WIF Digital Hollywood Workshop
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Transcript of WIF Digital Hollywood Workshop
![Page 1: WIF Digital Hollywood Workshop](https://reader034.fdocuments.in/reader034/viewer/2022042905/579070301a28ab68749c58dd/html5/thumbnails/1.jpg)
Momentum & the Power of Relationships
How to get your project noticed in the age of Content Shock
![Page 2: WIF Digital Hollywood Workshop](https://reader034.fdocuments.in/reader034/viewer/2022042905/579070301a28ab68749c58dd/html5/thumbnails/2.jpg)
The Average American
Consumes 10 hours of content a day, including video
Every second, 1 hour of video is uploaded to YouTube
We’re living in an age of
Content Shock*
*Term coined by Mark Schaefer
![Page 3: WIF Digital Hollywood Workshop](https://reader034.fdocuments.in/reader034/viewer/2022042905/579070301a28ab68749c58dd/html5/thumbnails/3.jpg)
Content Shock
![Page 4: WIF Digital Hollywood Workshop](https://reader034.fdocuments.in/reader034/viewer/2022042905/579070301a28ab68749c58dd/html5/thumbnails/4.jpg)
How do you generate momentum?
• Digital marketing tactics – Social Media – Video optimization – Platforms – All covered in Brittany’s excellent talk …
– But you’re still at risk of being trapped in Content Shock …
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A little secret.
• The little talked-about secrets of MCN’s: the top 5-10% of talent get all the attention.
• You can employ all the tools at your disposal to gain audience, but that still often won’t get your foot through the door. And if it does …
• Well, unless you’re in that top tier … crickets.
![Page 6: WIF Digital Hollywood Workshop](https://reader034.fdocuments.in/reader034/viewer/2022042905/579070301a28ab68749c58dd/html5/thumbnails/6.jpg)
The Power of Relationships
• Who can help me? • And what can I do for them in return?
The “yes” usually comes from someone you know.
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Checklist
q Make a list! q Lunch list q Coffee list q 10-minutes-to-pick-your-brain list q Organizations list q Friends/Family list q Communications list q Interactions list
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The Lists
• Lunch list = people you know well
• Coffee list = acquaintances who are willing to give a little time
• 10-minutes list = people you don’t know but want to
• Organizations list = groups that you should join/attend functions
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The Lists
• Friends and Family list – This is about sharing, not money. – Arm everyone who cares about you with
information about your project. – Show them how to share.
• Communications list – This is an aggregation of all your lists. Keep
everyone informed. Share readily. (Add “get an email provider” to your list.)
![Page 10: WIF Digital Hollywood Workshop](https://reader034.fdocuments.in/reader034/viewer/2022042905/579070301a28ab68749c58dd/html5/thumbnails/10.jpg)
The Lists
• Interactions list – This is a list of the WAYS that you can interact
with your audience. – Use commenting, social media channels. – Create responses for people who like your
work. – Stay on top of it. – Much viral growth driven by interaction with
content.
![Page 11: WIF Digital Hollywood Workshop](https://reader034.fdocuments.in/reader034/viewer/2022042905/579070301a28ab68749c58dd/html5/thumbnails/11.jpg)
Keep At It
• Build your lists. • Check everything off. • Rinse and repeat.