FranchiseProposal

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starting a site

The power ofWigwam for business success

Why choose a Wigwam® Holidays franchise? As the market leader in the rapidly expanding UK glamping sector, we welcome you to the �rst step in running your own Wigwam® Holidays Site!

Whether you are an established, quality campsite looking to expand, a farmer/landowner looking for diversi�cation opportunities or an entrepreneur, Wigwam® Holidays o�ers an amazing opportunity to develop a fun, pro�table and �exible franchise business.

So you're interested in starting your own Wigwam Holiday site? That's great! This booklet will help you decide if you want to take things further. If you do, we will journey with you every step of the way with all our support, encouragement and expertise!

Think Success, Think Wigwam® Join a market-leading brand in a rapidly expanding market

Think £££’s, Think Wigwam® Attractive �nancial rewards

Think Support, Think Wigwam® Comprehensive induction, training and ongoing support

Think Brand, Think Wigwam® Complete marketing support

Think Flexible, Think Wigwam® Flexible & exclusive franchise options to suit your needs

Think Winner, Think Wigwam® A proven track record of success

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Think Success, Think Wigwam

Who are Wigwam® Holidays?Established in 2000, Wigwam® Holidays is a network of over 60 alternative outdoor holiday sites across the UK.

It all starts with our core purpose – which couldn’t be more simple:

This straightforward approach combined with the recent surge in popularity for stay-at-home ‘glamping’ holidays has made Wigwam® Holidays a market leader and the fastest growing alternative holiday brand in the UK.

Each of our independently-owned Wigwam® Sites is unique, but they all o�er visitors warm, comfortable and fun accommodation in our insulated, heated and eco-friendly Wigwam® Cabins – ensuring a holiday experience that they will remember forever.

Wigwam® Holidays has an established, high pro�le reputation for providing exciting, a�ordable outdoor holidays thanks to our powerful and e�ective marketing division which has the resources, expertise and passion to attract many thousands of Visitors to our Wigwam® Sites every year.

What is ‘glamping’ and why is it so popular?Over the past few years ‘glamping’ (that’s glamorous camping to you and me) has taken the UK by storm. In 2011, one in three* people reported having been on a camping, caravan-ning or ‘glamping’ holiday in the past three years. A signi�cant increase from the result of equivalent research conducted in February 2009, when only one in �ve had done so.

So with the growing demand for low cost breaks at home and the recession not likely to end any time soon, there’s no better time to consider becoming a Wigwam® Holidays franchisee and cashing in on this growing market.

*Source Mintel 2011

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It’s camping but with a little bit more glamour. It appeals to those who may be not quite ready for full on camping under canvas. We sell logs on site and everyone loves sitting at night with the �re burning, toasting marshmallows etcRena Baillie, Strath�llan Wigwam® Village, Perthshire

To provide “Great Holidays in the Great OutdoorsCharles Gulland, Nov, 2010

So you're interested in starting your own Wigwam Holiday site? That's great! This booklet will help you decide if you want to take things further. If you do, we will journey with you every step of the way with all our support, encouragement and expertise!

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So what kind of pro�ts can you expect from setting up a Wigwam® Site? Well, the good news is that because Wigwams® are a genuine four season product, letting seasons are longer meaning higher revenues for sites. Each site determines its own tari�s from around £15.00 - £20.00 per adult per night with discounts for children and longer stays.

Think £££’s, Think Wigwam

Assuming an average occupancy of 3 per night at a tari� of £15 and 160 nights booked per year, each Wigwam® would generate an annual income of £7.200. Due to the diverse nature of our sites and the di�erent locations on o�er, revenues will vary but the lowest would be around £5k per Wigwam® per year and the highest could be in excess of £8k per Wigwam® annually. We will provide you with a detailed business plan to help you take those �rst steps towards becoming a Wigwam® Holidays franchisee.

As a franchisee you buy the right to develop your business in a de�ned geographical area, with a guarantee from us that there will not be another Wigwam® Holidays Site competitor within a de�ned radius, helping to increase your pro�tability.

The spin o�s from providing Wigwam® holidays can be very pro�table. Some sites have a small shop selling basic essentials , other site shops are more sophisticated, selling gi�s, o�cial Wigwam merchandise and even exotic meats for barbecues . One site has reported making £22,000 annually from selling bags of logs to guests to burn in camp �res outside the Wigwams®. You may o�er a range of outdoor activities providing additional revenue streams. With our state of the art online booking system, you will make money in your sleep.

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Comprehensive induction, training and ongoing support packageAs well as our comprehensive operations and brand manuals, we have a team of experts with a wealth of knowledge and years of hands-on experience in helping people to start their own Wigwam® Site (some team members are even running their own Wigwam® Site!) We will work in partnership with you – supporting you every step of the way – to ensure you are equipped with the tools, knowledge and support to make your Wigwam® Site a success including:

Business plan Asset �nance Legal / planning Site review IT development Training

Importantly, we stay in touch with all of our Sites by email, telephone and Site visits allowing us to maintain strong partner relationships and ensure that we are meeting your needs and are involved with the success of your business at grass roots level.

Think Support, Think Wigwam

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A brand you can trustIt’s all about freedom! People love having year round access to camping in comfort in natural, rural locations, enjoying camp �res under the stars against a backdrop of mountains, rivers, shorelines or forests. It’s not just time out in a stress free environment, it’s an exciting experience. Our branding which evokes that ‘great outdoors’, feel good factor is key in ensuring that your business and ours goes from strength to strength.

The Wigwam® team works tirelessly to keep the Wigwam® Holidays name and brand at the forefront of public consciousness. We invest heavily in all aspects of marketing including advertising campaigns in national daily newspapers, constant online and social media activity, attending and sponsoring massive public events and distributing tens of thousands of eye-catching lea�ets at our Wigwam® Sites. During the past year we have even been promoted on Radio 4, STV and ITV’s ‘This Morning’ programme.

Additionally, we provide you with:

Think Brand, Think Wigwam

A comprehensive brand manual

Road and Site signage

A listing on our �agship website with access to over 500,000 visitors per year

Your own state of the art website with integrated online booking

Access to our marketing team who are always happy to assist you with any questions or support you require to enhance and develop your own marketing activity

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Think Flexible, Think Wigwam

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Your investmentThe initial investment required to set up a Wigwam® Holidays franchise will vary depending on your circumstances and ambition.

As a minimum you will need the following:

1 Wigwam® Cabins To be a franchised Wigwam® Site you will need to commit to purchase at least 6 Wigwams – with the capacity to provide 24 bedspaces per night.

2 Initial Franchise Charge Your initial franchise fee will vary depending on the services that we provide you with, but will include:

The right to use the Wigwam® Holidays trademark name.

Brand Manual and access to the Wigwam® Holidays branding material

Operations Manual

The design and launch of your own website with integrated online booking system

The right to geographic exclusivity (to be negotiated depending on your location and the capacity of your site subject to development.

Full support from the Wigwam® Holidays team to plan and launch your business (see page 5 for details)

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3 Ongoing franchise fee Each month you will also need to pay an ongoing franchise fee of 10% of your turnover to cover the cost of belonging to the Wigwam® Holidays franchise network and allowing you access to all the fantastic bene�ts and services listed below.

IT & webAs well as working with you to design your own website we will also host the site on our state of the art server and include the cost of one email address and one domain name. You will also use our integrated online booking system which allows you to accept bookings and payment via your website.

Our IT team will be at your disposal for any changes or developments that you wish to make to your website, or for any questions or further training you may require for the online booking system.

Training & networking

Marketing

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Training seminars and update literature An invitation to attend our annual conference Access to network of fellow franchisees / other sites Regular newsletters / updates

Wigwamholidays.com priority website listing with integrated online booking system Social media PR Special o�ers and late availability postings on website and facebook Inclusion in Lea�ets

If you buy into Wigwam® Holidays you get quality workmanship and a product that you can rely on. We feel part of a community o�ering comfort and support, we have invested in a brand that we can trust.

John Ridout, Penbugle Farm Wigwams, Cornwall

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Other factors to consider LandYou will need suitable land for development.

Planning PermissionFor planning purposes Wigwams® are classed as static or wooden caravans. Generally, unless permission exists such as in cro�ing where 3 statics are allowed, you will need to apply for a caravan site licence but your local planner will be able to advise you on this.

We would be happy to discuss any of these aspects in more detail and if appropriate, visit you on site.

Site InfrastructureYou will need to factor in the cost of site access, ground preparation, electrical, drainage and water supply. Other considerations include the provision of a service building re toilets and showers, parking (normal practice would be to allow one car parking space per wigwam), recreational areas, reception/shop and overheads such as public liability insurance.

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Ride ourWigwam

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Proven track record of successSince 2000, Wigwam® Holidays has attracted over 60 Sites to our UK-wide network.

In 2013, nearly half a million visitors logged on to our �agship website wigwamholidays.com, generating 2.7 million page views, helping our network to achieve almost £2.5 million in booking revenue. Many website visitors return time and time again and our loyal ‘Wigwammers’ o�en visit two or more of our Sites around the UK during the course of a year.

What’s more, with our 25 years of experience in the wooden buildings business we have developed the quality and cra�smanship to ensure that each Wigwam® is built to last – in fact, Wigwams® have the lifespan equivalent to a modern home ensuring the maximum return on your initial investment.

Think Winner, Think Wigwam

The Wigwams® are the best cabins of their type on the market - and that's been con�rmed by numerous customers.. The Wigwam® team were particularly helpful and attentive to detail and delivered on price and on schedule . Wigwam® Holidays o�ered valuable assistance with all sorts of practical details including help drawing up our business plan and marketing.

Ian Richie, GlentressWigwams, Perthshire.

As a company they provide a great brand plus excellent marketing and customer service - it's good to be part of a quality UK network

Christine Whiteford, Pot-A-Doodle Do Wigwam® VillageNorthumbria

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We enjoy being part of Wigwam® Holidays for the brand and the good quality build within the Wigwam® Holidays community there is great support for business wwh is a friendly business with great network

Lesley Barr, Hilly Cow Wigwams, West Lothian

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We get a lot of people coming back. It’s a cheap break at around £40 per night for a family. Our clients are mostly young couples with children attracted by the idea of camping but without the tent. The kids love the camp �res, climbing trees and playing around the stream

Sandy Guthrie, Newmill Farm Wigwams, Perthshire.

The proof of the pudding is in the eating and who better to recommend being a Wigwam® Holiday site owner than the people already in the business. As far as they’re concerned it’s a winner!

Wigwam® Holidays o�ers a brilliant brand a great support network. The wigwam holiday team are accessi-ble and easy to work with especially the simple and reliable online booking system. Wigwam® o�ers a quality product, customers know what they are getting and Wigwam Holidays has really helped to drive our business forward.

Olivia Hill Northside Farm Wigwams, Northumberland

Sales in UK & IrelandStrath�llanTyndrumPerthshireFK20 8RU

t: 0131 4507126t: 01838 400331enquiries@wigwamholidays.comwigwamholidays.com

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