Why should marketers learn code and why should software developers understand marketing?

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Hello. I’m Sevnur Malik. 2 Mart 14 Pazar

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My presentation at DevFest Women İstanbul March 2, Bahcesehir University. ''Why should marketers learn code and why should software developers understand marketing? ''

Transcript of Why should marketers learn code and why should software developers understand marketing?

Page 1: Why should marketers learn code and why should software developers understand marketing?

Hello.

I’m Sevnur Malik.

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A Marketing Woman. pazarz.com

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Foodie.

Learning Code.

<a href="caycek.com">caycek.com</a>

<a href="yesinler.net">yesinler.net</a>

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My Story.

Why Should Marketers Learn Coding?

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Why should software developers understand marketing?

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And.. Why should software developers understand marketing?

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You are hero.. When the product is hero...

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Internet Marketing is different

‘Technical Marketing’

or

Growth Hacking

or

??

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Hiring! ‘Technical Marketer’

IDC Releases Chief Marketing Officer Top 10 Predictions

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But Why?

algorithms instead of catchy jingles

optimization instead of grand openings

data instead of instinct

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Database and SQL

Web Development

Web Technology

Web Design & UX

Analytics

Which skills?

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Need Examples?

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code.org

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Personas

Offers

Measure

Marketing is

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Who is?

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Where?

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What need?

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Offers

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Constantly measure

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