Why Use Incentives?

Cash Incentive vs. NonCash Incentive vs. Non--Cash IncentiveCash Incentive

We are living in a new century! In today’s highly competitive marketplace, it can be difficult to secure new business, retain the

employees you have, and reward their loyalty. Just being aggressive doesn’t cut it any longer. People skills alone are not

enough to compete, so you need to develop a loyalty program.

You need to distinctively separate your company from the competition and lead the employees and customers to think of you.

They are looking for comfort, convenience, fair treatment, and most importantly – being recognized. That is why a reward

program will work for you.

The bottom line is this, loyal customers and loyal employees are the foundation of your successful business. But to

continuously motivate people can be a difficult challenge. That’s w hy we're here for you.

Though cash rewards still have a wide appeal, sponsors of non-cash incentives exploit the important psychological distinction between compensation and "motivation" by playing to those highly personal aspects of incentive recognition.

One survey of 1,000 people in a cash-based incentive program found that: 18% didn't remember receiving it 15% don't remember how they used it(Source: Wirthlin Worldwide)

And research from the American Productivity & Quality Center found that sponsors of cash programs actually require 3-5 times the amount of cash value to achieve the same results as with non-cash incentives.

People are reluctant to spend money on

non-essentials, which is a significant

reason why non-cash rewards are

better motivators.

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The American Compensation Association surveyed 1,600 companies for a White House conference on productivity. Some of their findings were:

� Non-cash awards offered a 3:1 return on investment when compared to cash.

� Each dollar of increased performance costs about 4 cents in non – cashawards and 12 cents in cash awards.

In terms of specific types of incentives or awards, more respondents indicate that merchandise incentives and travel incentives are more compelling than cash.

� About four of five respondents believe that travel and merchandise awards areremembered longer than cash awards.

� Almost two-thirds of the respondents feel that cash awards are rememberedfor the shortest time.

� About three-fourths of respondents agree that they can build a more exciting,memorable program around travel or merchandise than cash.

Cash Incentive vs. NonCash Incentive vs. Non--Cash IncentiveCash Incentive

Player Shopping Sprees

We offer a great way to deliver an unforgettable ‘W OW ’ experience for your players in an arena where

they can redeem their players club points for nam e brand m erchandise item s. Choosing quality merchandise

awards is one of the best ways to ensure your program is positioned for success. W ith hundreds of brand nam e m anufacturers and thousands of m erchandise and travel award selections, we will create a custom ized

award selection to motivate your program participants.

• Source all merchandise and travel awards

• Drop ship selected merchandise for display on site for players to view.

• Create a branded web-site where the players can preview all available rewards.

• Deliver chosen rewards to recipients location or to casino for pick-up by player.

• Provide a Customer Service phone number.

• On-site assistance available.

• Merchandise items are available for daily / weekly / monthly traffic builders.

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• Merchandise items are available for daily / weekly / monthly traffic builders.

Costs to develop and work with your staff to ensure a worry-free event would be minimal and would include

merchandise costs, freight charges to deliver the product to your location, and freight charges to return any

un-used product back to the warehouse in Cleveland, Ohio. Casino would provide courtesy rooms and meals for

any on-site staffing needs for each event.

Represented Manufacturers

ABU GARCIAACERACOUSTIC RESEARCHACTIVISIONADAMS GOLFADIDASAEROAEROGROWALEX TOYSALL-CLADALLEN EDMONDSALLIEDALLSOPALOE UPAMERICAN HARVESTAMERICAN SportWORKSAMERICRAFTANCHOR HOCKING

BETTER HOMEBIAGGIABIALETTIBISSELLBLACK & DECKERBLUE ORANGE GAMESBLUE RHINOBLUWORLD WATER WONDERSBOCA TERRYBODY REVBOLLEBOSCHBOSEBOSSBOSUBRAUNBRAVO SPORTSBREVILLE

CENTURYCHANTALCHAR BROILCHARLES PABSTCHEF'S CHOICECHICAGO CUTLERYCHICAGO POWER TOOLCITIZENCLAY DESIGNCLEVELANDCOASTERCOBB AMERICACOBRACOBYCOLEMANCOLUMBIACONAIRCONCEPT INTERNATIONAL

DENNCODENONDESADESIGN TECHDESIGN TRENDDEWALTDIAMOND FASCINATIONDIGITAL CONCEPTSDIGITAL INNOVATIONSDIRECTED ELECTRONICSDIRT DEVILDOONEY & BOURKEDORCYDOREL JUVENILE GROUPDR KINCAIDDREMELDUCANEDUNLOP

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ANCHOR HOCKINGANTIGUAAPPLEARCARGUSARTLANDAT&TAUDIOVOXAURORAAVANTIAVENUE COLLECTIONSAVIABABY JOGGERBABYBJORNBACK TO BASICSBAG BOYBALANZZABALDWINBALLY'SBAUME & MERCIERBEAR ARCHERYBELL'OBELL+HOWELLBEMISBERKLEYBERNHARDT

BREVILLEBRIGGS & STRATTONBRIGHTONBRINKMANNBRIOBROTHERBRUNSWICK BOWLINGBRUNTONBUCK KNIVESBULOVABURBERRYBUSHNELLBUTLERBYER OF MAINECALCULATED INDUSTRIESCALDERA SPASCALLAWAYCALPHALONCAMBRIDGE SOUNDWORKSCANONCAPRESSOCAREFREE KITCHENCAROUSELCARROMCARSONCASIO

CONCEPT INTERNATIONALCONNELLYCONSTRUCTION ZONECOOK PROCOOPER COOLERCOSCOCRABTREE & EVELYNCRAFTSMANCRAMERCROCODILE CREEKCROSLEYCROSSCRYSTAL CLEARCUB CADETCUCINAPROCUISINARTCUSTOM ACCESSORIESDAIWADAKOTADALLAS MFGDANBYDATEXXDAVID YURMANDELONGHIDELSEYDELTA

DUNLOPDYSONEAGLEEAGLE CLAWEASTMAN OUTDOORSEDWARD ALDEN LIGHTINGELMA GILEMERILWAREEMERSONENCLUME DESIGNEPICESCALADE SPORTSESCALIESQEUREKAEXCELLED LEATHEREXTRASPORTFARBERWAREFARM FRESHFELKNORFELLOWESFIFTH AVEFIND IT GAMESFINE ART LAMPSFIRST TEXAS

Represented Manufacturers

FISHER-PRICEFITNESS QUESTFOOTJOYFORSYTHFORTESSAFOSSILFRANKLINFRANZ COLLECTIONFREDERIC SAGEFUJIFUNDEXGALILEOGALTGARMINGEGEORGE FOREMANGERBER

HARMON/KARDONHARVARDHATTERASHEALTHRIDERHEALTHY GOURMETHELEN OF TROYHENCKELSHENREDONHEWLETT PACKARDHIDEKIHITACHIHITACHI TOOLSHODGMANHOMEDICSHOMESTYLESHONDAHOOVER

JAY IMPORTSJBLJENSENJEWELRYJJ INTERNATIONALJOHN BOOSJOHN DEEREJOHN HARDYJOHNSONJUKEMASTERJUST HATCHEDJVCJWINKARCHERKASILOFKATE SPADEKATHY IRELAND HOME

LEARNING RESOURCESLEGAL SEA FOODSLENOXLENTEKLGLIFETIME BRANDSLIGHTING ENTERPRISESLIZ CLAIBORNELLADROLOGGERHEADLOGITECHLOGOMARKLOWRANCELUMINARCLYNNS CONCEPTSMABISMADISON INDUSTRIES

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GERBERGERM GUARDIANGIBSONGILMOURGLADIATORGLDGO-PEDGODIVAGOLF GIFTS & GALLERYGPXGRACEGRACOGRAINWAREGREAT AMERICAN BEVERAGEGREAT LAKE DARTSGREAT NECKGREG NORMANGRUNDIGGUESSHAIERHALEXHAMER USAHAMILTON BEACHHAMILTON STUDIOSHAMMARYHAMMOCK SOURCE

HOOVERHORIZON FITNESSHOWARD ELLIOTTHOWARD MILLERHUFFYHUMMINBIRDHUNTER FANHWII-CONCEPTSIGLOOiHOMEiLIVEiLUVIMPERIALIMPERIAL CATIMPORTIKAIMPULSEINFINITYINSTEPIRONMANJ.K. ADAMSJACK GEORGESJACK POSTJAKKS PACIFICJAMZ FITNESSJANSPORT

KATHY IRELAND HOMEKAVENKAWASAKIKELSYUSKENNETH COLEKEURIGKEYS FITNESSKICHLERKIDDEKIDKRAFTKINCAID FURNITUREKITCHENAIDKLUGEKLUTZKONAMIKONUSKOSSKOSTA BODAKROSSKRUPSLaCOSTELACROSSELAGOSLAURA GLASSLAURENLe CREUSET

MADISON INDUSTRIESMAGELLANMAGNA CARTMAKITAMARGARITAVILLEMARY MAYO DESIGNSMAUI JIMMAVERICKMAYFAIR & JACKSONMAYTAGMEGUIARSMELIAMELISSA & DOUGMERRY PRODUCTSMETROMICHELEMICHIGAN INDUSTRIAL TOOLSMICROSOFTMIKASAMILLION DOLLAR BABYMILWAUKEEMINDWAREMINN KOTAMINOLTA

Represented Manufacturers

MIRROMITCHELLMITREMITSUBISHIMIZUNOMOMENTUSMONGOOSEMONT BLANCMOVADOMR COFFEEMUNSINGWEARMyPLACENAMBE'NAUTICANIKENIKKONIKON

PACIFICPACIFIC COASTPANASONICPANDORAPATCH PRODUCTSPAWLAYS ISLANDPEARSONPEDREPEG PEREGOPELLAPENDERGRASSPENDLETONPENTAXPERFORMANCE TOOLPFALTZGRAFFPHILIP REINSCHPHILIPS

RACORRADIO FLYERRALLYRAZORRCAREEBOKREED & BARTONREMINGTONREPLOGLEREVLONRICARDORICHELLRIEDELRIVER CITY CLOCKSRIVERSIDEROADMASTERROLLERBLADE

SHARPSHARPER IMAGESHERMAGSHIMANO AMERICANSHIRALEAHSHOP VACSILVASIMBA TOYSSIRIUSSISCOSKILSkyGOLFSLS AUDIOSMART SOLARSmartSHOPPERSNOWJAMSOFLEX

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NIKONNINTENDONONENORDIC WARENORELCONORITAKENORPRONORTHFACENUWAVEOASIS PLAYSETOCEAN KAYAKODYSSEYOGIOOLD ADIRONDACKOLD DUTCHOLD TOWNOLDE THOMPSONOLISOOLYMPUSOMAHA STEAKSONKYOORE INTERNATIONALOREGON SCIENTIFICORREFORSOTHEROXFORD GARDEN

PHILIPSPICNIC TIMEPINGPIONEERPOLARISPOLLENEXPOLOPORTER CABLEPOULANPOWELLPOWERLINEPRECORPREMIER PET PRODUCTSPREMIUM BAGPREMIUMWEARPRESTOPRO TOURPROCTOR-SILEXPROFORMPULASKIPULSARPUREMCOQ-GARQUIK SHADEQUOIZEL

ROLLERBLADEROLODEXRONCOROWENTAROYALRUMFORD GARDENERRUSH CREEKSAECOSAFETY 1STSAITEKSAKSAKARSALTERSAMSONITESAMSUNGSANSUISARISSCHWINNSCREENLIFESCUBA PROSEASIDE CASUALSEBAGOSEIKOSENSIOSENTRYSEVYLOR

SOFLEXSOLEUSSOMERSET STUDIOSSONNETSONYSORELLESOUTH BENDSPALDINGSPECTRASPECTRUMSPORTLINESTACK-ONSTAMINASTANSONSTANSPORTSTEAMFASTSTEARNSSTEINER SPORTSSTEP2STIGASTONEWALL KITCHENSUNBEAMSUNCASTSUNVIEW IMPORTSSURYA RUGSSWAROVSKI

Represented Manufacturers

SWIMWAYSSWISS ARMYSWISSGEART-FALTAG HEUERTAKAMINETASCOTAYLOR MADETEACTEHAMATELESCOPE CASUALTEXSPORTTHE BARTHE CLOTHES LINETHE HELMAN GROUPTHE SINGING MACHINE

TOURNEAUTRAVELERS CLUBTRAVELPROTREKTROPHY MUSICTROY-BILTTRUDEAUTRUE FITNESSTUMIU.GRAZIAUNCLE MILTONUNIDENUNIFLAMEUNIQUE ARTSVDGVERA BRADLEY

WEDGWOODWEED EATERWEEMS & PLATHWEIDERWEIL by SPRINGWELTONWENWENZELWESLEY ALLENWESLOWEST BENDWEST ENDWHIRLPOOLWHITE DOVEWHITEHALL PRODUCTSWILDWOOD

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THE SINGING MACHINETHE STEPTHERMOSTIGNANELLOTILIATIME AMERICATIMEXTIPPMANNTITANTITLEISTTIVOTIVOLITOASTESSTOASTMASTERTODCOTOMMY BAHAMATOMMY HILFIGERTOP-FLITETOSHIBA

VERA BRADLEYVICTORYVIKINGVILLEROY & BOCHVistaQUESTVITA-MIXVIVITARVORNADOVTECHWAGANWAGNERWAHLWAI LANAWARINGWATERFORDWATERLOOWearEVERWEATHERPROOFWEBER

WILDWOODWILSONWILTON ARMETALEWINE GALAXYWINGARWINSOMEWITTNAUERWOOD TECHNOLOGYWUSTHOFWYNWOODXSCAPE DESIGNSYAMAHAZEVROZOJIRUSHIZOOB