Why You Need To Know About Social Media, And Use It
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Transcript of Why You Need To Know About Social Media, And Use It
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TRAVEL BROKERS CONFERENCE / WHY YOU NEED TO KNOW ABOUT SOCIAL MEDIA, AND USE IT
MOSH.CO.NZ
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SOME BRANDS WE’VE WORKED WITH
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Why Social Media?
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Facebook: Linkedin:Twitter:
More than 500,000 are 50+ in NZ500,000 are 40+ in NZFastest growing segment is 55-64 yr olds
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Case Studies.
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HELL Pizza.
IN: $3,000OUT: $54,379.40
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St Kilda Cambridge.
Facebook drives 80% of web traffic
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Only Good.
Overtook Eco-Store within 6 months of launch
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Social Media Key ChannelsFacebook: YouTube:Linkedin:Tumblr:Twitter:Instagram:Pinterest:Google+:Snapchat:
Fish where the fish areVideos, easily shared, easy to find (SEO)Professional person-person networkingBlogging for cool kidsFast breaking, loved by the mediaTrendy, mobile photo sharingBeautiful, image rich, loved by womenGreat features, techy, niche user baseYoung, fun, images that disappear (supposedly)
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Focus on Facebook (for now)
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Focus on Facebook (for now)
2.8M NZers2.1M return everyday
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How Facebook Works.
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1 Nov - 31 Jan 2015 we had 12,836 visits to the Page, and 8,848,684 total impressions.
That means less than 0.15% of our total exposure on Facebook was people visiting the Page.
Facebook is not a Website
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Content.
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How to Post.
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Ads - you need to feed the beast
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QUESTIONS ?
@JONATMOSH
LINKEDIN.COM/IN/JONRANDLES