Why the Data-Driven CMO is Winning

#B2BSummit

April 29-30, 2015 | AT&T Park, San Francisco, CA

Heather Zynczak Chief Marketing Officer, Domo

@hzynczak

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Start by Leveraging Your Best Data

“Opinion against opinion,

seniority wins. Opinion

against data, data wins.

Data against data, the

best data wins.”

Nick Fell, CMO SAB Miller (Domo Client)

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I Am a Data Driven CMO

Create a culture for

data driven

marketing and

decision making for

superior results

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Data Enables Creative Freedom

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Leveraging Data

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Manage The Business

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Focus on ROI and Optimize Spend

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Increase Process Efficiencies

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Develop a Data Driven Culture

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Plan and Execute Individual Initiatives

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Broadcast Wins

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Data Driven Decisions Determine Destiny

Manage entire business

Focus on ROI

Optimize Spend

Increase Process Efficiencies

Develop a Data Driven Culture

Plan and Execute Initiatives

Broadcast Wins

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Thank you