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Whycontentmarketersshoulddoubledownonfacebookin2015 150519115332-lva1-app6892
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Why Content Marketers Should Double Down on Facebook in 2015 Based on an article that originally appeared on my site.
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Transcript of Whycontentmarketersshoulddoubledownonfacebookin2015 150519115332-lva1-app6892
Why Content Marketers Should Double Down on Facebook in 2015
Based on an article that originally appeared on my site.
Reports of my death have been greatly exaggerated.
–Mark Twain
Facebook’s
Zuckerberg
2X
Facebook’s Stock has Doubled since its IPO
FACEBOOK DOMINATES MOBILE
The Future of Digital is Mobile
desktop
mobile
TOTAL USER-BASE
Mobile traffic overtook desktop in 2014
73%
of Facebook’s Q1 ad revenue was from mobile
All 4of the top non-game iOS apps are Facebook-owned
Any outside content you promote on these platforms better be
MOBILE-FRIENDLY
FACEBOOK VIDEO IS BLOWING UP
4 Billionviews per day on Facebook Video
75%of Facebook Video views occur on a mobile device
FOR MOBILE VIDEO
IS IN SERIOUS
CONTENTION WITH
FOR MOBILE VIDEO
IS IN SERIOUS
CONTENTION WITH
Get ahead of the Facebook
Video marketing game!
read my article on the nuanced differences
between Facebook Video and YouTube
Direct-to-Platform PUBLISHING
Facebook is Embracing
tUpdate Status Add Photos/Video Create Photo Album
Post
Facebook’s Newsfeed Algorithm dictates the types of posts users are exposed to and also keeps user’s attention…
The Newsfeed is Powerful
Facebook’s newly released “Instant Articles” leverage the power of the Newsfeed by letting select publishers create content native to the platform…
Direct-to-Platform PUBLISHING
Content marketers should start planning and strategizing how to take advantage of
Direct-to-Platform PUBLISHING
Content marketers should start planning and strategizing how to take advantage of
This way they can monopolize on the technology once it becomes
available to the public.
BIG PLANSFACEBOOK HAS
FOR THE FUTURE
IN 2014 FACEBOOK ACQUIRED
OCULUSVIRTUAL REALITY HAS THE
POTENTIAL TO OPEN UP MANY INNOVATIVE NEW MARKETING
OPPORTUNITIES
FACEBOOK’S MOST AMBITIOUS PROJECT PLANS TO USE DRONES TO BEAM FREE
INTERNET (WITH FACEBOOK INCLUDED) TO DEVELOPING COUNTRIES
ANY WAY YOU LOOK AT IT ONE THING’S
FOR SURE…
…FACEBOOK’S FUTURE SEEMS LIKE A SAFE BET FOR MARKETERS
THANKS FOR READING!
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KEEP IN TOUCH!
