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WE NOW LIVE IN THE NETFLIX ERA

But they still get thisBuyers expect this

But,  when  it  comes  to  content  marketing…

An engaging, tailored and intuitive experience A generic, static and alphabetized experience

ORGANIZATIONS HAVEN’T EVOLVED

Poor Buyer Experience

Cumbersome Processes

Lack of Personalization

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Marketers are under more pressure than ever before.

BUT WE LACK INFRASTRUCTURE

TO CREATE, TAILOR AND CONTROL

CONTENT EXPERIENCES.

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THE STATUS QUO IS BROKEN

STAYING THE COURSE

Limited ability to optimize - sacrificing conversation

and engagement

PAINFUL PROCESSES

NOTSCALABLE

HOMOGENOUS EXPERIENCE

LIMITED CONTENT ROI

Long redesigns, project management

and IT bottlenecks

Difficult to create multiple experiences for

other use cases.

Spending major dollars to send people to the same

experience.

EVOLVE & ADAPT

Gain the control to manage and optimize experiences

for your goals.

BECOMEAGILE

SCALE YOUR CONTENT

CUSTOMIZE EXPERIENCES

GAINCONTROL

Move quickly and avoid cumbersome processes

and bottlenecks.

Leverage content marketing across the entire buyer journey.

Tailor experiences for different use cases, buyers

and audience segments.

WHAT DOES CONTENT LOOK LIKE AT SCALE?

ResourceCenter

Account-BasedMarketing

Campaigns& Microsites

KnowledgeBase

TailoredContent Hub

AccountManagement

Prospecting& ABS

Pipeline Acceleration

UBERFLIP FACILITATES THE CREATION

OF TAILORED CONTENT EXPERIENCES

ACROSS THE ENTIRE BUYER JOURNEY

Starting with marketing and expanding to sales and customer success.

AGGREGATECONTENT

TO CREATE & SCALEEXPERIENCES

THAT FUELTHE BUYER JOURNEY

FOR BETTERCONTROL

Video

Social

Blog

eBooks & Whitepapers

Tailor

Convert

Integrate

Measure

Resource Center

Account-Based Marketing

Campaigns & Microsites

Knowledge Base

Content Hub

Sales Enablement

Awareness

Engagement

Consideration

Decision

Advocacy

HOW UBERFLIP WORKS

LET’S SEE UBERFLIPIN ACTION!

SCALE CONTENT WITH UBERFLIP

More control so you streamline process, be

agile and scale content.

CUSTOMIZATION OPTIMIZATION INFRASTRUCTURE

Tailor experiences for buyers, audience segments and other

use cases.

Optimize every experience to align with your goals and hit

your targets.

CASE STUDIES

OPTIMIZED RESOURCE CENTER AND INCREASEDCONVERSIONSBY 46%

Justin Gonzalez,Senior Marketing Manager@ DoubleDutch

CREATED AN INTEGRATED EXPERIENCE USING UBERFLIP API + STANDALONE SOLUTION

Eyo Sama,Consultant - Solution Architecture@ Cirque du Soleil

7 EXPERIENCES LIVE. GENERATED 7000+ NET NEW LEADS WITH HOLIDAY CAMPAIGN

Olivia Wang,Marketing Communication Manager@ Microsoft

7000+ LEADS!

Dayna Rothman, VP of Marketing@ EverString

CREATES AND SENDS HIGHLY TARGETED STREAMS OF CONTENT FOR TARGET ACCOUNTS USING UBERFLIP + SHOUT

Jim D’Arcangelo,VP of Marketing @ Booker

TRIPLED INBOUND LEAD VOLUME WHILE DECREASING CPL BY 71%

INCREASED MRR ATTRIBUTED TO CONTENT BY 56%

Tom Snow,Analyst Relations Specialist @ Dyn

INCREASED LEAD

CONVERSION BY

250% COMPARED

TO TRADITIONAL

LANDING PAGE

INCREASED LEAD

CONVERSION BY

250% COMPARED

TO TRADITIONAL

LANDING PAGE

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METRICS

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BUILD vs. BUY

VP Marketing

Graphic Designer

Demand Gen

Developer

Marketing Mary

BUILD VS. BUY: TRADITIONAL OPTIONS DON’T SET YOU UP FOR SUCCESS

Built In House Outsource to Agency

BUILDTime to Launch 1 to 2 months 3 to 6 months

Outcome Tailored experience that you can control, manage and optimize. Scalable across the buyer journey.

Static, one dimensional experience that is difficult to manage and not scalable.

Infrastructure Yes No

Resources Content Marketer, Demand GenContent Marketer, Demand Gen, Design, Front-

end Dev, Back-end Dev, Project Manager

Personalization Yes No

Insights Yes Limited

Sales Enablement Yes No

Optimization Yes Limited

Ongoing Support & Updates Yes Depends

Uberflip   sets  marketers  up  with  the  infrastructure  they  need  to  control,   personalize  and  scale  content  experiences   for  countless   use  cases.

About Uberflip

Based in Toronto, Canada

20+ Integrations

62 Employees

INVESTORS

Year founded: 2012

Jay BaerConvince &

Convert,NYT Best-Seller

Ann HandleyChief Content Officer

MarketingProfs

Don ListwinCisco,

Openwave

Gokul RajaramSquare,

Facebook, Google

Seth LiebermanSnapApp

Jonathan ListerVP Sales,Marketing

Solutions, LinkedIn

1300+ Customers

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Questions?

Learn MoreAbout How Uberflip Works!