DISTRIBUTION & DIRECT MAILING

10, 000 copies of Export to Africa (Directory) are courier / mailed

to senior Government Officials & top buyers to over 18 countries

in Africa.

Major countries include: Kenya, Tanzania, Ethiopia, Sudan,

Uganda, Mozambique, Egypt, Zambia, Gabon, Morocco, Tunis

and Djibouti. Our free mailing list includes 6400 selected compa-

nies from 20 different categories of products and services.

40, 000 copies of Export to Africa (Directory) are distributed to

trade visitors at major international trade fairs in African annual-

ly. A trade fairs is just the right place to find maximum number of

serious buyers / partner at one place and time. We distribute live

Export to Africa (Directory) at an average of 15 exhibitions per year

in Africa. Kindly see the list of exhibitions in the current year or

check our website:

www.inexpo.ae / www.africantradefairs.comFive fundamental changes are at work:

More democratic and accountable governments;

More sensible economic policies;

The end of the debt crisis & changing relationships with

donors;

The spread of new technologies; and

The emergence of a new generation of policymakers,

activists, & business leaders.

BRIEF OVERVIEW

Our mission is to connect you with the markets of the future “AFRICA”. We will always strive to bring you the positive side of Africa. Established in 2003, Innovation Group is an independent company with offices in eight countries such as, UAE, Sudan,

Kenya, Uganda, Tanzania, Ethiopia, Ghana & UK. We feel proud about the vital role we have played in increasing trade relations between Africa and the world. According to our past 15 years vast experience, market survey and over 4,800 clients, we have witnes-

sed the emergence of Africa as one of the fastest growing markets in

the World.

WHY TO ADVERTISE?

Export to Africa (Directory) is essentially produced for inter-

national exporters, manufacturers, traders and merchants

looking to establish contacts with their business counterparts in

African region. As per our past experience, we have noticed a

huge demand of foreign products in the vast African markets.

Export to Africa (Directory) brings the whole Africa with in your reach. It is an export-oriented International product guide prepared especially for distribution at major International Trade Exhibiotions in Africa & Gulf. Export to Africa is a perfect advertising plateform for the

international companies to target and explore directly the vast and needy

markets of Africa.It is best possible marketing tool for foreign companies to

generate new enquiries without physical presence.

WHY AFRICA IS YOUR TARGET MARKET?

CHANGING AFRICA

Better governance, investments by Eastern countries, the end of

wars, and the resolution of the debt crisis have all resulted in

significant progress in supporting businesses and the resulting

maturation of the business climate.

IS THE FASTEST

GROWING CONTINENT

IN THE WORLD

AFRICA

DISTRIBUTION IN TRADE FAIRS

Trade Fairs are the most effective face to face marketing tool,

with our access to 15 events per year , we are uniquely

positioned to reach the maximum number of buyers and import-

ers. African Business Guide distribution is always accompanied

with intense media coverage like press conferences, press

releases, direct mail campaigns and other promotional activi-

ties.

Similarly, it will be a valuable and handy resource as well as

avenue for Businessmen, investors, traders, importers & export-

ers to learn about the extensive and mutually beneficial

business opportunities and cooperation in Africa.

FREE DATABASE OF BUYERS / IMPORTERS

Advertisers get a free list related companies in Africa. Before

the advertisement appears and the responses come in, adver-

tisers can contact African companies from our comprehensive

database.

WEB PRESENCE & MARKETING

Advertisers will gain a free membership of the publication’s B2B

web site where they will get an exposure to thousands of African

traders surfing the site for international products and other

business opportunities. Every advertiser will have an entry into

the supplier’s database and a link to his website.

ADDED SERVICES PROVIDED

We arrange meetings with the Chambers Of Commerce

exclusively.

Setup and arrange appointments with the investors and

business persons.

Help you to develop contacts with buyers / importers.

Promote and enhance your company’s image in the market.

Provide the best platform to explore possibilities in business

setup and investment.

WHY COMPANIES ADVERTISE IN AFRICA

67% establishing new contacts

58% baking up business relations with the permanent

business partners

54% launching new products and services

51% overall company promotion

31% information on the market

78% ADVERTISER evaluated favorably the present role of the event

89% have the right to make decisions and sign the contracts

WHO SHOULD ADVERTISE?

“EXPORT TO AFRICA (Directory)” provides an excellent opportu-

nity to any commercial organization that wishes to expand its

market to the giant and needy unexplored market of Africa. Such

organizations could be as follows.

• Manufactures

• Exporters

• Traders

• Distributors

• Agents & Wholesalers

• Builders & Contractors

• Industrial project consultants

DISTRIBUTION PLAN OF

EXPORT TO AFRICA (Directory)

We strongly believe that need for foreign companies to reach the

unexplored African markets is growing day by day. The African

economy has been escalating regularly now and we foresee a

tremendous potential and demand for all sectors since most of

the East & West African buyers imports everything and Interna-

tional products are well in demand. With the present favorable

political climate and the multiparty democracy raging through

the continent, Africa, no doubt, has become an attractive place

for investors around the world.

Export to Africa (Directory) will be a strong medium to boost

the bilateral trade relations between Africa, individuals and

countries that are interested in investing in Africa.

BENEFITS OF ADVERTISING

Finding the right customers in the African market can be a

time-consuming process. Being such a large continent, with as

many as 53 countries, marketing one's products and services in

African markets is indeed a challenging task.

However, for a successful marketing effort, it is imperative to

identify and associate with reliable and efficient business

partners in key African countries. There are a number of ways to

go about identifying potential trade partners.

Reach in the most promising & potential export markets in

Africa.

Reaching to 18 countries in Africa.

Easy access for African companies and prospective buyers /

clients / partners in very simple, effective & economical way.

A fast way to find serious buyers / partners

"Free" Distribution at Trade Fairs in African countries

Convey a professional & consistent profile of your company

& showcase your products & Services.

Meet spontaneous and interested customers across the

African continent.

Overall company promotion and brand enhancement &

Avail special offers to market, exhibit and advertise through

trade fairs and campaigns.

Develop contacts directly with the trading companies,

buyers / importers.

Appoint your distributors in different countries of AFRICA.

Meet your potential buyers in the right kind of atmosphere.

Demonstrate the capability & superiority of your products

to the actual traders.

Evaluate & gather business information on various

AFRICAN countries.

• Airlines

• Hotels

• Importters

• Furnished apartments,

• Tourism & Cargo companies

• Free Zones,

• Financial & Investment companies.

$bn

300

270

240

210

240

210

180

150

120

90

60

30

0Angola South Africa Algeria Tunisia Libya Kenya

List of African countries by GDP per capita Real GDP Growth per Annum

Ghana

Uganda

Kenya

Djibouti

Senegal

Libya

Mauritius

Tunisia

Algeria

Morocco

Cameroon

S. A.

Angola

- 5.70%

- 5.20%

- 5.00%

- 4.60%

- 4.20%

- 4.20%

- 4.00%

- 3.70%

- 3.30%

- 3.20%

- 3.00%

- 2.80%

- 1.60%

2011 2012 2013 2014 2015 2016

In the middle of the 2009 global economic recession, Africa was the only region that grew positively,

at about 2%. The continent’s growth has

ard trajectory.

Africa is becoming an increasingly attractive hub for foreign investors in light of various economic, political

and social reforms that are sweeping through

the continent, resulting in a much improved

business

envi-

conducive for foreign

direct

investment.

Apart from that, there is widespread development of critical

social and physical

infrastructure,

and

there

is an incre-asing pool

of

well-educated,

English-speaking, enterpr-

workers in most countries across the continent.

AFRICAN ECONOMIES EASILY RANK AMONGTHE MOST RESILIENT IN THE WORLD

THE RIGHT CONDITIONS FOR A SUCCESSFULADVERTISING DECISION

OVER 70 COUNTRIES ADVERTISE INEXPORT TO AFRICA (Directory) (SINCE 2003)

33% African market is huge & has not been explore

for business opportunities.

67% African companies presents unlimited opportunities

for foreign companies.

been on an upw-

ronment

ising

ALGERIA

AUSTRALIA

AUSTRIA

BAHRAIN

BANGLADESH

BELGIUM

BRAZIL

BULGARIA

CANADA

CHILE

CHINA

CYPRUS

CROATIA

DENMARK

DJIBOUTI

EGYPT

ETHIOPIA

FRANCE

GERMANY

HOLAND

HONGKONG

INDIA

GREECE

INDONESIA

IRAN

IRELAND

ITALY

JAPAN

JORDAN

KENYA

KOREA (N)

KOREA (S)

KUWAIT

LEBANON

LITHUANIA

LUXEMBURG

MALAYSIA

MALTA

MAURITIUS

MONGOLIA

NETHERLANDS

NIGERIA

OMAN

PAKISTAN

POLAND

QATAR

ROMANIA

RUSSIA

SAUDI ARABIA

SENEGAL

SINGAPORE

SOUTH AFRICA

SPAIN

SRI LANKA

SUDAN

SWITZERLAND

SYRIA

TAIWAN

TANZANIA

THAILAND

TUNISIA

UAE

UGANDA

UNITED KINGDOM

UKRAINE

USA

VIETNAM

YEMEN

ZIMBABWE

TURKEY

1 Continent : AFRICA - 775 MILLION Consumers

1:

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Distribution of Export to Africa (Directory) in all over Africa

ADVERTISERS FROM MIDDLE EASTADVERTISERS FROM ASIA

ADVERTISERS FROM EUROPE

( 2003 - 2017 )

SRILANKA

90%

45%

CHINA

RUSSIA

INDIA

PAKISTAN

BANGLADESH

12%

15%

35%

22%

10

200

300

400

500

600

700

800

EGYPT

UAE

TURKEY

SAUDI ARABIA

QATAR

OMAN

LEBANON

KUWAIT

IRAN

BAHRAIN

10 20 30 40 50 60 70 80

AUSTRIA

BELGIUM

FRANCE

GERMANY

GREECE

UK

NETHERLANDS

POLAND

SPAIN

ITALY

ADVERTISERS STATISTICS

15%

SUDAN

25%

TANZANIA

78%

EGYPT

48%

MOROCCO

100%

SOUTH AFRICA

35%

ETHIOPIA

55%

KENYA

17%

UGANDA

ADVERTISERS FROM AFRICA

ADVERTISERS FROM FAR EAST40%

CHINA

18%

HONG KONG

8%

JAPAN

23%

MALAYSIA

7%

KOREA

20%

SINGAPORE

24%

THAILAND

16%

TAIWAN

2000 to 2015

World Bank’s 2015

2005 to 2016

GDP in 2015, roughly

Compounded annual real GDP growth, 2000 - 2016*

52 million in 2015

8%

2010 5%

OIL

10%GOLD

40%

CHROMIUM

84%PLATINUM

88%

FOUR COUNTRIES BY THE NUMBERS

2016 Population in Millions

Average Annual Population Growth 2003 - 2016

2016 Gross National Income Captial

ALGERIA

40KENYA

46SOUTH AFRICA 53

NIGERIA178 NIGERIA178

ALGERIA

1.5%KENYA

2.6%SOUTH AFRICA 1.2%

NIGERIA178 NIGERIA2.4%

ALGERIA

$4,420KENYA

$760SOUTH AFRICA $5760

NIGERIA178 NIGERIA$1190

2001

35%

2016

43%

Percentage of African Household with discretionary Spending Power

20

1432.2

5.33.8

3.3

5.4

13.4

PERCENTAGE BY REGIONGLOBAL IMPORTER’S

JAPAN OTHERASIAPACIFIC

EC

NARF

GERMANY

UKOTHEREUROPE

NITALACI RE

MA

AFRICA

EAST AFRICA TRADEWITH FOREIGN COUNTRIES

INCREASE BY 43.5%

BEAUTY & FASHION 19%

AUTO PARTS 22%

ELECTRICAL & LIGHTS 16%

BUILDING & CON 28%

BEAUTY & FASHION

ELECTRICALELECTICAL & LIGHTING

DEMAND OF FOLLOWING MAJOR SECTORS IN AFRICA

Automotives Auto Spare Parts & Accessories (New & Used)

Car Care Products Tyres Bearings

Oils, Lubricants Aviation & Transportation Equipments Greases

Auto Paints & Auto Glass etc.

AUTO & PARTS

Food & Catering Equipments and Machinery Beverages, Agricultural & Dairy Products Packaging Machinery, Food Labeling Machines Kitchen & Home Appliances, Woven Sacks, Plastic Bags

Flexible Packaging, Corrugated Packaging Fast Foods, Hotel Products, Fresh Frozen & Canned Foods

AGRI & FOOD

Building & Construction Materials Aluminium & Steel, Blinds

Glass, Door & Window Ceramics, Marble, Tiles, Granite Electrical & Lighting products Cables, Wires, Fasteners, Carpets Heating, Generators

PVC, HDPE Pipes Sanitary Ware & Bathroom Fittings

BUILDING & CONSTRUCTION

Raw Material, Branded & Used Machinery etc.

Fashion, Textiles and Supporting Industries such as Garments Fabrics, Men & Women wears, Children Readymade Garments

Leather & Leather Products

Perfumery, Cosmetics, Bags, Watches, Imitation Jewelry Branded and Non-Branded Fashion Products

ELECTRICALELECTICAL & LIGHTING

Lighting-Lamps, Accessories & Controls

Air Filtration & Quality Sensors Alarm & Central Control Systems

Cable Management Systems, Connectors & Sockets

Indicators & Insulating Materials Electrical Instrumentation, Test & Distribution

Pressure Sensors

Industrial & Power Automation Motor Control Center

BEAUTY & FASHION

AGRICULTURAL FOOD,DRINK, PRINT & PACKAGING

TEXTILES, BEAUTY,COSMETICS, PERFUMES &LEATHER PRODUCTS

AUTOMOBILE PARTS &GARAGE EQUIPMENTS

ELECTRICAL MOTOR CABLE &GENERATOR TECHNOLOGIES

BUILDING CONSTRUCTION,SANITARY, HARDWARE,TOOLS & TILES

FOOD & PACK 32%

www.africantradefairs.com

OCT 2003 APRIL 2004 FEB 2006

SEP 2011JAN 2011

FEB 2008OCT 2007JUNE 2007

NOV 2006

OCT 2008

JAN 2016

JUNE 2013FEB 2012FEB 2010

JAN 2017MAR 2015JUNE 2014

FEB 2009

SEP 2017

JULY 2006

ISSUE - 1 ISSUE - 3 ISSUE - 9

ISSUE - 23ISSUE - 22

ISSUE - 15ISSUE - 14 ISSUE - 13

ISSUE - 11

ISSUE - 17

ISSUE - 32

ISSUE - 25ISSUE - 24ISSUE - 20

ISSUE - 33ISSUE - 31ISSUE - 27

ISSUE - 18

ISSUE - 34

ISSUE - 10

EXPORT TO AFRICA (Directory) JOURNEY FROM 2003 TO 2017

31st