Wida Search and SEO Introduction
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![Page 1: Wida Search and SEO Introduction](https://reader033.fdocuments.in/reader033/viewer/2022061218/5482653cb4af9ff04e8b45fc/html5/thumbnails/1.jpg)
Wida Search & SEO Introduction
![Page 2: Wida Search and SEO Introduction](https://reader033.fdocuments.in/reader033/viewer/2022061218/5482653cb4af9ff04e8b45fc/html5/thumbnails/2.jpg)
About Wida Search
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Who we are:
• Established 1998
• 20 Employees
• Five Offices Across the U.K
• Family Run Business
• Over 2,000 Websites Designed, Built and Developed
• Vast Experience in the Industry
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• 98% Client Retention Rate
• Competitive Quotes
• Ethical SEO methods
• Packages tailored to your needs
Some of the main reasons businesses join Wida Search is:
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• No Lengthy Contracts
• Free Consultancy and Honest Advice
• Dedicated SEO and PPC Account Managers
• On-going Technical Support
Key Benefits of joining Wida Search:
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What is SEO?
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The Use of Search Engines
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The Growth of SearchThe Growth of Search
Number of Searches/Day on Google
3 Billion Searches/Day (announced Aug. 2012)
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SEO vs. Paid Search AdsSEO vs. Paid Search Ads
75%+ of all clicks go to organic
results, not paid ads.
75%+ of all clicks go to organic
results, not paid ads.
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SEO vs. Paid Search AdsSEO vs. Paid Search Ads
More than 50% of search
queries have no
paid ads at all.
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Local SEOLocal SEO
Normal Algorithm
Maps Algorithm
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Normal Algorithm
Video Algorithm
VideosVideos
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Normal Algorithm
Shopping Algorithm
ShoppingShopping
Normal Algorithm
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Algorithmic Ranking Factors
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Technical SEO - AccessibilityTechnical SEO - Accessibility 301’s – Redirecting traffic from one Page to another Rel Canonical
Keyword Cannibalisation
• Get the Right Page Ranking for the Right Query • Multiple pages targeting the same keywords can cause dilution of relevancy
Duplicate Content
Rewriting unique Meta Titles and Meta Descriptions for each page on the site
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A Process for Choosing Good Keywords
High Volume(many searches/month)
Low Competition(weak sites/pages in the top 10)
High Value(large % of visitors convert)
Ideal Keywords!
Keyword ResearchKeyword Research
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The Better Your Content, The Better Your SEO
ContentContent
Actual Content Community Products Platform/Data
Creating great content will get you noticed and people will start to share on social networks
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What Matters in a Link?
All of these elements are good to understand when thinking about links
<p><a href=“http://www.widasearch.com”> Wida Search</a> is a good resource for those seeking to learn more about search engine optimisation.</p>
Anchor text(tells the engine what
this link is about)
URL(the link target)
Surrounding Text(may provide context on
the link’s relevance)
Link BuildingLink Building
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#1 - Manual Link Submissions/Requests
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#2 - Competitive Link Research/Acquisition
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#3 - Links via Embedded Content
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#4 - Linkbait & Viral Campaigns
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#5 - Content, Technology & API Licensing
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#6 - Partnerships, Exchanges & Trades
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#7 - Paid Links
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Different Social NetworksDifferent Social Networks
Users: 200mm 900mm 200mm 150mm150mm 20mm
Users: 15mm 30mm 14mm 15mm 15mm
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TwitterTwitter
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FacebookFacebook
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Google+Google+
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How to Manage this DataHow to Manage this Data
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Google Webmaster ToolsGoogle Webmaster Tools
http://google.co.uk/webmasters - can help you diagnose and repair issues w/ your site
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Google AnalyticsGoogle Analytics
http://google.co.uk/analytics - track how visitors get to you and what they do on your site
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Great Content + SEO + Social Does Work.
Great Content
+SEO
Friendly+
Social Sharing
+Link
Building
=
HigherRankings
More Readers
More Followers
More Influence
=
Virtuous Cycle of Inbound Marketing!
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Great SEO Builds On ItselfGreat SEO Builds On Itself
Done right, consistent, quality work + solid
SEO lead to a natural growth in referrals
Done right, consistent, quality work + solid
SEO lead to a natural growth in referrals
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Thank You!Want to get in touch?
Address:Units D-F,
Brookside Road,Ruddington,Nottingham,
NG11 6AT
Twitter : @WidaSearch
Email: [email protected]
Call: 0115 921 4797