Why your brand colours matter - and how colour is your sales tool

copyright www.incolourconsultancy.com 2013

Why your brand colours matter

- And how colour is your sales tool

®

Bernay Laity


Colour connects you to a


Colours should be:

• Consistent• Resonate with what

you offer

• colour

• mood

• emotion

= responsecopyright www.incolourconsultancy.com

2013

We make a decision about how we feel about someone or something within 15

seconds based on colour alone


It could be the decision your customer makes to pick up your product or not?


You use colour in your marketing and communications materials to:

• Communicate

• Differentiate

• Build trust


90% of our assessment of anything is based on colour


Colour increases brand recognition by up to 80%


Colour increases our comprehension by 73% and boosts our ability to read by 40%


More than 50% of the decision to purchase a product is based on colour alone


Romantic and empathetic, or……..feisty?



Colour builds trust andincreases brand loyalty

= increased sales!


• Colour is a signalling system

• It influences mood and behaviour

• Non- verbal language that persuades the consumers to buy subconsciously

It’s your - your ‘silent sales tool’!

Elegant and exclusiveEfficient


What does your brand need to ‘say’?

• Which are the values, qualities and attributes that you would want to use to describe your business, product or service?

• What do you want to be known for, what impressions do you want to create?


approachable friendly reliable value for money efficient fast attention to detail fun forward thinking idealistic creative exclusive quality conservative romantic passionate economical eco-friendly pioneering expensive quirky serious aspirational luxury funky flamboyant innovative cutting-edge inspirational down-to-earth practical spontaneous energetic organisedintegrity imaginative good communication heritage elegant distinctive nurturing inspiring specialist ethical



Colour is a language

– use it to communicate!


Brand colour consistency

= trust

Luxury and tradition


Decadent, elite, exclusive


Dominant black



Luxury, tradition, ‘quintessentially British’

or

Decadent, elite, exclusive

understated

aspirational

upmarket

timeless

romantic

aesthetically -pleasing


warmthrichnessintensity

wholesomeluxury


warm, rich, earthy colours

relaxed and friendly


powerful uncompromising serious sophisticated efficient


green - reassuring


We respond to combinations of colour


Colours sharing similar characteristics create a positive

perception


Relaxing peaceful soothing

3 tips for using colour in your brand



creativity

passion

inspiration

Select 1-3 primary colours that represent the core values of your brand


®

Be consistent - use the same colours across your communications


Maintain the visual harmony


Thank you!

Web: www.incolourconsultancy.com

Email: [email protected]

Twitter: @BernayLaity

Facebook: facebook.com/incolourconsultancy

Pinterest: pinterest.com/BernayLaity

Linkedin: Bernay Laity

®

Why your brand colours matter - and how colour is your sales tool

Design

Transcript of Why your brand colours matter - and how colour is your sales tool