WHY YOU SHOULD ADVERTISE IN DEFENCE REVIEW ASIA (DRA) · PDF fileadvertise in defence review...

www.asianaviation.com

ABOUT DEFENCE REVIEW ASIA (DRA) DRA is a regional defence magazine published by Asian Press Group Pte Ltd in Singapore. Its objective is to meet the requirements of defence professionals with unbiased quality coverage of defence issues in the Asia-Pacific region. DRA provides unrivalled reporting and analysis by respected regional and worldwide subject knowledge experts under the Editorial direction of renown defence journalist and war correspondent Kym Bergmann.

Asia has become one of the largest and most demanding defence markets in the world and with the region undergoing continual development the need for state-of-the-art defence equipment is foremost in the strategic plans of many countries.

EDITORIAL CONTENT• India Outlook- news and events in the Indian defence market

• Indonesian Outlook- news and analysis on the Indonesian defence market and politics

• Australian Outlook- news and events in the Australian and Pacific region

• Asian Outlook- news and events in the region as a whole

• China watch- Regular features articles dealing with developments in the Chinese defence forces

• Individual defence industry views- looking at select countries and their industry bases

• Major shows and exhibitions- attendance at all major events in the region and internationally will be reported

WHY YOU SHOULD ADVERTISE IN DEFENCE REVIEW ASIA (DRA)✓DRA has a CAB audit of over 9000 and

readership of 14000+ which provides the ‘highest value for advertising dollar’ of any regional defence publication

✓The Asian region is the fastest growing defence market in the world

✓DRA with its broard range of topics is widely read by Government decision makers and industry leaders

✓DRA’s editorial content and articles are widely quoted

✓All content is originally researched and tailored to the needs of a true regional defence publication, which ensures high value for readers and advertisers

✓DRA’s online digital format is available for the readers convenience for use with smart phones and tablets

✓Subscription copies are sent directly to individual readers – there is no bulk dumping

✓Additional correspondents in Europe and North America guarantee thorough coverage of issues.

✓DRA supports and encourages the use of social media- you can see what we say daily by following us on Twitter and Facebook

✓DRA offers a wide variety of print, online and digital packages

© Ventura Media Asia Pacific Pty Ltd 2012www.defencereviewasia.com

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DEFENCE | STRATEGIC AFFAIRS | HOMELAND SECURITY | BUSINESS | EXPORTS AND TRADE | TECHNOLOGY | ANALYSIS

ISRAELI REGIONAL EXPORTS

CHINA - PHILIPPINES DISPUTE ANALYSIS

SINGAPORE’S SOLDIER MODERNISATION PLANS

JULY 2012VOLUME 6, NUMBER 5MICA (P) 150/03/2007

ASIAN MAIN BATTLE TANK PROGRAMS

DRA July 2012.indd 1 16/07/12 10:23 PM

DRA READERS SURVEY JULY 201271% of readers surveyed have been reading DRA for more than 4 years.

62% of readers surveyed spend more than 30 mins+ reading DRA.

78% will share their copy amongst colleagues and friends.

75% of readers surveyed log onto www.defencereviewasia.com.

65% of readers surveyed wish to receive DRA in digital format

76% of readers surveyed rate DRA’s editorial content to be always current, timely and of the highest standard.

98% of readers surveyed will continue subscribing and reading DRA.

OUR CONTENT

REGULAR TOPICS WE COVER

WHAT OUR READERS SAY“In managing our Defence business in this current climate there is an never ending stream of information which needs to be reviewed, updated, distributed and audited. Defence Review Asia fulfils an essential role in one aspect of this 'market intel'. DRA is well structured and particular details extracted in a manner which is both concise and precise further adding value to this essential read at all levels of the organisation. We look forward to our continued relationship with DRA in 2012.”

- Mike Riley Managing Director - Asia Pacific Region. Rheinmetall MAN Military Vehicles Australia

"The comprehensive coverage and sharp analyses of key defence issues provide a great insight into the region's defence sector. Defence Review Asia is a definite good read and a key source of information."

- Kevin Dell, Southeast Asia Vice President Eurocopter

“Defence Review Asia provides constructive insight into the region's military affairs. I consider it a valuable information source, particularly in such a dynamic part of the world."

- Mark Baker, Managing Director, Sonartech ATLAS Pty Ltd

✓ Current conflicts, especially in Central Asia

✓ Major procurements

✓ Emerging technologies

✓ Country force structure analysis

✓ Regional defence industry

✓ Military exercises and deployments

✓ Weapons, tactics and ‘lessons learned’

✓ Budget information and analysis

✓ Science and Technology

✓ Guest analysis and commentary

✓ Cyber security

www.defencereviewasia.com

DIRECTORY

www.defencereviewasia.com < 1

Scan here to check out our website www.defencereviewasia.com

DEFENCE / STRATEGIC AFFAIRS / HOMELAND SECURITY / BUSINESS / EXPORTS AND TRADE / TECHNOLOGY / ANALYSIS

Unmanned surface vesselsAnti-submarine warfare in Asia PLA equipment in Hong Kong

India’s MMRCA winner - Rafale

MARCH/APRIL 2012VOLUME 6, NUMBER 2MICA (P) 150/03/2007

See us at DSA Stand 3P30

DRA March 2012.indd 1

8/03/12 4:32 PM

DIRECTORY



China - Philippines dispute analysis

Singapore’s soldier modernisation plans

JUNE 2012VOLUME 6, NUMBER 4MICA (P) 150/03/2007

Asian Main Battle Tank Programs

Israeli regional exports

DRA May 2012.indd 1 30/05/12 1:58 PM

DIRECTORY


Scan here to check out our website www.defencereviewasia.com


Asian region

submarine programmes

Maritime surveillance

- manned and unmanned solutions

Naval cruise missiles

Modernising China’s underwater fleet

MAY 2012VOLUME 6, NUMBER 3

MICA (P) 150/03/2007

DRA April 2012.indd 1

19/04/12 7:47 PM

CIRCULATION BREAKDOWN BY COUNTRYREADERSHIP BREAKDOWNREADER PROFILE BY JOB TITLE NO. %

GOVERNMENT

MINISTRIES - Prime Minister, Cabinet Ministers & Ministries - Trade, Commerce, Finance Industry

945 10

DEFENCE DEPARTMENT - Department of Defence, related bodies & Government Departments

1111 12

EMBASSIES - Embassies, Defence Attaches & Trade Commissions

261 3

Total 2317 25

MILITARY

ARMY - Chief, Commanders & Senior Officers 2215 24

NAVY - Chief, Commanders & Senior Officers 1165 13

AIR FORCE - Chief, Commanders & Senior Officers 923 10

DEFENCE FORCE ESTABLISHMENTS - Institutes & Academies

313 3

Total 4929 53

INDUSTRY

DEFENCE INDUSTRY - Program and Business Development Manager, Directors, VP'S

2020 22

DIRECTORS & GENERAL MANAGERS 273 3

Total 2293 25

Grand Total 9226 100

AUSTRALASIA

Australia 500

New Zealand 104

Papua New Guinea 12

Total 616

ASIA (North & South)

Bangladesh 73

Brunei 73

Cambodia 63

China 599

Hong Kong 288

India 1165

Indonesia 487

Japan 276

Laos 14

Malaysia 1036

Myanmar 53

Nepal 71

Pakistan 337

Philippines 245

Singapore 1047

South Korea 54

Sri Lanka 99

Taiwan 272

Thailand 489

Vietnam 77

Total 6818

MIDDLE EAST

Israel 84

Kuwait 1

Lebanon 1

Qatar 30

Turkey 62

UAE 223

Total 401

AMERICAS

Canada 123

USA 503

Chile 3

Brazil 11

Total 640

AFRICAN NATIONS

African Nations 51

Total 51

World Total 9226

Total Readership 14000

READERSHIP

As per March 2012 CAB Audit

Website statistics

Monthly average page views:

Monthly average visits:

MILITARY 58%


MINISTRIES

DEFENCE DEPARTMENT

EMBASSIES

ARMY

NAVY

AIR FORCE

DEFENCE FORCEESTABLISHMENTS

DEFENCE INDUSTRY

DevelopmentManagers, Directors,VP's

MINISTRIES

DEFENCE DEPARTMENT

EMBASSIES

ARMY

NAVY

AIR FORCE

DEFENCE FORCEESTABLISHMENTS

DEFENCE INDUSTRY

DevelopmentManagers, Directors,VP's

CENTRAL ASIA

Azerbaijan 1

Kazakhstan 5

Kyrgstan 2

Tajikistan 2

Turkmenistan 2

Uzbekistan 3

Total 15

EUROPE

Austria 10

Belgium 9

Czech Republic 18

Denmark 6

Finland 8

France 132

Germany 117

Greece 6

Italy 55

Luxembourg 1

Norway 21

Poland 5

Russia 34

Spain 21

Sweden 48

Switzerland 44

Netherlands 16

Ukraine 1

United Kingdom 125

Total 685

MONTH BONUS DISTRIBUTION FEATURES DEADLINES

FEB 2013 Aero India 6-11 Feb Idex Abu Dhabi 20-24 Feb Avalon Airshow Melbourne 26 Feb-3 March

• Main battle tank developments• Indian attack helicopter update• Regional UAV programs• A400 M sales prospects

Booking 7 JanMaterial 14 Jan

MAR/APR 2013 Lima26-30 March GSA Singapore 2-4 April

• Asia's surface ship programs• Military Communications programmes in Asia• US air projects in the Region • The Royal Malaysian Navy Programs

Booking 25 FebMaterial 4 Mar

MAY 2013 IMDEX 14-16 May • Regional Naval Helicopter Programmes• Defence issues for Singapore • Asian submarine acquisitions• Surface ship self defence

Booking 15 AprilMaterial 2 May

JUNE 2013 Paris Airshow La Bourget 17-23 June

• French Aerospace Industry• Russian Air defence systems• Asian AEW&C programs• Ballistic Missile Defence

Booking 20 MayMaterial 27 May

JULY/AUG 2013 Taipei 15-19 Aug

• Israeli Industry Update• Asian trainer aircraft programmes• Indian budget analysis • Night Vision Systems• Regional network-cenetric programs

Booking 22 JulyMaterial 29 July

SEPT/OCT 2013 Pacific 2013 7-10 Oct Seoul Airshow Korea 22-27 Oct

• Republic of Korea Airforce programs• Future of Korean Aerospace manufacturing• UAS development for Asia• Maritime patrol aircraft

Booking 12 AugMaterial 19 Aug

NOV 2013 Defence & Security Bangkok 6-9 Nov

• German Defence Industry ?• Light armored vehicles for Asia• Ground based tactical communications in Asia• Security challenges for Thailand• Small arms acquisitions

Booking 7 OctMaterial 17 Oct

DEC/JAN 2014 • Grouned based air defence• Regional Surface Ship Programmes• Naval Aviation in the Asian Region• China’s power projection capabilities

Booking 2 DecMaterial 9 Dec

DRA 2013 FEATURES

The year’s line-up will feature regular one-on-one interviews with senior industry figures.

Proposed Features are subject to updates & changes

DRA will endeavor to publish scheduled features listed in this media kit, however, this is subject to change without notice. An updated synopsis is produced ten weeks prior to published deadlines. If you wish clarification before booking advertisements please contact your advertising representative. The publisher cannot accept responsibility for incorrect advertisement placements.


PLEASE NOTE

✓Gatefold, Belly Bands, Special Display pages and covers quoted on request

✓Inserts: quoted on specifications

✓No GST

Four Colour

1x 3x 6x 10x

DPS 9418 8948 8475 8008

Full Colour 555 5280 5004 4728

Half Page 2868 2796 2646 2656

Quarter Page 1968 1865 1768 1670

Covers

1x 3x 6x 10x

Back Cover 6384 6064 5745 5430

Inside Front Cover 6670 6330 5992 5662

Inside Back Cover 5832 5540 5254 4960

FULL PAGE

Trim Size: 275mm(h)x235mm(w)

Bleed Size: 285mm(h)x245mm(w)

DOUBLE PAGE SPREAD

Trim Size: 275mm(h)x470mm(w) Bleed Size: 285mm(h)x480mm(w)

HALF DOUBLE HORIZ.

Trim Size: 135(h)x470(w) Bleed Size: 142(h)x 480(w)

QUARTER HORIZ

60mm(h)x205mm(w)

QUARTER SQUARE

120mm(h)x98mm(w)

HALF HORIZ

Trim Size: 135mm(h)x235mm(w)

Bleed Size: 145mm(h)x245mm(w)

HALF VERT

Trim 275mm(h) x 112mm(w)

Bleed 285mm(h) x 117mm (w)

FRENCH DOOR 116.5x233x116.5mm

GATEFOLD COVER (4 PAGES)231x233x235mm

COVER BORDER235x70mm

BELLY BAND145x235x145mm

WRAPAROUND COVER235x235x275mm

PRINT RATES (USD) & SPECIFICATIONS


ADVERTISING MATERIAL Raymond Boey

Block 729 #04-4280

And Mo Kio Avenue 6

Singapore 560729

Phone +65 6457 2340

Fax +65 6456 2700

Mobile +65 9666 7048

[email protected]

RESOLUTION✓High resolustion PDF files

✓Allow 5mm bleed

✓300 dpi image resolution

✓Files can be downloaded from your FTP

✓You can upload files to our FTP contact

[email protected] our FTP address

Full Banner 468(w) x 60(h)px

Leaderboard 728(w) x 90(h)px

Tile 150(w) x 150(h)px

Half Banner 234(w) x 60(h)px

Leaderboard 728(w) x 90(h)px

Square Button 250(w) x 250(h)px

Vertical Banner 120(w) x 240(h)px

Vertical Banner 120(w) x 240(h)px

WEBSITE SPECS & RATES (USD) DIGITAL MAGAZINE SPECS & RATES (USD)

DELIVERY EMAIL Digital Magazine per month

Leaderboard 620

Full Banner 415

Vertical Banner 310

Half Banner 260

Tile 210

Digital magazine delivery email (per ea. distribution mail out)

Leaderboard 515

Banner 415

Website per month

Leaderboard 515

Square Button 310

Vertical Banner 210

Social Media alerts POA


AUSTRALIA, NEW ZEALAND & ASIA-PACIFICMarilyn Tangye ButlerPh: +61 2 9526 7188 Fax: +61 2 9526 1779 Mob: +61(0)410529324 [email protected]

USA, CANADA & SOUTH AMERICASouth East & South America Joan DalyPh: +1 703 938 5907 Fax: +1 703 938 5910 [email protected]

New England, Upper Mid West Maryann JohnstonPh: +1 201 924 6451 [email protected]

West Coast, Mid Atlantic & Canada Tony CalamaroPh: +1 610 449 3490 [email protected]

EUROPEDiana ScognaFax: +33 1 7079 0534 Mob: +33 (0)6 6252 2547 [email protected] [email protected]

RUSSIA/ CIS STATESYuri LaskinLaguk Co Ltd Ph: +7 495 912 1346 Fax:+7 495 912 1260 [email protected] [email protected]

ISRAELAsa talbarTalbar Media Ph:+972 77 562 1900 Fax: +972 77 562 1903 [email protected]

DRA CONTACTS


EDITORIALKym BergmannPO Box 88 Miranda NSW 1490 Australia

Ph: +61 2 95267188 Fax: +61 2 95261779 Mob: +61 (0) 412 539 106 [email protected]

ADVERTISING MATERIAL DELIVERYAsian Press Group Pte Ltd Attn: Raymond BoeyBlock 729 #04-4280 And Mo Kio Avenue 6 Singapore 560729

Ph: +65 6457 2340 Mob: +65 9666 7048 Fax: +65 6456 2700 [email protected]

DRA TERMS AND CONDITIONS

Terms and Conditions

1.These terms and conditions shall apply to, and form part of, each Order for advertising placed with the Publisher. No person may vary these terms and conditions without the approval in writing from the Publisher or his/her duly authorised officer.

Obligations of Publisher

2. Subject to the terms and conditions hereinafter contained, the Publisher shall publish all advertising in accordance with the Order received from the Advertiser.

Order Requirements

3. The Advertiser or Advertising Agency is solely responsible to submit to the Publisher requested material by the Due Date.

(i). A signed and dated facsimile transmission; email attachment of the proof of advertisement from the Advertiser or its Agent will be sufficient acknowledgement that the Advertiser has approved the final artwork.

Payments

4. The Advertiser or Advertising Agency shall pay to the Publisher the total invoiced amount for all advertising that shall comprise the total amount shown in the Advertising Insertion Order and all other costs or expenses that may be incurred by the Publisher.

(i) Payment in full of the total amounts shall be made to the Publisher within 30 days of the date of invoice whether directly from the Advertiser or Advertising Agency;

(ii) Advertisers or Advertising Agencies with whom an Advertising Insertion Order is received by the publisher accept the Publishers payment terms and cannot be altered in anyway without written approval;

(iii) The Publisher cannot accept or will not under any circumstances be liable for paying Advertisers or Advertising Agencies remitter bank fees on electronic transfers;

(iv) Where an Advertising Agency is in default of the credit terms of 30 days, the Publisher will be entitled to approach the Advertiser directly in writing for payment without notice;

payment without notice;

(v) Payments received within our 30 days from date of invoice, will be entitled to a Discount of 3% off the Nett value of the Insertion Order. Please contact [email protected] to set up account discounts.

(vi) Late fees of 3% will apply for payments over 60 days from date of invoice, unless otherwise agreed with the publisher. The fees will be added to the following invoice.

(vii) International payments are to be made by way of Electronic Wire Transfer to the nominated bank account on the invoices. Paper cheques are no longer accepted. Credit Card payments via Visa and Mastercard will be accepted but will incur a 1.8% service fee.

Agent's Commission

5. Where the advertisement is booked by an accredited Advertising Agency and provided that payment is made in accordance with clause 4, the Publisher shall pay the advertising agency a commission calculated at an agreed rate of the invoiced total space charged.

Rights of Publisher

6. The Advertiser acknowledges that the Publisher at his/her discretion shall be entitled to do any of the following:

(i) Decline or cancel any advertisement or series of advertisements to which the Order relates without stating any reason;

(ii) Postpone the publication of any advertisement at any time or times and from time to time;

(iii) Not be responsible for any advertising material which remains in its or its printers possession 12 months from the last month of publication of the advertisement to which that material relates, without being required to give notice to any person or agency and without in any way being responsible for loss;

(iv) Cut or alter any print or artwork or other materials supplied by the Advertiser or Advertising Agency in order to conform to mechanical requirements, without being responsible for any loss;

(v) Place the word advertisement on any copy, which in the Publishers opinion too closely resembles editorial matter.

Legal Compliance

7. Advertisements are accepted for publication on the understanding that they comply with current Acts and Regulations and common law obligations concerning advertising in newspapers and magazines applicable in Singapore;

(i) However, the publication of any advertisement pursuant to the Order is strictly subject to the Publishers approval;

(ii) Without limiting the generality for clause 6, the Publisher shall not be required to accept any advertising material the publication of which may in its opinion contravene any provision of the Trade Practices Act, Singapore.

Publisher's Limited Liability

8. The Publisher shall not be liable for any loss or damage from the failure for whatever reason of any particular advertisement to appear on any specified date, deadline or at all.

Substituted Orders

9. The Publisher will not accept a cancellation of the Insertion Order whether in whole or in part after the booking deadline date or dates shown on the publishing schedule.

(i) Where, in respect of any advertising copy for any issue is not received by the Publisher by the published deadline date, then the Publisher shall be entitled to insert in that issue in its place copy previously used for the purposes of fulfilling the Insertion Order and will apply the rate applicable to that advertising;

(ii) If copy is not received by the published deadline date the advertiser will be fully responsible for the total payment of the cost of the Insertion Order.

Contracted Advertising Rates

10. Contracted rates shall apply in respect of Insertion Orders placed for completion within a term of 12 months of the publication of the next issue to go to print after the Booking Deadline Date. If the Advertiser for any reason shall use less space than that contracted for in the Insertion Order, then the Publisher shall be entitled to increase the applicable rate according to the amount of space actually used.

Advertiser Acting as Principal

11. The Advertiser or Advertising Agency warrants that he, she or it places the Insertion Order as principal and that he, she or it shall be liable to observe these terms and conditions.

Indemnity to Publisher by Advertiser

12. The Advertiser and Advertising Agency hereby indemnifies and agrees to hold indemnified the Publisher, its servants and agents and each of them against all liability, claims or proceedings and legal costs on an indemnity basis whatsoever which may arise from the publication of any advertisement or material pursuant to the Insertion Order, and in particular but without limiting the generality of the foregoing, to indemnify and hold indemnified each and all of them against any action for defamation, slander of title, breach of copyright, or infringement of any trade marks, name or logo.

Publisher

Asian Press Group Pte Ltd Company number: 200611219N Revised: 1 August 2011


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