Why WiFi Offload?Dr. Mazlan AbbasMIMOS Berhad

Agenda

• When developing a WiFi offload strategy, what arethe necessary components?

• How much WiFi is out there?

Why Offload?

Improve performance?

Seamless connectivity?

Improve network reach?

Improve networkcoverage?

Increase network capacity?

Give customers the bestnetwork?

Retain control?

Reduce churn?

Get visibility?

Postpone capitalinvestments?

Give Customer extra benefits?

So Lets Offload!

What?Where?How?

5

CellularNetwork

What to Offload?

• Typically we see up to 45% of data is alreadyoffloaded by ‘casual offload’ at home, work andpublic WiFi

• Difficult to assess how much can be offloaded as youcan’t count what would have never been on cellular

Home WiFi20%

Work WiFi20%

55%Public WiFi

5%

Where to Offload To?

Home/Work

Known SSID

Unknown SSID Partner WiFi

Public WiFi (Portal)

IntentionalClick through

UnintentionalPre-register free

Pre-register paidOpen WiFi (No Portal)

CarrierWiFi

10k1k 100k 1M 10M 100M

Where to Offload To?

Public WiFi

Number of Access Points

Partner WiFi Open WiFi

CarrierWiFiHome/Work

How to Offload - NecessaryComponents of WiFi Offload

CONTEXT

Explosion of mobile data traffic : x10 from 2011 to 2016

To ensure a good user experience, mobile operators areobliged to invest strongly in their network.

LTEFiber

CUSTOMERS’ EXPECTATIONS

Easy touse

Lowcost

What docustomershear ?

What docustomerswant?

HSPA

Wi-Fi2G DSL

GSM Bandwith

Fair Use

3G

4G

Conclusion

A successful WiFi offloadstrategy can only be achievedby deploying a successful WiFi

management solution

References

• “Devicescape – The WiFi Offload Company””, Paul Dansey, WiFi World Summit, Sept. 2012, Barcelona

Contact

Dr. Mazlan Abbas

@mazlan_abbas

Email: mazlan.abbas@mimos.my