Wi-Fi Offload: Past, Present and Future

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Path to Wi-Fi Ooad Past, Present and Future

description

Presented at the Wi-Fi Offload Summit 2014 in Frankfurt, Germany, Boingo VP Howard Buzick joined Wi-Fi offload and carrier Wi-Fi thought leaders to address the ins and outs of Wi-Fi offload. The Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2013-2018 just reported that 45% of total mobile data traffic was offloaded to Wi-Fi and small cells in 2013. This presentation covers Wi-Fi partnerships with mobile network operators (MNOs) in the past, what's happening today, and how Hotspot 2.0/Next Generation Hotspot will help Wi-Fi offload will realize its full potential. The presentation also features trends that are driving Wi-Fi offload.

Transcript of Wi-Fi Offload: Past, Present and Future

Page 1: Wi-Fi Offload: Past, Present and Future

Path to Wi-Fi Offload Past, Present and Future

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© 2014 Boingo Wireless – Confidential – Page 2

Agenda

•  About Boingo

•  Wi-Fi Partnerships with MNOs in Past

•  What’s Happening Today

•  Where Are We Headed?

•  Q&A

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Get to Know Boingo

M&O Airport Network Aggregated Network

140+ Operator partners

100+ Countries 1 million+ Global hotspots

of world’s top 100

40%

of North American top 50

60%

1.4 billion+ Annual passengers

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Roaming Partners

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Roaming Partner Traffic Growth

Source: Boingo roaming partner connects Q4 2013 vs. same period 2012

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MNO Partnerships

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Past

Only for users willing to pay for Wi-Fi roaming

package (often combined with cellular roaming)

Pricing, packaging and user experience typically

problematic for most MNOs

Few or no deployed solutions providing

seamless, policy based Wi-Fi connectivity

Primary Objective: Make Int’l Data Roaming Less Expensive

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Present

Initial efforts focus on home/office offload

Secondary efforts include premium partner Wi-Fi

and MNO-deployed Wi-Fi

Policy-based, seamless Wi-Fi connectivity (Tier 1

US MNO planned deployment)

Some MNOs already have a serious need for Wi-Fi offload

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Future

Need for Wi-Fi offload from all MNO networks

will emerge

Hotspot 2.0, policy mechanisms and Wi-Fi

pricing solutions will make Wi-Fi offload a

viable strategy

Wi-Fi will be just another metered bearer type, bringing mobile data

services to MNO customers

Wi-Fi offload will realize its full potential

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A Q

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Trends Impacting Wi-Fi Offload

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The Offload Imperative

Sources: http://www.nielsen.com/us/en/newswire/2012/two-thirds-of-new-mobile-buyers-now-opting-for-smartphones.html https://fb-public.box.com/s/3iq5x6uwnqtq7ki4q8wk http://www.portioresearch.com/en/free-mobile-factbook.aspx http://venturebeat.com/2012/12/21/2013-will-be-the-year-of-the-internet-of-things-as-more-than-5-billion-wireless-chips-will-ship/

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Offload Growth Projections

Source: http://blogs.cisco.com/news/mobile-world-congress-2013-coping-with-exploding-data-demand

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Bridging the Gap between Wi-Fi & Cellular

Source: http://www.wballiance.com/resource-center/wba-industry-report/

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LTE & Wi-Fi: Complementary Networks

Source: http://www.wballiance.com/resource-center/wba-industry-report/

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Thank You!

Howard Buzick [email protected]