/$10 Old Republic Protection—Wendy Mueller The Talon Group—Vivian Sanchez
12/8 CE—Disclosure Ethics (D) (NAR COE) 1:00—4:00 PM Sun City $0/$10 WJ Bradley Mortgage—Christine Wagner Nationwide Insurance—Ryan Kiarsis
12/9 12/10
GRI #308—Day 1 GRI #308—Day 2 Safe Real Estate Commissioner’s Standards (5), Disclosure (3), Real Estate Legal Issues (3), Agency Law (3)
8:00—5:00 PM Sun City $90/$100
ServiceOne Warranty—Travis Zimmerman Estrella—Paulette Goldman Castle & Cooke Mortgage—Derick Condron HWA Home Warranty—Shelly Roy
12/13 Professional Development Committee Meeting 11:30—1:00 PM Sun City All members welcome—lunch included RSVP to [email protected]
12/14 Open for Business (G) 9:00—12:00 PM Sun City $0 American Title—Toni Taylor ServiceOne Warranty—Travis Zimmerman
12/15 flexmls® Training—Mapping (G) 9:00—12:00 PM Glendale $0 ARMLS®
12/15 flexmls® Training—Contacts (G) 1:00—4:00 PM Glendale $0 ARMLS®
12/24 Christmas Eve Offices Closed
12/30 New Year’s Eve Offices Closed
Continuing Education classes are accredited by the WeMAR School of Real Estate 5830 West Palmaire Avenue * Glendale, Arizona 85301 * 10451 Palmeras Drive, 203N * Sun City, Arizona 85373
623.931.9294 | Fax 623.931.1008 | WeMAR.org
Renew Online—www.azre.gov
Agency Law Contract Law
Commissioner’s Standards Disclosure Law
Fair Housing Real Estate Legal Issues General General
24 hours every two years—3 each
You may use any of the required categories for General CE credit without duplicating the same course number.
License Renewal Requirements Congratulations! GRI® Cristina Denton Pat Mindrup David Moore Stephen Poolner Maria Trujillo
ABR®
Nancy Coughlin
Get the professional edge you need to set yourself apart from the competition. Take advantage of the education you receive by earning designations and certifications.
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Thank You 2010 Education Sponsors! We Appreciate Your Dedication to WeMAR
Alicia Olson First American Home Warranty
Matthew Jenks First Step Home Inspectors
Tuscany Home Inspections
Steve Haldeman
Sterling Title
Sherry Becker Liberty Mutual Insurance
Maureen Benedetto
Velocity Financial
Spencer Anglin
Magnus Title
Brenda Quintana
Pattie Hackmann Fidelity Home Warranty
Toni Taylor American Title Service
Liberty Mutual Insurance
Patrick Hassett
Ephishent Home Inspections
Jonathan Robert
Old Republic Title
Patty Carabio
Connect with these WeMAR Affiliates at WeMAR.org/MemberDirectory
ServiceOne Home Warranty
Travis Zimmerman
InHouse Warranty
Laura Robinson
Send Out Cards
Jan Valley WJ Bradley Mortgage Capital
Christine Wagner
HWA Home Warranty
Shelly Roy
Pioneer Title
Lesa Connell
Burns Pest Elimination
Esther Jensen
Mi Casa Su Casa Spanish Classes
Lynda Toraya
Fredi Stillman 2‐10 Home Warranty
Wendy Mueller Old Republic Home Warranty
Jim Gordon Send Out Cards
Castle & Cooke Mortgage
Derick Condron Bill’s Pest & Termite
Lisa Trott
Magnus Title
Cindy Smith
Up & Away Signs
Josh Libby
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Magnus Title
Jaime Gistaro Caste & Cooke Mortgage, LLC
Tom Frizzell
Guardian Property Inspections
Cliff Winham
Chicago Title
Becky Erickson
Security Title
Tony Scardina The Talon Group
Vivian Sanchez
A‐1 Home Inspections
Mark Kenny
We Cannot Do It Without YOU!
Estrella by Newland Communities
Paulette Goldman
Nationwide Insurance
Ryan Kiarsis AmeriFirst Financial
Rhett Laufenburger West Side Blinds & Shutters
Lorraine Lantz
Jason Servais Bank of America Home Loans
Not Pictured:
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2010 GRI Schedule November 18—19 $90/$100
GRI #201 Nancy Seago
Sponsored by Dave Thompson Becky Erickson Spencer Anglin Travis Zimmerman December 2—3 $90/$100
GRI #101 Marge Lindsey
Sponsored by Pattie Hackmann Becky Erickson Tony Scardina Wendy Mueller December 9—10 $90/$100
GRI #308 Don Martin
Sponsored by Travis Zimmerman Paulette Goldman Derick Condron Shelly Roy
Nationally recognized as top performers in the real estate industry
Professionally trained
Knowledgeable
Dedicated to quality service
Online Registration & faxable forms at
WeMAR.org
and lecture style really honed in on marketing specifically to benefit real estate agents…”, said Randy, a recent attendee to one of the classes. “The knowledge and experience she brought to the class really helped my team focus its branding and target market. It was time well spent.” As professional real estate agents, we owe it to our clients to be experts at generating leads and finding solutions to their problems. This curriculum is designed around new world marketing, where every experience with the marketplace either enhances or diminishes your brand and “The Customer WIIFM” (known as What’s In It For Me) is the sole driving force of growth and success. Upon initial industry review and class feedback, I noticed many realty professionals often transition to the industry from a non‐sales related career. Without a robust understanding of sales tactics and modern marketing best practices, it’s easy to understand why so many agents struggle to become successful revenue producers. Covering a variety of topics including branding techniques, documenting and improving sales process metrics, public relations efforts and campaign legal issues such as Federal Do Not Call Laws, CAN‐SPAM, and United States Postal Regulations, the course curriculum delivers a detailed and extensive overview of the strategies needed to successfully develop results driven campaigns. The Marketing Best Practices for Realty Professionals SeriesSM kicks off its first presentation at WeMAR‐Sun City on Thursday, November 4th with two classes offered, Branding and the Customer Experience as the morning presentation at 8:00 AM and Campaign Development and Execution as the afternoon presentation at 1:00 PM. Although both of the classes can stand alone, attending both programs will offer maximum results. For more information or to register, please visit WeMAR.org. In modern American commerce, a brand cannot live on logos and slogans alone. Our customers desire a higher level of performance and there is a lot of competition out there. I welcome you to join me as we discover the exciting world of marketing best practices, starting this November. For more information, please contact:
Jennifer Lueck 623.258.0052 [email protected] Off To Market Real Estate Solutions is very excited to partner with WeMAR and a detailed course flyer can be found at WeMAR.org. As an active real estate agent herself, Jennifer consistently tests and adjusts the curriculum based on real time market trends and updates.
WIIFM—What’s In It For Me? Continued from page 1
November 4, 2010 | 9-12 PM & 1-4PM WeMAR Sun City Classroom 10451 Palmeras Drive, 203N * Sun City
Register at www.WeMAR.org
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BRANDING
CAMPAIGN
Marketing: Best Practices for Real Estate Agents Two classes—Branding & Campaigns
WeMAR members—$10 | Non-members $15 (each class)
Education WeMAR
Next Code of Ethics requirement due by December 31, 2012. Take NAR Code of Ethics online at realtor.org or WeMAR.org
Find class schedules and additional details in Get Educated! or visit WeMAR.org
Melody Hoover, Education Director 623.931.9294, [email protected]
FREE Continuing Education for Members
Online Continuing Education Classes
Code of Ethics Classes for NAR Requirement
Designations & Certifications
Specialty Classes
5830 West Palmaire Avenue * Glendale, Arizona 85301
623.931.9294 | Fax 623.931.1008 | WeMAR.org
Inside this Edition! What’s In It For Me? Course Schedule Online CE Courses ADRE Requirements Congratulations Designees! Thank You 2010 Sponsors HAFA, The Complete Course GRI Schedule
