Whysh - A Desi Fitness & Nutrition App
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Transcript of Whysh - A Desi Fitness & Nutrition App
![Page 1: Whysh - A Desi Fitness & Nutrition App](https://reader031.fdocuments.in/reader031/viewer/2022022123/58a1d4a41a28abb6678b4d9d/html5/thumbnails/1.jpg)
A Desi Fitness & Nutrition App.
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• Whysh is the first ever Desi Fitness & Nutritionapp.
• Whysh draws Indians who want to becomefit.
• Whysh aims to promote Healthy Lifestyleamong Indians.
• Launching Whysh based on a Freemiummodel.
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• Desi Calorie tracker.
• Suggests customised diets based on yourweight goals.
• Monitors not only your food consumptionand exercise activity but also your sleeppatterns.
• Provides alerts which help you stick to ahealthy food intake.
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• On reaching your goal, it ensures that youstay fit by suggesting new diet plans andexercises.
• It also suggests a nutritionists and gyms inyour area for a comprehensive check-upsand workouts.
• WhyshMart, the integrated marketspacewhere users can buy many health & fitnessproducts such as Protein Supplements andExercise Equipment.
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• Located strategically in Bengaluru, thestartup capital of India.
• Experienced bunch led by the enigmaticShashank Kudlur.
• Renowned for their out-of-the-box ideas.
• Current offerings include: Mixx – a datingapp and Kyuu – an integrated billpayments app.
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• Current players in fitness industry – NoomCoach and Fabulous.
• They don’t offer customisations for Indianmarket.
• Indian Market – Fairly open, no monopolyby any major app maker.
• Growing awareness about fitness.
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• Problems on both ends of spectrum with~30% malnutrition and ~15% obesity.
• Increased risk of diseases driving people tothe edge.
• Lack of nutritional guidance.
• With the tech boom, most of the people areequipped with a smartphone.
• Whysh can draw considerable user base.
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• Generate 30000+ users within 3 months oflaunch.
• Analyse user behaviour to churn out newupdates every week.
• Tie up with smartphone majors to makeWhysh a default app on their phones.
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• Donation of 10% of generated revenue tothe cause of alleviating hunger.
• Promotion of healthy lifestyle among Indians.
• Facilitate guidance by linking users withleading nutritionists.
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• Whysh has a huge list of Indian Foods andtheir nutritional values.
• New Foods added only by experts tominimise inaccurate information. However,users can submit “Requests” to get a food oftheir choice added to the list.
• Built-in clock which analyses sleep cycles towake you at an optimum time instancewithin a specified interval.
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• Fitness Tracker which uses the varioussensors to give an idea of calories burntduring an exercise.
• Regular alerts and motivation to realignyou with your goals.
• Even on reaching your target, Whyshmonitors your activities to ensure that youstay fit by suggesting new diet plans andexercises.
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• Whysh also suggests a few nutritionists inyour area for a comprehensive check-upand follow-up, time to time.
• Integrated marketplace, WhyshMart whereusers can buy many health and wellnessproducts such as Protein Supplements, DietCharts and Exercise Equipment.
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• Associated with a wide range of othercompanies and personalities.
• Whysh collaborates with nutritionists bylinking them with prospective patients inreturn for promoting Whysh.
• Whysh also has tie-ups with gyms, helpingthem attract more customers in exchangefor promotions.
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• Various sellers can trade on the WhyshMart.Whysh charges a fee of 3% on alltransactions, from the sellers.
• In return, Whysh offers secure payments,sophisticated marketspace and logisticssolutions.
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The Free Features include:
1. Fitness Tracker with diet suggestions.
2. Calorie Counter with a maximum of 3 newfood requests.
3. No consultation with nutritionists.
4. 15-Day Free trial of the Alarm Clock andSleep Cycle Monitoring.
5. Maximum WhyshFuel limit of 1000.
6. Non Invasive ads using AdSense.
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The Premium Features include:
1. Unlimited food requests.
2. 3 Free visits to our partnering nutritionists.
3. Unlimited usage of the Alarm Clock andSleep Cycle Monitor.
4. 5-Day Free trial at our partnering gyms.
5. Unlimited WhyshFuel with new updatedoffers.
6. No Ads.
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• Premium Edition of Whysh has tentativelybeen priced at $2.99.
• One time investment to realise all fitnessgoals.
• Sensible price as it is not out of reach fromindividuals who are keen on becoming fit.
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• All incentives will be based on WhyshFuel.
• WhyshFuel is a measure of effort spent onattaining fitness.
• WhyshFuel can be used to get discountfrom partner Gyms, Nutritionists as well as onWhyshMart.
• Extra WhyshFuel on successfully referringfriends.
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Points of Difference:
1. Customised for Desi Needs.
2. New Food added by experts to minimiserepetition and inaccurate information.
3. Inbuilt Alarm Clock and Sleep CycleMonitoring.
4. Suggests possible nutritionists to visit forimproved results.
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Points of Parity:
1. Inbuilt Calorie and Fitness Tracker. [WithNoom Coach]
2. Motivation and Diet Suggestion [WithFabulous]
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• Promotion of Whysh at partner gyms andnutritionist clinics.
• Conducting the monthly WhyshMarathon.
• Free Trials in Colleges, Stadiums and AthleticMeets.
• Toll-free telephone lines to facilitatedialogue with our executives.
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• Whysh will be released on Android, iOS andWindows platforms.
• Can be downloaded via Google Play, AppStore and Microsoft Store respectively.
• Also available for download from theofficial Whysh website.
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• Whysh is created in our state of the art labsby expert engineers.
• Beta testing is done by students at areputed university.
• Whysh will be out for purchase before the28th of July.
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