Why Real Estate needs to focus on content marketing?
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Transcript of Why Real Estate needs to focus on content marketing?
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Connecting People to Information
Ashish Trivedi| Media Development & Partnerships -INDIA
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In 1895 John Deere corporation began publishing a customer magazine.
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Dell’s Tech Page One assembles original and curated content relevant to computer users and buyers
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WHEN USERS SHARE
9
Users share 64% more using below article share tools than above article share tools
Users coming from social sites share 4.5x more then users coming from search engines
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Enabling Discoveries Through The Entire Funnel
Narro
wer
Targ
etin
g
Awareness-
Consideration-
Decision-
Loyalty-
Engage through Complexities, Buying Challenges
Establish credibility, Address Wants
Drive to Goal oriented Content
Brand Cross-sells
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That “Moment” When You Discover Something For The First Time
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Discovering aNew Brand
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You Have Seen Us BeforeEnabling people to discover content at that moment when they are most likely to engage
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Taboola placements “bust” banner blindnessTaboola’s average ad CTR is 10x higher than display ads
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“I want to find information about a
specific topic”
Search“I want to consume
content”
Discovery“I want to engage with my friends”
Social
State of mind
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People spend 20% of their time online consuming content on the open Web
Source: ComScore and Nielsen.
19%Communicatio
n
22%Social
13%Multimedia
21%Search
20%Consumin
gContent
5%Shopping
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News | Business | Finance
Entertainment | Lifestyle
Tech
Recommendationsa Day
12B+
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Top Publishers in India
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India Reach
1 B+monthly unique
Users Globally
5M+sponsored
content items
54%mobile Traffic*
45%desktopTraffic*
India desktop users reached, 3/2016 India Similar web 3/16
REACH PROPERTY86.5% Google Ad Network55.4% Facebook51.9% Taboola43.0% Microsoft sites27.8% Outbrain16.0% Times Of India9.7 % NDTV6.7% India Today
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GlobalFootprintEngaging audiences across all continents.
* Monthly recommendations, 10/2015
USA74B
Canada6B
Ireland1B
UK15B
France12B
Germany2.3B
India10B
Australia8B
Brazil14B
English, French, German, Spanish, Portuguese, Italian, Korean, Japanese, Chinese, Thai, Hebrew, Hindi
Japan12B
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Top Advertisers Use Taboola
LEAD GENERATION
BRAND AWARENESS
E-COMMERCE
PR/CORPORATE COMMUNICATION
AUDIENCE DEVELOPMENT
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Powered by Our Predictive EngineDelivering personalized recommendations by ingesting numerous signals
PERSONA SITUATION
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Real Estate
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Thank You