Wicked problems and leverage points

download Wicked problems and leverage points

of 49

Embed Size (px)

description

 

Transcript of Wicked problems and leverage points

  • Wicked problems and their leverage points Aleksi Neuvonen Demos Helsinki www.demos.fi aleksi.neuvonen@demos.fi Twitter: @leksis
  • Wicked problems and leverage points Gatekeepers as a leverage point, case Peloton
  • Wicked problems definition by Jeff Conklin The problem is not understood until after the formulation of a solution. Wicked problems have no stopping rule. Solutions to wicked problems are not right or wrong. Every wicked problem is essentially novel and unique. Every solution to a wicked problem is a 'one shot operation' Wicked problems have no given alternative solutions.
  • World3 model from The Limits to Growth
  • More wealth Enough food More temptations More coke Better food More hamburgers More computer games Vending machines at shools More cars, less walking Free upbringing Less regulation Stronger industry lobby
  • Leverage points Places to Intervene in a system by Donella Meadows NumbersConstrains and parameters such as subsidies, taxes, standards BuersThe size of stabilizing stocks relative to their ows Stock-andow structuresPhysical Systems and their nodes of intersection DelaysThe length of time relative to rates of system changes Balancing feedback LoopsThe strength of the feedbacks relative to the impacts they are trying to correct Reinforcing feeback Loops The strength of the of driving loops Information LoopsThe structure of who does and does not have access to information Self-OrganizationThe power to add, change, or evolve system structure GoalsThe purpose of the function of the system ParadigmsThe mind-set out of which the systemits goals, structure, rules, delays, parametersarises Transcending Paradigms
  • Wicked problems today Leverage points operationalized Sustainable future
  • Political reform, regulation, new market incentives Wicked problems today Leverage points operationalized Sustainable future
  • Political reform, regulation, new market incentives Wicked problems today Sustainable future Lifestyle changes, experiments, niche level Leverage points operationalized
  • Political reform, regulation, new market incentives Wicked problems today Sustainable future Acceptance by users Lifestyle changes, experiments, niche level Leverage points operationalized
  • Case 1: Peloton gatekeepers example of a systemic intervention
  • task: design a campaign To reduce citizens' energy consumption
  • Result: Housing, transport and food related decisions make dierence
  • How to infulence behavior? Where are the leverage points?
  • How to infulence behavior? Where are the leverage points?
  • gatekeepers are key to behavior change 1) Gatekeepers dene the choice environments as they transform people s needs and desires into choices and decisions. They enable or deny access to low-energy behavior. Peers and professionals close to the consumer do this in terms of energyrelated practices. 2) Previous research has considered legislators and green businesses as gatekeepers for energy consumption. This view tends to underestimate the complexity of the selling/purchasing process with its subtle factors leading to a decision. Therefore only a small part of energy gatekeepers have understood that they have this role.
  • Peloton nudges Finns towards energy ecient new economy
  • what were the leverage points Peloton process reached for? Create new enabling infrastructure, alter old (services, buildings, shop concepts) Link wicked problems with everyday practices (show how megatrends and policies evolve) Create and proof economic benets (new business, new competitive assets) Improve feed-back channels, make it at the point of delivery (service concept) Revise policies to support emerging practices (regulation, R&D funds) Form new stakeholder groups (start-ups, professionals) Create new sources of motivation (employee engagement, shared value)
  • what were the leverage points Peloton process reached for? Create new enabling infrastructure, alter old (services, buildings, shop concepts) Link wicked problems with everyday practices (show how megatrends and policies evolve) Create and proof economic benets (new business, new competitive assets) Improve feed-back channels, make it at the point of delivery (service concept) Revise policies to support emerging practices (regulation, R&D funds) Form new stakeholder groups (start-ups, professionals) Create new sources of motivation (employee engagement, shared value)
  • what were the leverage points Peloton process reached for? Create new enabling infrastructure, alter old (services, buildings, shop concepts) Link wicked problems with everyday practices (show how megatrends and policies evolve) Create and proof economic benets (new business, new competitive assets) Improve feed-back channels, make it at the point of delivery (service concept) Revise policies to support emerging practices (regulation, R&D funds) Form new stakeholder groups (start-ups, professionals) Create new sources of motivation (employee engagement, shared value)
  • what were the leverage points Peloton process reached for? Create new enabling infrastructure, alter old (services, buildings, shop concepts) Link wicked problems with everyday practices (show how megatrends and policies evolve) Create and proof economic benets (new business, new competitive assets) Improve feed-back channels, make it at the point of delivery (service concept) Revise policies to support emerging practices (regulation, R&D funds) Form new stakeholder groups (start-ups, professionals) Create new sources of motivation (employee engagement, shared value)
  • what were the leverage points Peloton process reached for? Create new enabling infrastructure, alter old (services, buildings, shop concepts) Link wicked problems with everyday practices (show how megatrends and policies evolve) Create and proof economic benets (new business, new competitive assets) Improve feed-back channels, make it at the point of delivery (service concept) Revise policies to support emerging practices (regulation, R&D funds) Form new stakeholder groups (start-ups, professionals) Create new sources of motivation (employee engagement, shared value)
  • what were the leverage points Peloton process reached for? Create new enabling infrastructure, alter old (services, buildings, shop concepts) Link wicked problems with everyday practices (show how megatrends and policies evolve) Create and proof economic benets (new business, new competitive assets) Improve feed-back channels, make it at the point of delivery (service concept) Revise policies to support emerging practices (regulation, R&D funds) Form new stakeholder groups (start-ups, professionals) Create new sources of motivation (employee engagement, shared value)
  • what were the leverage points Peloton process reached for? Create new enabling infrastructure, alter old (services, buildings, shop concepts) Link wicked problems with everyday practices (show how megatrends and policies evolve) Create and proof economic benets (new business, new competitive assets) Improve feed-back channels, make it at the point of delivery (service concept) Revise policies to support emerging practices (regulation, R&D funds) Form new stakeholder groups (start-ups, professionals) Create new sources of motivation (employee engagement, shared value)
  • what were the leverage points Peloton process reached for? Create new enabling infrastructure, alter old (services, buildings, shop concepts) Link wicked problems with everyday practices (show how megatrends and policies evolve) Create and proof economic benets (new business, new competitive assets) Improve feed-back channels, make it at the point of delivery (service concept) Revise policies to support emerging practices (regulation, R&D funds) Form new stakeholder groups (start-ups, professionals) Create new sources of motivation (employee engagement, shared value)
  • what were the leverage points Peloton process reached for? Create new enabling infrastructure, alter old (services, buildings, shop concepts) Link wicked problem