Why Your Small Business Needs a Website?
Transcript of Why Your Small Business Needs a Website?
OtonomicYour Online Marketing Companion
July 2015
Company website
vs.
Social Media
Website
Advantages
+ Options
- Cheap, basic, artsy, luxury?
- Possibility for additional destinations
- Interaction with visitors
- Freedom for modification
+ Credibility
- Anyone can make a Facebook page, not everyone can create a professional website
- Customers expect established businesses to have a website
+ Marketing control
- More space and additional channels for customer interaction and sales
- Feature different forms of media
- Promo codes and coupons
Disadvantages
- Time consuming
- Requires education on website building and maintenance
- Requires regular updating
- Better website requires more time
- Marketing effort
- Visitors are everything
- Tracking and driving traffic to website one of the main tasks
Social Media
Advantages
+ Easy and free
- Standard template
- Hassle-free experimenting
+ Engagement
- Social media built around organic engagement
- Open and informal
- Creates bridge between company and potential customers
+ Brand building
- Some things are more easily shared on social media then on a website
- Allows you to talk about values and mission without appearing like a marketing ploy
Disadvantages
- Standard layout
- Few customizable details
- Difficult to stand out
- Public feedback
- Frustrating questions or negative comments are public
- Hard to delete
- Requires constant monitoring
- No ownership
- Social media provider owns your page
- Subject to their rules of operation
- Affected by their changes and glitches
- Lower quality analytics
- Overall, websites have far more specific and helpful analytics
- Can make you uncertain about effectiveness of your marketing efforts
Conclusion: BOTH!
- Website and social media presence both crucial
- The two may overlap, but serve distinct functions
- Websites good for professional look and control
- Social media good for communication, trust and understanding
Want to simplify the process? Otonomic creates professional, functional websites using your Facebook or other social media pages. Maintenance is a breeze, too, because anything you post there automatically appears on your site. So if you have a social media account, you’re halfway to completion. Check out Otonomic’s site builder and create your unique website in seconds.
www.otonomic.com
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