Why these ads?
description
Transcript of Why these ads?
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Why these ads?Ads related to Google PPC
Google Ad Copy That Converts | Part Onewww.Google-PPC-Ads.com/Get-Conversions
Learn How To Write Ads That Get Noticed With These Five Simple Tips!
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Margie SchneiderVice President
Ten Golden Rules
- Internet Marketing Consultancy
Experience- Involved with interactive medium
since 1994
- Strategy for developing, designing and delivering websites
- Online advertising, SEO, PPC mgmt, Social Media Strategy
www.TenGoldenRules.com
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Stuart SmithStrategic Director
Ten Golden Rules
- Internet Marketing Consultancy
Experience- Involved with Online Marketing since
2000- Owned and operated top ecommerce site
for motorcycle parts, accessories, and apparel.
- Online advertising, PPC, SEO, Social Media
- Give me a little time, and there’s nothing I cannot do with a computer…www.TenGoldenRules.com
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Why these ads?Ads related to Google PPC
Google Ad Copy That Converts | Part Onewww.Google-PPC-Ads.com/Get-Conversions
Learn How To Write Ads That Get Noticed With These Five Simple Tips!
![Page 9: Why these ads?](https://reader036.fdocuments.in/reader036/viewer/2022070403/56813a41550346895da22c76/html5/thumbnails/9.jpg)
PPC Full Cycle – the Key Is Testing
Keywords
Ads
Landing Pages
Conversion
Testing!
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Campaigns…
• Use available tools to research keywords
• Do competitive research
• Plan your budget and bidding strategy
• Plan mix of media (Google, Yahoo/MSN, etc)
• Target: geographically, by keywords, with message, etc
• Jump in and start testing – it’s a real time, trial and error process
• Track, report, analyze, refine . . .
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Where would you click?
Highlighted text Price
Discounts
Highly relevant organic results
Google Offers
Site Extensions
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1. Relevant/Targeted Messaging
2. Use Available Real Estate Wisely
3. Dynamic Keyword Insertion
4. Display URL
5. Symbols & Numbers
Text Ads That Convert – Five Tips
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Tip # 1: Relevant/Targeted Messaging
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Tip # 2: Use Available Real Estate Wisely Character limits:Title = 25Line 1 = 35Line 2 = 35URL = 35
85% used!
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Tip # 3: Dynamic Keyword Insertion to Match Ad Display to Searched Phrase
Dynamic Keyword Insertion:
The searched phrase will appear as title and will be bold
If search phrase is too long, “default” phrase is displayed
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Tip # 3: Dynamic Keyword Insertion to Match Ad Display to Searched Phrase
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Tip # 4: Use a Display URL
Character limits:Title = 25URL = 35Line 1 = 35Line 2 = 35
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Tip # 4: Use a Display URL
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Tip # 5: Include symbols and numbers
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Tip # 5: Include symbols and numbers
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Dynamic keyword insertion!
Using available real estate wisely!
Time to Start Testing!
Display URL used!
Includes symbols & numbers!
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OK – I’ve got creative ready to test, and a bidding strategy in place . . .
Now what?
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Landing Pages – It’s About Conversions
What is a landing page?
Homepage?
Interior page?
Custom page?
The answer is Yes! (But, it really depends…)
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Landing Pages – It’s About Conversions
Landing Page Success – a Word About Google
– Google reports 50-80% bounce rates for landing pages typical
– Landing page relevancy to keyword and ads = Google Quality Score
• Google Quality Score now determines your maximum CPC, impressions and position
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So, What Works?
• Focus the visitor - create a funnel
• Add a UVP (have an incentive for call to action and conversion action to track)
• Testimonials speak volumes
• Offer more content upon conversion (give preview)
• A picture is worth 1000 words, but text is important
• Fulfill the promise in the ad copy
• Relevant content on landing page equals higher quality score and more impressions/lower cost
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Landing Pages – It’s About Conversions
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Homepage as landing page
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Landing Pages – It’s About Conversions
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custom page as landing page
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Landing Pages – It’s About Conversions
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Interior page as landing page
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Testing – It Never Stops
Determine Key Metrics and Test
• Analyze keywords performance (CTR and CPC)
• Test variations of creative – tweak copy, offers, etc
• Test variations of landing page elements – images, CTAs, placement, etc
• Optimize for # of conversions and cost per conversion
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Why these ads?Ads related to Google PPC
Google Ad Copy That Converts | Part Onewww.Google-PPC-Ads.com/Get-Conversions
Now Go Write Some Great Ad Copy – Track & Test – Good Luck!