Why Strategic Imaging
Transcript of Why Strategic Imaging
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Online PitchbookStrategic Imaging
Approximate time: 5 minutes
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Jim McClatchey, General Manager Steve Schneider, Sales & Marketing
How we got here (brief version) Core beliefs
How much do you currently utilize direct mail?
What level of variable do you feel you currently use?
Introductions
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Segment market based on analytics Relevancy of message to recipient Talk to individuals in bulk Better timing Flexibility and efficiency
How well do you market variable data to your clients?
Why Variable – The big picture
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Why Variable – The numbersStatic Variable
Response Rate* 1-5% 6-17% Cost per piece** $0.30 $0.42Cost per lead*** $30 $7ROI $47k $258k
*United States Postal Service
**9x6 Postcard sample used with STD USPS @
***10,000 leads, $500/response, STD USPS @0.25, lowest response
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More work = more money
Better results = repeat business
Better protection from competition
Why YOU
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Difference in focus & methods Partnership to improve effectiveness Real-time project information
Capabilities difference Exceptional variable abilities Every-piece mail tracking Press-quality full-color envelopes Mail matching Low & hi-res variable color Post-It notes
Why Strategic Imaging
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Let us help concept a new project Provide an estimate request Schedule an in-person visit Visit our production facilities Give us an order!
How do we get started
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