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Why The Mather Company?

Why The Mather Company?The real estate market is changingGone are the days of placing a for sale sign in the yard and waiting for it to sellAdvances with technology have paved way for new and effective marketing techniquesWe utilize both traditional and technological techniques

Traditional TechniquesThough technology has changed the way we market homes, we still implement traditional strategies:For sale sign in yardFlyersNewspaper adsOpen houses to the publicAdvertising on MLSInforming other agents

Technological TechniquesWith advances in technology, new and creative forms of marketing are always coming upWe stay up to date with the latest advances and find ways to incorporate them into our marketingSeveral of our unique marketing ideas are:Mather PhotographyMather VideoMather OnlineMather Communication

Mather PhotographyIn 2009 the National Association of Realtors reported that 90% of buyers begin searching for homes onlineThat means most potential buyers will see a home for the first time via the pictures onlineFirst impressions are important to usThats why we have a professional photographer to take pictures of our listings

Agent Photos vs. Professional PhotosThe following are pictures taken by a real estate agent compared to pictures taken by our professional photographerWhich do you think are the more impressive looking pictures?

Agent Photos vs. Professional Photos

Picture taken by Real Estate Agent

Agent Photos vs. Professional Photos

Picture taken by Professional Photographer

Agent Photos vs. Professional Photos

Picture taken by Real Estate Agent

Agent Photos vs. Professional Photos

Picture taken by Professional Photographer

Agent Photos vs. Professional Photos

Picture taken by Real Estate Agent

Agent Photos vs. Professional Photos

Picture taken by Professional Photographer

Agent Photos vs. Professional Photos

Picture taken by Real Estate Agent

Agent Photos vs. Professional Photos

Picture taken by Professional Photographer

Mather VideoThrough a combination of the professional photographs, video and inspirational music, we produce a walk through video of our listingsThese videos are made available online as well as on CD which are available for buyers to pick up while previewing your homeThis allows a buyer to revisit your home multiple times, and helps your home stand out from all the other homes the buyer has seen

Mather OnlineWe take full advantage of the fact that most buyers research the real estate market onlineOur listings are featured on our website, but our sellers will also find their homes advertised on hundreds of other sites, including popular ones like:Zillow, Trulia, Yahoo, AOL, Craigslist, Realtor, etcOur listings are also featured on all the popular forms of social media:

and more

Mather CommunicationWe know sellers do not want to be left in the darkMather Communication is our promise to our sellers that we will keep them regularly updatedWe can provide statistics showing how much a listing has been viewed online or on the MLSWe will inform the seller of any inquiries we receive about the propertyWe will follow up with agents after showings to get feedback from them and their clientsWe promise to let you know the good, the bad and the uglyCommunication is not just a convenience, but a crucial component in the success of selling a listing

Why The Mather Company?The way real estate can be marketed is constantly changingThough we still implement many of the traditional strategies, we recognize that with the constant advancement of technology there are new marketing strategies that can, and should, be incorporatedWe are dedicated to keeping a pulse on these advancements and finding ways we can utilize them to sell real estate quickly and effectively