media studies

Nick Saward & Matt O’Regan

Q: Why study the

media?For me...

Q: Why study the

media?For you...

Q: Why study the

media?But also...

Before you get to college, from the moment you wake up…

A: Because it is all around us, it is an

unavoidable part of our lives and we need to make sense of the images and signs that are representing us,

appealing to our needs and trying to sell us stuff!

KS5 NSD

The AS courseConsists of 2 units:

MS1: Media Representations and Responses

MS2: Media Production Processes

MS1: Media Representations and ResponsesSummer Exam 2 and a half hrs - 50% of AS mark

Consists of 2 units:

MS1: Media Representations and Responses

MS2: Media Production Processes

Advertising images

Newspapers

Magazine covers

Radio sequences

Film extracts

Television sequences

Music Videos

Computer Game Extracts

Websites

CD and DVD Covers

Sign and Code systems

Selection and construction

Modes of address and point of view

Narrative construction

Genre

As well as…

KS5 NSD

The AS courseConsists of 2 units:

MS1: Media Representations and Responses

MS2: Media Production Processes

MS1: Media Representations and ResponsesSummer Exam 2 and a half hrs - 50% of AS mark

Consists of 2 units:

MS1: Media Representations and Responses

MS2: Media Production Processes

Advertising images

Newspapers

Magazine covers

Radio sequences

Film extracts

Television sequences

Music Videos

Computer Game Extracts

Websites

CD and DVD Covers

Representation and stereotypes

Audience categorisation

Models of audience reception

Preferred readings

Effects debates

Moral Panics

Realism

KS5 NSD

The AS courseConsists of 2 units:

MS1: Media Representations and Responses

MS2: Media Production Processes

Consists of 2 units:

MS1: Media Representations and Responses

MS2: Media Production Processes

MS2: Media Production Processes – Autumn/Spring termCoursework- 50% of AS mark

A series of 3 linked pieces of work:

Pre-Production

Production

Evaluative report

2 Briefs to choose from:

Music video

Advertising campaign

Altogether this utilises and improves a valuable skillset:

•Analytical thinking•Academic writing•Technical•Creative

KS5 NSD

Aims of this course• To become critical readers of media texts

• To understand the different ways in which the media represent the world to us

• To understand the social, political and cultural contexts in which media texts are produced

• To understand the different ways in which audiences respond to media texts

• To develop your own practical work

•To develop, investigate and research skills and apply them to the analysis of media skills

…Phew!

KS5 NSD

This year you will:• Come to all lessons

• Be on time and prepared – paper, pens, diaries etc

• Meet deadlines

• Keep an organised folder

• Learn from others

• Attend lessons and some individual tutorials outside of lessons

• Study in an academic way

• Work independently and in groups

•Study outside of lessons- read newspapers, watch TV, go to the cinema – not just the stuff you usually see/read

•Challenge yourselves

DON’T PANIC!

KS5 NSD

For tomorrow:Why do you want to study the media?

Hints:

Think about your own media consumption.

Think about the types of media you are passionate about.

Think about the skills you want to improve.

What brought you here? Or in other words – how does the media impact on YOUR life?

Why is media studies an A-level subject?

Hints:

Think about the reason I gave earlier.

Think about the size of the media industry.

Think about the things that we do on the course and where it might take you.

Think about society – how does the media impact on ALL OUR lives? Spend half an hour thinking and writing about this.

You will be sharing your ideas tomorrow.