WHY YOU SHOULD NOT HIRE A SOCIAL MEDIA AGENCY

Likes and Re-tweets mean nothing!

“Just because they liked your

page or follow you on twitter,

does not mean they will ever read

your posts.”

“Social media software can

automatically like or re-tweet a post

without a human ever seeing it.”

“You can buy likes!”

They don’t necessarily result in leads...

Call to Action is the most important part of the post

Vs.

“A social media post without a call to action is like an ad without contact details or company name!

Social Media Agencies are not responsible for call to actions…”

Posting smart quotes and other peoples content is of no use

“If you don’t have anything original to say don’t say it

at all”

You need to be driving traffic to

YOUR website in order to generate

leads…

Publishing product content is of no use

Publishing product content in social media is self-important.

Focus on education and adding value.

Their measurement of success is all wrong!

“Who cares how many likes or shares you have, what counts is how many sales they result in”

=

Social media agencies focus on the wrong social media platforms

Quality of leads needs to determine which platforms to focus on, not where your content will look best or be seen by most.

Irrelevant social media packages are based on number of posts a day

Basing packages on number of social

posts results in bad content being

posted.

Packages need to be based on amount of

original content created and then

posted.

Social media agencies do not look at the bigger picture

Social media is just one of the distribution channels in your integrated marketing strategy

and should not be managed separately.

Download our guide to effective social media in business

http://offers.mpull.com/effective-social-media-in-business

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