WhyNot?Forum 1.0 Dondi Gomez

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1 Why Not? Forum D O N D I G O M E Z M A R K E T I N G M A V E R I C K

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Dondi Gomez talks about Maverick Marketing

Transcript of WhyNot?Forum 1.0 Dondi Gomez

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D O N D I G O M E ZM A R K E T I N G M A V E R I C K

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MAVERICK MARKETING

27 September 2007

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“Great Marketing gives consumers a taste of WHAT COULD BE.”

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Maverick Marketing

non-conformist brand-building

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The Nagging Question

Why Not?

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Why not…

… make Rexona a first day of school icon

… with music marketing that broke the usual problem-solution deo advertising?

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Refresh, don’t repeat!

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Why not…

… make Pond’s a part of every girl’s kikay kit

… with billboards that shouted louder thanTV?

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Pond’s “Hiding” Billboard

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Pond’s Billboard Awards

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Pond’s Free Publicity…

“Life Imitating Advertising”

Enterprise Magazine, June 2006

“Billboards as Major Ad Medium”

Business World, June 2006

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… around the world

“Ponds takes aim at rivals with colour sell”

Media Magazine, September 2006

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Why not…

… create demand for Dove Cream Bar

… with a PR campaign that inspires every Filipina to feel beautiful & care for herself?

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Dove CFRB Awards

Industry Awards

- Commendation for Best Use of PR, Asia Market Effectiveness Awards 2006

- Anvil Award, Public Relations Society of the Philippines

- Gold Quill, International Association of Business Communicators

- Best Merchandised Brand, Watsons Annual Awards 2005

- Most Innovative Billboard, Watsons Awards 2006

Unilever Award

- Silver, Unilever Integrated Brand Communication Awards 2005

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My Heroes

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The “Heroic” Lesson

“Think Big. Act BIGGER.”

Imagination Courage

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Why not…

… use Maverick Marketing for nation-building

… to help deserving leaders win

… to show the world the beauty of the Philippines

What’s next for Maverick Marketing?

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“People see things as they are and ask why? I dream things that never were and say WHY NOT?”

- George Bernard Shaw

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Thank You