Why You Should Open a Pop-Up Store (And 7 Location Ideas to Get You Started)

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    23-Aug-2014
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Looking for a new source of traffic and sales? Have you considered opening up a pop-up shop? That’s right, a temporary retail store which could last for a day or up to as much as three months, where you can sell your products without the headache of committing to a lease, managing swarms of employees, or thinking about how to consistently drive loads of foot traffic to your doorstep. In this presentation we cover seven location ideas for your first pop-up.

Transcript of Why You Should Open a Pop-Up Store (And 7 Location Ideas to Get You Started)

  • Why you should open up a Pop-Up Store + 7 location ideas to get you started Wednesday, 28 May, 14
  • Successful online store Strong brand & community Big audience & support on social media Lets look at your business Wednesday, 28 May, 14
  • So, whats next? Wednesday, 28 May, 14
  • How about extending the reach of your business into the world of real-life physical retail? Wednesday, 28 May, 14
  • Sound scary? It doesnt have to be. Wednesday, 28 May, 14
  • Get yourself a Pop-Up Shop Wednesday, 28 May, 14
  • What is it? A pop-up shop is a temporary retail setting that can last from a day or up to as much as three months. Wednesday, 28 May, 14
  • What is it? Sell your products without the headaches of committing to a lease, managing a swarm of employees, or thinking about how to consistently drive loads of foot trac to your doorstep. Wednesday, 28 May, 14
  • Where do you start? Its all about location. And thats what well be covering that here. Wednesday, 28 May, 14
  • Location #1 A Store- Within-a- Store Wednesday, 28 May, 14
  • Location #1 A Store- Within-a- Store Take a good look at your products and the customers you sell to and make a list of all the small businesses or boutique retail stores who you think would make excellent partners. Approach them with a simple pitch, youll help oset one of their biggest expenses, rent, in return for some shelf or counter space. Wednesday, 28 May, 14
  • Location #1 A Store- Within-a- Store Obviously, youll want to nd stores that sell complementary products, not necessarily competing products. For example, if you sell handbags, you could scout a womens apparel store that doesnt carry its own line. Wednesday, 28 May, 14
  • Location #1 A Store- Within-a- Store The benets of this scenario are plenty, you typically get move-in ready space that requires minimal setting up while getting access to the stores existing foot trac. Meanwhile, the existing store owner will save on rent while generating new foot trac from the the buzz you help create. Wednesday, 28 May, 14
  • Location #2 Gallery or Event Space Wednesday, 28 May, 14
  • Not only will these spaces be aesthetically pleasing to the senses, more often than not, you be sure theyre well seasoned when it comes to small business owners opening a pop up store. Location #2 Gallery or Event Space Wednesday, 28 May, 14
  • That means you get access to their weathered list of dos and donts, in addition to a network of other pop up store owners wholl be more than happy to share their lessons learned. Location #2 Gallery or Event Space Wednesday, 28 May, 14
  • You might even be able to hold parties or cocktail hours for your best customers. If youre lucky, youll also be able to better plan your venture into analog selling by being able to book in advance, however, youll want to keep your eyes out on prime-time dates for your target market. Location #2 Gallery or Event Space Wednesday, 28 May, 14
  • Location #3 Farmers Market Wednesday, 28 May, 14
  • Youd be hard-pressed to nd anyone who doesnt love farmers market. In fact, youd know if youve been to any that its probably one of those rare public occasions where youd nd so many people relaxed, chatting, and smiling while shopping. Location #3 Farmers Market Wednesday, 28 May, 14
  • A few things to consider before setting up shop at your local farmers market is to check their vendor requirements and what kind of commitment they require. Location #3 Farmers Market Wednesday, 28 May, 14
  • Its also a good idea to speak with some of the existing vendors, especially if you know any personally, about their experience and what theyd recommend for getting started. Location #3 Farmers Market Wednesday, 28 May, 14
  • Location #4 Arts & Crafts Fairs Wednesday, 28 May, 14
  • They go by many names, festivals, fairs, or marketplaces, these events can be a great avenue to explore when setting o on selling in the physical world. Location #4 Arts & Crafts Fairs Wednesday, 28 May, 14
  • Not only are they visited by people who love and adore boutique, unique, and personalized apparel, accessories, and crafts that small business owners like you sell, they love the idea of supporting grassroots and local companies. Location #4 Arts & Crafts Fairs Wednesday, 28 May, 14
  • Again, youll probably want to gander at the website to obtain all the logistical details upfront, such as the cost, commitment, and spots available. Location #4 Arts & Crafts Fairs Wednesday, 28 May, 14
  • Youll probably want to take advantage of their rst-come, rst serve policy when it comes to booth placement to secure a high-trac spot in addition to chatting with vendors who go every year and what their experience has been. Location #4 Arts & Crafts Fairs Wednesday, 28 May, 14
  • Location #5 Other Mass Gatherings Wednesday, 28 May, 14
  • Maybe the crowd youre targeting doesnt frequent local art and craft fairs. Based on your knowledge of your target demographic youll want to check out a wide assortment of other possibilities. Location #5 Other Mass Gatherings Wednesday, 28 May, 14
  • Im talking music festivals, concerts, sporting events, races, tness expos, and any other mass gathering you can think of where what you sell would be appealing for those going there. Location #5 Other Mass Gatherings Wednesday, 28 May, 14
  • Location #5 Other Mass Gatherings Make sure to do your due diligence once again, but these type of public events can be boon if you know your customers well enough to know where they like to hang out on their o time. Help them nd you and build your oine customer base one event at a time. Wednesday, 28 May, 14
  • Location #6 Shopping Center or Mall Wednesday, 28 May, 14
  • The local mall is the hallmark of consumerism and a staple for retailers both big and small to take advantage of the massive foot trac they bring with them. But wait, how are you going to set-up shop in a mall of all places? Location #6 Shopping Center or Mall Wednesday, 28 May, 14
  • Generally, youll have two options. You can go with renting a kiosk or booth space that allows you to set up shop right in the middle of the action, or you can look at vacant in-line stores that the shopping center may reserve just for pop ups or has had a hard time renting out for a long time period. Location #6 Shopping Center or Mall Wednesday, 28 May, 14
  • Though probably less-cost eective than the other locations mentioned above, this would denitely be ideal for those who have a certain degree of experience selling in retail environments. Location #6 Shopping Center or Mall Wednesday, 28 May, 14
  • Location #7 Vacant Street Level Retail Space Wednesday, 28 May, 14
  • The holy grail of commerce is having your very own thriving street level retail space. Though perhaps a distant reality for many smaller ecommerce store owners it can sometimes be a reality if the right opportunity presents itself. Location #7 Vacant Street Level Retail Space Wednesday, 28 May, 14
  • Meaning a vacant commercial property that may typically be used for pop up stores or the commercial real-estate agent is having trouble selling and so will settle for more short-term engagements. Location #7 Vacant Street Level Retail Space Wednesday, 28 May, 14
  • Not only will you have the ultimate control over your retail environment, youll be playing in the big leagues for a chance to test the waters for prime time. Location #7 Vacant Street Level Retail Space Wednesday, 28 May, 14
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