Why work with Sarah Scott

Exclusive Marketing Presentation Prepared

for

Heidi von Szeliski

The Sotheby’s RealtyExperience … Artfully Uniting Extraordinary Homes with Extraordinary Lives

Pacific Sotheby’s International Realty

YOUR HOME IS UNIQUE. MARKETING A LISTING SUCH AS THIS TAKES

AN EXCLUSIVE SET OF SKILLS AS WELL AS AN EXPLICIT MARKETING PLAN.

OUR EXCLUSIVE GLOBAL MARKETING PARTNERSHIPS

ARE DESIGNED TO CREATE MAXIMUM EXPOSURE FOR YOUR HOUSE.

ALL THE RESOURCES THAT ARE AVAILABLE TO US

AND OUR FIRM ARE UTILIZED TO PRESENT YOUR HOME…

In an Extraordinary& Targeted Manner

THE MARKETING OF YOUR Property


OUR BRAND IS KNOWN THROUGHOUT THE WORLD

FOR REPRESENTING HOMES THAT EMBODY THE RICH TAPESTRY

OF VARIED LIFESTYLES, DISTINCT SETTING AND DIVERSE LOCALES.

WHERE THE UTMOST QUALITY IS CONSIDERED INTRINSIC.

WHERE THE ESSENCE OF THE EXTRAORDINARY IS DEFINED.

Extraordinary Lives ARTFULLY UNITING EXTRAORDINARY HOMES WITH

ABOUT US

Sarah Scott, Realtor Cell - 619.840.2767

[email protected]

Cal BRE #01767484

Scott Finn

Scott~Finn & Associates

Awards and Recognition

Scott~Finn listings sold in an average of 37 days in 2014. Average

market time for other major real estate agents was 47 days.

Scott~Finn listings sell at an average of 98% of listing price and

achieve one of the highest listing price to sales price ratios in San

Diego county.

Consistently ranked in the top 1% of The Wall Street Journal’s Top

1000 agents nationally by transaction volume

Chairman’s Circle Diamond award recognizing top 1% of real estate

agents nation-wide for over 25 years

Award of Excellence from Realtor.com

Recognition of marketing efforts on Realtor.com over the past 15

years.

Nominated for San Diego Magazine’s Woman of the Year award.

The award recognizes successful female business leaders in the San

Diego community.

Honored members of the Manchester Who’s Who Registry of

executives and professionals.

Raye Scott and Francine Finn are Certified Negotiation Experts.

Certified by the Real Estate Negotiation Institute.

Scott~Finn are financial contributors to the following non-profits:

Gary & Mary West Senior Center

The Monarch School - San Diego Campus

MARYAH - Metro Area Real Estate Professionals for Youth Housing

San Diego Women’s Foundation


Sarah Scott

With 10 years specializing in the Downtown market and the Balboa Park neighborhoods, Sarah has a proven resume of high

volume sales and repeat clients. She works closely with buyers and sellers to learn their needs, manage the details, and

ensure trust through performance. Strong communication, consistent marketing and a valued team behind her allow Sarah

the ability to guarantee great service.

Francine Finn

Francine Finn is passionate about the real estate profession and truly loves the process. Having the opportunity during her

30+ year career to help individuals make decisions that are extremely important to them and their families has given her

the experience to tackle the most difficult negotiations. Using these skills has allowed Francine to be consistently ranked in

the top 1% of real estate agents nationwide. Francine grew up in the Boston, Massachusetts area, attended New York

University and received a Business degree from Burdett College.

Raye Scott

Raye Scott is an energetic and dynamic Real Estate professional specializing in residential real estate. As a New Jersey native,

she came to San Diego over 30 years ago. She has watched San Diego grow and change into a world-class city with many

exciting opportunities. In her first year in real estate she was awarded “Rookie of the Year” and has been a consistent award

winner ever since. Strong negotiating skills and the effective use of technology and marketing have also contributed to her

achievements in real estate.

Our Team | Scott~Finn & Associates

Elice Crowder

As Marketing and Listing Director, Elice Crowder brings over 15 years of Real Estate, Mortgage, Sales and

Marketing experience to the Scott~Finn team at Pacific Sotheby’s International Realty. Elice helps her team

deliver a consistent and systematic marketing campaign utilizing traditional marketing combined with

complete social media integration and search engine optimization. Her goal is to achieve maximum results

at the highest level of service for every client, every time.

Amy Howard

Amy Howard has been in the field of Real Estate for numerous years. As the Licensed Transaction

Coordinator for the Scott~Finn team, she is the liaison between Escrow, the Lender, the Agents, & the Buyer

and Seller. At Scott~Finn, Amy's expertise comes into play once a property has been sold and the escrow

process begins. She will make the transaction a smooth and successful one by keeping the timelines of the

contract on track to meet the crucial deadlines.

Bill Green

Bill specializes exclusively in the 92101 Downtown San Diego Condo Market. Having lived in downtown San

Diego since 1995, Bill has an intimate knowledge of San Diego’s downtown condos. This knowledge has

enabled him to provide superior real estate services to both buyers and sellers alike. To better serve his clients

Bill has earned the designations of: Seller Representative Specialist, Accredited Buyer’s Representative and

Certified Negotiation Expert.

Scott~Finn & Associates

Statement Mission

“Going far beyond the call of duty, doing more than

others expect, this is what excellence is all about. And

it comes from striving, maintaining the highest stand-

ards, looking after the smallest detail, and going the

extra mile. Excellence means doing your very best

in every way, every time."

Scott~Finn Online & Print Marketing plan

Professional Photography, Color Property Brochure, & Free Staging Consultation

▪ A custom brochure will be made available to brokers, agents and potential buyers

▪ Professional photographs will be taken of the interior and exterior

▪ A slideshow tour will be available for potential buyers and their agents to view

Broker Caravan

Scott~Finn & Associates will personally host an open house to present your home to Brokers and

Agents

Office & International Networking

Pacific Sotheby’s International Realty has more than 500 agents in 15 offices serving eight locations in

the San Diego area. Listings are marketed on the pacificsothebysrealty.com website and the

sothebysrealty.com global website.

In addition to the referral opportunities and expanded exposure generated from this source, clients

benefit from an association with the Sotheby’s auction houses and worldwide Sotheby’s International

Realty marketing programs.

The Sotheby’s International Realty network currently has 15,000 sales associates located in

approximately 720 offices in 52 countries and territories worldwide.

Monthly Mailer to over 4,000 Home Owners

Your residence will be a featured property on our monthly mailer which is sent to over 4,000 San Diego

residences plus our extensive list of past clients throughout the USA

Online Marketing Syndication

Please see next pages for a full list of sites we syndicate to for maximum exposure including

Realtor.com

Complete Social Media Integration

Our listings are shared, tweeted, posted and pinned across several social media channels including

Facebook, Twitter, Pinterest and YouTube

Scott~Finn Web-sites | www.ScottFinnHomes.com | www.pacificsothebysrealty.com |

www.sothebysrealty.com | sarahscott.pacificsothebysrealty.com

Our blog & web-sites provide an additional marketing avenues to share information regarding your

property and will be posted to our Scott~Finn Facebook and Twitter page for added exposure

Feedback Updates

Every 7 to 10 days you will receive showing feedback on your residence.


15,000 sales associates, 720 offices, in over 52 countries

A TRULY GLOBAL BRAND.

Worldwide PRESENCE


Heritage A REVERED TRADITION OF MARKETING THE WORLD’S MOST TREASURED POSSESSIONS

BRAND

MARKETING ONLINE

To increase the potential for your home to be found by the most qualified real estate

consumers, Sotheby’s International Realty has partnered with & distributes properties to

the most significant media companies and real-estate focused websites in the world.

ON-LINE

Marketing Strategy INCLUDES THE MOST SIGNIFICANT MEDIA COMPANIES AND REAL

ESTATE FOCUSED WEB-SITES IN THE WORLD.

REPORTING

To measure the results, we provide a property view report for each partner site a property

is distributed to. Sotheby’s International Realty properties are viewed an astounding

60,000,000 times across all of our partner sites annually.

MARKETING ONLINE

YAHOO! REAL ESTATE - Zillow now powers Yahoo! Real Estate - one of the nation’s

top real estate classified websites for consumer traffic, driving million of visits.

HOME FINDER - With 3,000,000+ property listings, homefinder.com is able to deliver a

full snapshot of the local market to home buyers and sellers, while delivering online ad-

vertising solutions to agents and brokers with powerful results.

FRONTDOOR.COM | OPENHOUSE.COM - Powered by HGTV, frontdoor.com and

openhouse.com provide access to the millions of consumers who search real estate prop-

erty listings, home related how-to articles and video on FrontDoor and HGTV DIY Net-

work, Travel Channel, etc.

HOMES.COM - Search over 3 million homes for sale or rent on Homes.com including

new homes, apartments for rent, homes for rent, condos, townhomes and more.

ZILLOW.COM - Zillow and Yahoo! Real Estate have joined forces to create one of the

largest real estate networks on the web and mobile, the Zillow Network! The combined

network draws millions of visitors.

TRULIA.COM - Trulia is a residential real estate search engine that helps consumers

search for homes for sale, trends, neighborhood insights and other real estate information

directly from hundreds of thousands of real estate broker websites.

MARKETING ONLINE

THE WALL STREET JOURNAL DIGITAL NETWORK - The Wall Street Journal digital

network receives 25 million monthly visitors to the U.S. edition, 3.1 million monthly visitors

to Europe and 4.8 million to Asia. All 3 editions have dedicated real estate channels with

focused editorial relevant to location and serves more than 900,000 Sotheby’s International

Realty network listing views per month.

NEWYORKTIMES.COM | IHT.COM - The New York times receives over 30 million unique

visitors each month and 1.27 million of

those visitors worldwide go to the NY-

Time.com/real estate section every

month. More than 30 million Sotheby’s

International Realty network listings are dis-

played in search results annually. Interna-

tional Herald Tribune, IHT.com, is the global

edition of the New York Times and includes

the “Great Homes and Destinations” real

estate section, providing a global property

search tool and featured lifestyle and

destination content and articles that discuss

great places to live worldwide.

THE DAILY TELEGRAPH - Founded in 1855, The Daily Telegraph has transformed from

London’s first penny paper to a fully integrated, leading multi-platform media group and is

now recognized as the UK’s fastest-growing newspaper website with the country’s most

exciting advertising opportunities. Attracting more than 4.6 million viewers monthly, the

site boasts an affluent, loyal and influential audience.

PROPGOLUXURY - propgoluxury.com was created to fulfill the high demand of our afflu-

ent Chinese consumer base requesting exclusive properties from around the world.

Propgoluxury.com is the largest property portal in the China & Asia Pacific region.

JAMESLIST - Jameslist is the world’s first marketplace to span across product categories

and offer high-end items from dealers across the world. Their cutting edge technology lets

consumers find and compare listings from submariners to luxury real estate. The site

reaches more than 500,000 potential buyers from 113 countries each month.

REAL-BUZZ.COM - Real-Buzz.com is the world’s largest real estate database of homes for

sale from the MLS in each buyer’s preferred language. Find homes for sale, mortgage rates

and information on buying a home, real estate blogs, discussions, advice and more.

COUNTRY LIFE - Country Life is the quintessential British magazine with a focus on

advertising premium town and country property in the UK and overseas. Its ability to

reach high-end buyers is unmatched.


Media PROPERLY USING SOCIAL MEDIA TO DRIVE EFFECTIVE AWARENESS OF YOUR HOME

ON-LINE


SIR Mobile LEADING THE CHARGE OF THE GROWING MOBILE MARKETPLACE

SOTHEBY’S REALTY MOBILE APP WITH GPS ALLOWS YOU TO SEARCH

FOR PROPERTIES ANYWHERE IN THE WORLD


THE WEBSITE

SothebysRealty.com A UNIQUE SOURCE FOR SEEKING LUXURY REAL ESTATE

INFORMATION AROUND THE GLOBE


SCOTT~FINN WEBSITE

ScottFinnHomes.com


LOCAL Exposure OUR MONTHLY MULTI-PAPER INSERT GIVES YOUR PROPERTY EXPOSURE

IN A VARIETY OF NICHE MARKETS


LOCAL

Exposure DREAM HOMES

DREAM HOMES IS THE PRE-EMINENT SOURCE FOR

DISTINCTIVE PROPERTIES IN SAN DIEGO


LOCAL

Exposure THE DAILY TRANSCRIPT

THE NUMBER ONE SOURCE FOR LOCAL DAILY BUSINESS NEWS,

DATA AND INFORMATION SINCE 1886


UNION TRIBUNE COASTAL HOMES

SD UNION TRIBUNE INSERT REACHING SAN DIEGO’S

MOST AFFLUENT COASTAL RESIDENTS

LOCAL

Exposure

Ready to List Your Home? Checklist of Questions to Ask a Realtor:

1) How long have you been working in my market area?

We have 15 years experience in the downtown market we’ve made home. Our team also specializes in coastal

homes from Imperial Beach to Oceanside, and historical park area homes.

2) What is my home worth and how did you arrive at that number?

Scott~Finn use multiple factors in a formula which allows us to arrive at a realistic list price/sale price. Anyone

can tell you what you want to hear. We will tell you what you need to know.

3) How can I reach you?

It’s important to have easy access to your agent. We give you our cell phone numbers for anytime you need to

call. If they are too big to give you their cell phone number, maybe they are too busy for your listing.

4) What is your average List Price to Sales Price Ratio?

A great agent should know their track record for negotiating sales prices that are very close to list price. Sale

prices should be within 10% of list price. Scott~Finn has a 98% ratio.

5) How will you market my home?

Besides the obvious use of the MLS, there are many great marketing tools to expose a listing to the widest possi-

ble audience. Great agents will let the agents in their office know about the new listing and will also personally

call some of the top agents from other companies to give them an opportunity to contact buyers. They will also

use direct mail, print advertising in local news sources and an agent caravan. Online marketing is essential and

should encompass a specific website, blog, Facebook, Twitter, Pinterest and enhanced presence on Realtor.com -

still the # 1 site for Buyers to start their search.

6) What Separates You from the Competition?

A competent and confident agent should be able to answer this question without hesitation. Your agent should

be honest, possess integrity, have excellent negotiating skills, genuinely care about people, have analytical skills

and most of all, be a great communicator.

7) What do You Charge and is it Negotiable?

Everyone knows that commissions are negotiable. But, do you really want a realtor that is willing to lower their

fees because you asked? How hard will they negotiate for you when an offer comes in? In life you get what you

pay for. It doesn’t cost you more to hire the best. But, it could cost you plenty if you don’t!

8) Do You Work Solo or as Part of a Team?

We have all heard the expression “It Takes a Village”, well, these days it takes a big village to accomplish all the

necessary tasks in the selling process. Great agents not only have at least one assistant dedicated to helping

them with their clients, but they also have the best service representatives from title, escrow, mortgage, Transac-

tion Coordinators, home warranty, photographers, contractors, cleaning crews, designers to assist along the way.

9) If I Called Your Broker or Asked Other Agents, Would They Say You are a Top Producer or Middle-of-

the-Road?

A Top Producer achieves that status by consistently applying professional skills and knowledge to every transac-

tion. They also know that a great reputation is earned and they work hard to maintain that valuable status and

never take it for granted. Top Producers also keep on learning and training and honing their skills. They utilize

technology that streamlines their efficiency in order to have the time to maintain communication and relation-

ships. After all is said and done, this is still a people business and people want to work with someone they know

and trust.

10) Will You Let Me Terminate My Contract if I am Not Completely Satisfied?

A confident agent will have no problem with this request. In fact, they should offer to write it into the contract.

References

The majority of our business is referral based. Please review some testimonials from our past clients.

“Your approach to marketing our home made us feel confident from the start that we had the best team in town on our

side. Thank you, Please feel assured that we will refer you to all our friends and associates.” T. Billings

"Sarah was extremely professional, super responsive, always on-time, and very attentive to learning our tastes to land us our dream home! I'd recommend her in a heartbeat to anyone looking to sell/buy a home in the San Diego area." - Erik &

Liz V

"Sarah was amazing to work with. She really takes the time to listen her clients, what they want and what they need. She is professional but is also fun, energetic, and always shows up with a smile. I would recommend Sarah to

any friend knowing that she would take great care of them." - Ed & Jessica F

“Your friendly, but direct, professional approach sets you apart from the competition.” Bob and Susan Brown

“We knew our home might be difficult to sell because of the road noise. You not only found the perfect buyers, but also closed the sale in record time. Working with you to locate our new home was a pleasure. We think you are great.

Thank you for doing the ‘impossible’.” David and Lisa Miller

“Thanks for doing such a great job in selling my Renaissance condo. I appreciated your professional approach to the marketing of my unit. You kept me abreast of the activity and market conditions and most importantly, took a proactive

stance in regard to marketing strategies. It’s no wonder you’re a top agent” Robert J. Verbic

“After several unsuccessful attempts to sell our condo, we decided to list with Raye & Francine. They prepared beautiful and effective marketing materials. They brought us a buyer and we achieved the price we wanted. They were professional, personable & always responsive. We highly recommend Raye & Fran for buying or selling downtown real

estate.” Julie Dillon

“Outstanding marketing and service, and with no hassles” Dr. and Mrs. Mellon

We invite you to contact any of our past clients for their personal and confidential references.

Julie Dillon (619) 338-8195

Sammy Krumholz & Ina Cantor (619) 895-0102

David and Annie Malcolm (619) 851-5540

Steve McIntee (619) 683-2370

Tom and Linda Oakley (858) 486-7002

Marty & Adrienne Levine (602) 955-3356

TESTIMONIALS

Scott~Finn & Associates Team Stats

99% of surveyed clients would hire the

Scott~Finn Team to represent them in the

future

75% of our business is from referrals from

former clients

All calls on listed properties go DIRECTLY to

our team - agents are available 7 days a week

Scott~Finn’s 2013 - 2014 sales volume

exceeded $76,000,000

Why work with Sarah Scott

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