Why Social Media is Critical for Your Business

times have changed

old marketing tactics

new marketing tactics

So what’ssocial media?

“THE TERM MOST OFTEN REFERS TO ACTIVITIES THAT INTEGRATE TECHNOLOGY, TELECOMMUNICATIONS, SOCIAL COMMUNICATION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEO AND AUDIO.”

Wikipedia.com

But, their customer service

sucks!

Yeah, this product really

works!

I got great results!

Totally.

aka: people having conversations online

Share and Enjoy:

It’s also an UMBRELLA term for;Social bookmarking, networking & news

And it’s activated by...

• Wikis

• Blogs

• Forums

• Video Sharing Sites

• Photo Sharing Sites

• Social Networks

• Review Sites

• Online Chat

• Podcasts

• Virtual Worlds

• RSS

Which makes it...

Open Inclusive

Transparent

CollaborativeEmpowering

Reciprocal

Authentic

Consumer-Driven

Dynamic

Vigorous

Lively

Sincere

and NOT...

CLOSED EXCLUSIVECONTROLLEDMESSAGE-DRIVENGET RICH QUICK

Great but, why should I care?

It’s an opportunity tounderstand, engage & deliver

Resulting in more relevant, better developed products or services supported by a foundation of solid customer relationships

Plus, It’s Growing!

20,000,000 Professionals

Over 100,000,000 Users

4,000,000 Users

Over 100,000,000 Videos

Okay, then what’sSocial Media Marketing?

Social Media Marketing combines the goals of traditional marketing with social media’s virtually unlimited consumer touch points through constant engagement & participation

2 Main Objectives

Spread ideas...

Increase visibility...

Then what’s my strategy?

First, listen

Then, participate

But, how?

Build: a Community to host a Discussion

Create: “expert” Content

Participate: be Available to give advice and support

Meet in the Middle: Converse in their realm

Social Media Marketing

Best Practices

Consistency

Participation

Transparency

CISCO 12 Corporate Blogs

COMCAST Micro Blogging Customer Support

ADOBE Bookmarking Tutorials

APPLE Faceboook Group for Students

ACURA Desktop Widgets for Traffic

ALLTOP YouTube for How-To Videos

Thank You!Converse with Me

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Barbragago.comBarbraGago@Gmail@BarbraGago