Wifi Signal Locator Keyring With Flashlight

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Transcript of Wifi Signal Locator Keyring With Flashlight

CHAPTER I: INTRODUCTORY PAGE 1.1 Name and Address of Business: Business Name: Alpha Wifi Locator Supply Business Address: G/F City Square Bldg., Amoranto St. Corner Cordillera St. Quezon City 1.2 Name and Address of the Proponent: Business Name: Alpha Wifi Locator Supply Business Address: G/F City Square Bldg., Amoranto St. Corner Cordillera St. Quezon City 1.3 Nature of Business: Supplier of Wifi Signal Locator / Electronics 1.4 Statement of Financing Needed: The total project investment is P200, 000 which includes capital cost of P140, 000.00 and working capital of P60, 000.00. It is assumed that the Project would be partially equity financed (50%) and partially debt financed (50%). There are many great reasons to start a business of your own, and starting a new business is a great way to enhance your own financial future. By learning about small business financial statements and how they are used you will be better able to obtain needed financing and secure the future of your new enterprise. There can be quite a competition when it comes to small business financing, and it is important to make your business stand out from the rest.

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CHAPTER II: EXECUTIVE SUMMARY Even if you haven't experienced the problem yet, wireless users on the road will someday: You take out a laptop and boot it up, hoping to find a Wi-Fi signal you can use to go online That's where the new breed of WiFi Signal Locator Key ring with Flashlight comes in. They include products like the WiFi Detector, a unit we looked at favorably a few months ago. The latest generation in this category clobbers the competition with one specific aspect: it's smaller. It's about a quarter of the size, and designed to go on a keychain and flashlight. Its other claims, however, are less substantiated. The individual companies decide when and how to sell it. The same unit will also be sold in retail by computer luggage under the name WiFi Signal Locator Key ring with Flashlight starting in June. The instant and obvious benefit of this product is a big success in public, private, and enterprise sectors. Unfortunately, the adoption of correct security measures for this gadget is lagging far behind the fast pace at which these networks are being deployed. The presence of WiFi in most laptops and mobile phones, the simplicity of independently installing WiFi networks, and the ease of exploiting wireless vulnerabilities have together escalated the risks manifold. Wifi is becoming a lifestyle. WiFi networks are everywhere: from Offices, warehouses, retails stores, and schools to hotel lobbies, airports, coffee shops, and on the street. WiFi is easy to install and convenient to use. The plug-and-play nature of the technology and the unguided nature of the wireless medium that are central to the benefits of WiFi are also the primary reasons why we make wifi signal locator key ring inherently vulnerable to a security breach and now comes with a flashlight. The simplicity allows users to detect wifi signals without opening their mobile phones, laptop of personal computer.

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CHAPTER III: INDUSTRY ANALYSIS 3.1 Future outlook and trends Pioneering marketing strategist with entrepreneurial outlook, profound consumer insights and 2-year background in marketing for both established multinational and new trendsetting products. What you want to do is choose to pursue a product that is a good fit for you. You want to use your talents to the max and so choose a product that fits you the best. Of course you can always bring on help, which we will talk about in our forth article, but remember you will still be doing a lot of work. Inventors are invariably stretched and learn a lot through the invention process tackling obstacles and problems that they never thought they could overcome -- so don't feel intimidated if you don't have all the skills in advance, but you probably have a good idea of where your strengths are. It would be perfect if you had all the mindsets and the skills to go with them -- find a great market opportunity or new market angle, create a perfect product for that and then have the strong deal making skills to make a few partners come together and launch the product -- but few, if any, inventors think so flexibly and have so many skills in all of those different areas.

As an entrepreneur, you need to know your own mindset and talents and use those to your advantage. For instance, if you are a deal maker, you may not have the mindset and talents to focus enough on product development to create the perfect product. You may be better off looking for someone else to do that for you and spend your time and energy working out a deal with some marketers and manufacturers to produce and launch the product. 3.2 Analysis of Competitor Competitor analysis has several important roles in strategic planning: To help management understand their competitive advantages/disadvantages relative to competitors To generate understanding of competitors past, present (and most importantly) future strategies To provide an informed basis to develop strategies to achieve competitive advantage in the future To help forecast the returns that may be made from future investments (e.g. how will competitors respond to a new product or pricing strategy?)

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3.3 Market Segmentation The purpose for segmenting a market is to allow our marketing/sales program to focus on the subset of prospects that are "most likely" to purchase our offering. This will help to insure the highest return for our marketing/sales expenditures.

Market segmentation is a strategy that involves dividing a larger market into subsets of consumers who have common needs and applications for the goods and services offered in the market. These subgroups of consumers can be identified by a number of different demographics, depending on the purposes behind identifying the groups. Marketing campaigns are often designed and implemented based on this type of customer segmentation. One of the main reasons for engaging in market segmentation is to help the company understand the needs of the customer base. Often the task of segregating consumers by specific criteria will help the company identify other applications for their products that may or may not have been self evident before. Uncovering these other ideas for use of goods and services may help the company target a larger audience in that same demographic classification and thus increase market share among a specific sub market base. Market segmentation strategies can be developed over a wide range of characteristics found among consumers. One group within the market may be identified by gender, while another group may be composed of consumers within a given age group. Location is another common component in market segmentation, as is income level and education level. Generally, there will be at least a few established customers who fall into more than one category, but marketing strategists normally allow for this phenomenon.

Segmentation of Needs: Reduction in expenses Improved cash flow Improved productivity Improved manufacturing quality Improved service delivery Wifi Signal Locator Key ring with Flashlight

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Improved employee working conditions/benefits Improvement in market share/competitive position

3.4 Industry forecast

Businesses are forced to look well ahead in order to plan their investments, launch new products, and decide when to close or withdraw products and so on. The industry forecasting process is a critical one for most businesses. Key decisions that are derived from a sales forecast include: -Employment levels required - Promotional mix - Investment in production capacity Sales forecasting is a difficult area of management. Most managers believe they are good at forecasting. However, forecasts made usually turn out to be wrong! Marketers argue about whether sales forecasting is a science or an art. The short answer is that it is a bit of both. A companys share of market demand depends on how its products, services, prices, brands and so on are perceived relative to the competitors. All other things being equal, the companys market share will depend on the size and effectiveness of its marketing spending relative to competitors. The industry forecast is the expected level of company sales based on a chosen marketing plan and an assumed marketing environment. As a starting point for estimating market demand, a company needs to know the actual industry sales taking place in the market. This involves identifying its competitors and estimating their sales. An industry trade association will often collect and publish (sometime only to members) total industry sales, although rarely listing individual company sales separately. By using this information, each company can evaluate its performance against the whole market. The income statement is also called the profit and loss statement. It outlines the sales revenues, your business overhead such as costs, other expenses, taxes, and profit (or net income) over a certain span of time, most likely quarterly profits which have more detailed information than a monthly statement. Your

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annual details will project up to 5 years ahead. The income statement will document the ability of your business to make a profit and your profit margin. The profit margin is what investors love to look at. One important thing not mentioned here is the people you are working with, and I don't mean the literal names of officers. But this is more a personal business protection thing. Be careful about who you choose to partner up with. A lot of business partnerships are started very blindly, with one pers