WidgetAvenue Offer
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1 Widget Avenue I.D. WidgetAvenue is a subsidiary of LogDirect.com. Founded in 2001 by Emmanuel Prat , LogDirect.com was originally in the field of visual contents, and worked primarily on behalf of its subsidiary PR Direct , owner of the site LibreDeDoits.com. In 2006, following the sale to Jupitermedia (Nasdaq: JUPM) of PR Direct , LogDirect.com was one of the first companies in Europe to specialize in widgets.
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Transcript of WidgetAvenue Offer
1
Widget Avenue I.D.
WidgetAvenue is a subsidiary of LogDirect.com.
Founded in 2001 by Emmanuel Prat, LogDirect.com was originally in the field of visual contents, and worked primarily on behalf of its subsidiary PR Direct, owner of the site LibreDeDoits.com.
In 2006, following the sale to Jupitermedia (Nasdaq: JUPM) of PR Direct , LogDirect.com was one of the first companies in Europe to specialize in widgets.
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Emergence Of Distributed Media
Web1.0:Content created by publishersCentralized on destination sites
Web 2.0:User generated contentDistributed on various platforms
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Widget Destinations
Source: Comscore, Press Release, August 2008
Social networks
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Widget Destinations
Source: Comscore, Press Release, August 2008
Start Pages / RSS Agregators
“S'appuyant sur sa communauté d'utilisateurs, Netvibes est utilisé dans 190 pays. Depuis sa création plus de 50 millions de pages ont été crées dans 76 langues. Plus de 1000 marques, médias et célébrités utilisent netvibes pour distribuer leurs contenus. “
Source: Netvibes
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Widget Destinations
Source: Apple, Press Release, Oct 21 2008
iPhone
…Desktops
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Clients
European focus:UKFranceGermany
Industries:AdvertisersPublishersAgencies
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Reasons for marketers and publishers to create widgets
Virality Service to user Contextual functions Stickiness Hijacking prevention
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Benefits of using widgets
Source: En Personne, December 2008
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Where do I start
Publisher/Marketer Internet User
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Be universal
Widget Platform
Internet UserPublisher/Marketer
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Widget development
Source formatHTML/JSFlashXML formats: RSS, KML
Development In house or external developer
Specs on WA Wiki
WA dev team For a limiter number of projects
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Usability of Widget Avenue Platform
A robust CMS: WORA (Write Once, Run Anywhere) 2 man-year of development
A multi-targeted distribution: .Social Networks: MySpace / Facebook / Bebo / Friendster / Hi5 / Orkut
.Start Pages: iGoogle / Netvibes / Live.com / PageFlakes / Webwag .Desktops: Vista Sidebar / Apple Dashboard / Yahoo! Widgets
.Mobiles: iPhone / Symbian S60 / Windows Mobile / Android…
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Widget serving
Portability Cross platform Built in virality
Tracking Specific metrics Specific measure instruments
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Widget Tracking
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Widget tracking
Views Total 2008-9 2008-8 2008-7 2008-6 2008-5 2008-4 2008-3 2008-2 2008-11 2008-10
Total 0 0 0 0 0 0 0 0 0 0
France 439643 53263 41378 50518 59446 40844 34074 20345 449 56761 82565
United States 296420 34806 31962 30436 31383 29258 25118 15620 247 39688 57902
Germany 233972 21068 22195 27225 25556 29310 33255 29810 1377 17582 26594
Spain 98646 11821 21225 10656 14993 5981 3545 2044 102 12075 16204
Saudi Arabia 67909 7136 12764 16011 5945 3760 2034 2077 75 7093 11014
United Kingdom 55576 7087 6407 5648 6244 5683 4435 4037 183 7111 8741
Italy 52344 9041 4968 5502 5568 4376 3267 2554 42 7730 9296
Chile 46662 6960 14949 4609 6031 895 262 564 8 4941 7443
Netherlands 39904 4656 3670 3322 4932 5318 5040 5066 99 3371 4430
Unknown 38854 4833 3277 3045 4141 3459 3059 2746 74 5707 8513
Denmark 27676 4291 3750 2427 2288 2347 2508 2493 61 2743 4768
Sweden 25560 2634 2861 3241 2416 2741 3592 3589 102 1607 2777
Belgium 23965 3261 2563 2756 3022 2934 2617 2279 126 1484 2923
Unknown 22055 22055
Norway 20682 2343 2963 2259 2079 1860 1384 1766 38 2465 3525
Argentina 18168 2209 3734 2097 2527 1599 603 612 36 2041 2710
Finland 17390 898 1646 2310 2286 3139 1849 2427 60 723 2052
Canada 16340 1885 2194 1434 2337 2273 936 311 4 1699 3267
Portugal 15956 1492 960 2180 1695 2200 2933 2303 79 635 1479
Brazil 14044 1554 1540 1710 2222 2416 933 922 21 980 1746
Czech Republic 10661 1015 1105 876 1235 2037 1710 1322 606 755
Turkey 9136 1259 948 1071 2896 533 475 362 6 612 974
Australia 8880 1242 1310 758 713 1418 639 581 14 964 1241
Poland 8436 1154 770 1234 675 1364 939 993 66 502 739
Ireland 7858 1049 805 600 791 1449 261 203 1023 1677
Russian Federation 7413 1245 1111 767 1153 923 730 698 16 116 654
Taiwan 6994 1303 869 799 1378 781 119 21 786 938
Mexico 5974 1287 440 311 352 190 36 22 1553 1783
Switzerland 4211 315 219 249 269 400 251 195 2 923 1388
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Seeding
Directories SEO Advertising
CPI basedSocial networks and elsewhere
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Some Customers
UK Movie Guide Les Arcs TV8 Place des Réseaux Virgin Trains Airmiles Greenpeace
