Why social media?
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Why Social Media? July 2012
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Transcript of Why social media?
Why Social Media?
July 2012
Why Social Media?
If adver8sing is a firework, then social media is a bonfire.
Why Social Media?
Fireworks grab aDen8on. Good ones make you “ooh and ahh”. They can be seen from far away. They burn brightly but die quickly.
Building a bonfire takes longer. It might even burn out. But once its up and roaring it aDracts people. At first a few. Then a few more. Then many people come, interact and share. More friends, more wood, bigger fire, more friends… A small start turns into something preDy amazing.
Why Social Media?
The world today is becoming more and more dependent on the Web. Research suggests a growing majority make important decisions aRer having researched them first online. Research also indicates people depend on other people’s experiences to make decisions about products and services.
With the advent of Facebook, TwiDer, YouTube and other social media proper8es informa8on moves quickly. Therefore, social media has become, and is becoming even more of, an important medium for brands.
Today, informa<on travels the world faster
Why Social Media?
Reasons why social media has become a crucial necessity for most businesses 1. Visibility. The more popularity and visibility of a brand online the more opportunity for transac8ons.
-‐ The more authen8c and credible these transac8ons are the beDer -‐ Transac8ons may be monetary and/or rela8onal
2. Search Enhancement. When a user searches for informa8on online its important he/she gets to you quickly. -‐ Search is bigger than Google today -‐ Search is extended to TwiDer, Facebook, Pinterest, YouTube, LinkedIn, and other social networks. What we call the Social Search -‐ People are looking for more than just business web pages. They want real and honest opinions -‐ People want humanized informa8on not just a company brochure -‐ Google and Bing have confirmed that links and content shared through the likes of TwiDer and Facebook have a direct impact on search
engine rankings for brand Web sites
3. Customer Service. One-‐way communica8on strategies are dead. -‐ People want to communicate about, and contribute to, the growth or demise of a product or service -‐ The customer wants to be part of the developing process and wants to be heard whether posi8ve or nega8ve -‐ Social Media is used extensively for customer service today
4.It’s a real-‐8me world. With social media you can get your message to the appropriate or probable user instantly.
-‐ Today major brands like Dell, Coke, Subway, Ford etc. use social media to generate awareness in a frac8on of a second -‐ This awareness is also conversable and can go viral
Why Social Media?
Social media can make or break a brand
Whether you are there or not, customers will s8ll talk about you! What part of the message do you want to be conversant in?
• No if’s and but’s. Social media isn’t going away and is important • Realize its not a quick game. Remember the bonfire analogy. Kindle it over 8me and roars • People must understand that social media requires investment to build community, interes8ng content, and
conversa8onal engagement
Consider the Cost of Inac<on (COI)
The cost of the “wait and see” approach is always going to be higher than opening up collec8ve minds and jumping in to the opportunity that is social media.
A well-‐constructed Social Media strategy can deliver trust & engagement with metrics such as: • Iden8fying who’s (demographics and loca8on) saying
what (opinion and sen8ment) and where (forums, blogs, TwiDer, Facebook etc.
• Iden8fying category influencers and brand advocates
• Iden8fying real 8me insights for your brand and compe8tors
