Why online pureplays are getting into pop-ups

POP-UP

Doing a pop-up shop involves taking over an empty store for a short time, then showcasing and selling your

products in the physical world.

Along with the growth of eCommerce, we are seeing more and more online pureplays doing pop-up shops.

Why is this so? P O P - U P S N E A K E R S

Pop-ups allow you to test the waters of selling in a physical retail space.

It's a low cost option that has the potential to create a buzz around your product.

Engaging customers in this way can create more brand awareness than traditional advertising.

And more revenue too!

Pop-ups allow you take advantage of seasonal trends.

The limited time frame can create a sense of urgency and exclusivity.

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Let's look at five pop-up stars and see what makes them shine

Etsy FARMHOUSEDIRECT

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bellabox

Online marketplace Etsy became popular by bringing the local craft market onto the global stage.

Etsy's pop-up shops feature selected sellers, allowing customers to see and feel products before buying them online.

Etsy

Farmhouse Direct has taken the local farmers’ market into the online space, offering everyone the opportunity to get fresh produce at a time that suits them.

Despite being online, many maintain traditional face-to-face contact with their customers and producers at physical farmers’ markets and festivals with pop-ups.

Farmhouse Direct

Partnering with US luxury department store Nordstrom, online eyewear provider, Warby Parker, can now direct customers to try sample frames before buying online or in-store.

They attract customers by featuring a range of frames exclusive to the in-store experience.

Warby Parker

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W A R B Y P A R K E R

Online retailer The Iconic already has a strong online browsing and delivery service, using pop-ups for special sales promotions.

By offering large discounts on excess stock, they help to create a buzz around the site while maintaining their core offering.

The Iconic

THE ICONIC POP-UP

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Online cosmetics retailer bellabox has partnered with the shopping centres Westfield, allowing customers to pick up their first sample box in person.

They encouraged people to sign up by allowing them to ‘pick and mix’ their first selection from a range of brands.

bellabox

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Pop-ups come in all shapes and sizes. They offer online pureplays the bricks

and mortar experience without all of the overheads.

POP UP SHOP

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People who aren't shopping online yet may have never heard of your store. The pop-up experience could delight

your existing customers and bring you new ones.

POP UP SHOP

POPUP

Expanding overseas?

Call StarTrack today on 13 2345

A business of Australia Post

Thinking about taking your online store to the next level?

Call StarTrack today on 13 2345

A business of Australia Post