Why the Reports of SEO's Death are Greatly Exaggerated
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Transcript of Why the Reports of SEO's Death are Greatly Exaggerated
![Page 1: Why the Reports of SEO's Death are Greatly Exaggerated](https://reader038.fdocuments.in/reader038/viewer/2022110118/554be355b4c90556328b48bc/html5/thumbnails/1.jpg)
Brendan JacksonSEO Manager, iProspect Ireland
bit.ly/SEOstillAlive
Why the reports of SEO’s death are greatly exaggerated.
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![Page 3: Why the Reports of SEO's Death are Greatly Exaggerated](https://reader038.fdocuments.in/reader038/viewer/2022110118/554be355b4c90556328b48bc/html5/thumbnails/3.jpg)
So, why do we still have an SEO department?
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Year-on-year results
53% monthly traffic
increase
808% return on
investment
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Year-on-year results
98% monthly traffic
increase
366% return on
investment
![Page 6: Why the Reports of SEO's Death are Greatly Exaggerated](https://reader038.fdocuments.in/reader038/viewer/2022110118/554be355b4c90556328b48bc/html5/thumbnails/6.jpg)
Things anyone can do to improve SEO
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Things anyone can do to improve SEO
On-page conten
t
Title tagsMeta descriptions
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On-page content
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Header tags
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Google Keyword Planner
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Guidelines for on-page content
Make it unique
Use keywordsthroughout the page
Do keyword research
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Title tags
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Title tags
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Guidelines for title tags
Under 55 chara
cters
Include keywordsand brand name
Unique on all pages
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Meta descriptions
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Meta descriptions
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MozBar
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MozBar
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Guidelines for meta descriptions
Under 155 char
acters
Include keywordsand call to action
Unique on all pages
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One more free tool to pull everything together.
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Google Webmaster Tools
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5 key takeaways to remember.
Do keyword res
earch
Keywords on-pa
ge
Unique titles
Unique descrip
tions
Webmaster Tool
s
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Image creditshttps://flic.kr/p/9zmAPphttps://flic.kr/p/aq3ojVhttps://flic.kr/p/cJJJf7https://flic.kr/p/kEL1hihttps://flic.kr/p/cnDLNw