Why people behave as they do and the digital interventions we can use to make a difference
description
Transcript of Why people behave as they do and the digital interventions we can use to make a difference
![Page 1: Why people behave as they do and the digital interventions we can use to make a difference](https://reader036.fdocuments.in/reader036/viewer/2022062813/56816595550346895dd86959/html5/thumbnails/1.jpg)
Why people behave as they do and the digital interventions we can use to make a
difference
Drinkaware: Can technology really change behaviour November 2013
Dr Tim HarriesSenior Research Fellow
Behaviour and Practice Research Group
![Page 2: Why people behave as they do and the digital interventions we can use to make a difference](https://reader036.fdocuments.in/reader036/viewer/2022062813/56816595550346895dd86959/html5/thumbnails/2.jpg)
Research group in Kingston Business School
Interdisciplinary insights into behaviour/change
Interventions; often using digital technologies
• energy consuming behaviours• healthy lifestyles• self-management of chronic health conditions
![Page 3: Why people behave as they do and the digital interventions we can use to make a difference](https://reader036.fdocuments.in/reader036/viewer/2022062813/56816595550346895dd86959/html5/thumbnails/3.jpg)
CHARM - RCUK Digital Economies Programme
1. Home Energy Study3% reduction in electricity consumption
![Page 4: Why people behave as they do and the digital interventions we can use to make a difference](https://reader036.fdocuments.in/reader036/viewer/2022062813/56816595550346895dd86959/html5/thumbnails/4.jpg)
CHARM - RCUK Digital Economies Programme
1. Home Energy Study2. bActive study
64% increase in walking
![Page 5: Why people behave as they do and the digital interventions we can use to make a difference](https://reader036.fdocuments.in/reader036/viewer/2022062813/56816595550346895dd86959/html5/thumbnails/5.jpg)
CHARM - RCUK Digital Economies Programme
1. Home Energy Study2. bActive study3. iGreen (FaceBook)
![Page 6: Why people behave as they do and the digital interventions we can use to make a difference](https://reader036.fdocuments.in/reader036/viewer/2022062813/56816595550346895dd86959/html5/thumbnails/6.jpg)
CHARM - RCUK Digital Economies Programme
1. Home Energy Study2. bActive study3. iGreen (FaceBook)
Transforming Feedback(electricity)EPSRC Digital Economy Network+
![Page 7: Why people behave as they do and the digital interventions we can use to make a difference](https://reader036.fdocuments.in/reader036/viewer/2022062813/56816595550346895dd86959/html5/thumbnails/7.jpg)
Digital measurement and feedback...
Provokes greater reflection on self
…including on previously unaware patterns/ consequences.
Considered neutral, honest, ‘scientific’
Revelation of ‘truth’
![Page 8: Why people behave as they do and the digital interventions we can use to make a difference](https://reader036.fdocuments.in/reader036/viewer/2022062813/56816595550346895dd86959/html5/thumbnails/8.jpg)
People piqued by challenge of relating ‘true’ data to their constructions of reality
And work hard to reconcile the two
Hence, active engagement with the feedback
Digital measurement and feedback...
![Page 9: Why people behave as they do and the digital interventions we can use to make a difference](https://reader036.fdocuments.in/reader036/viewer/2022062813/56816595550346895dd86959/html5/thumbnails/9.jpg)
Digital measurement and feedback...
Contrasts and comparisons
Breaks with the ‘norm’- Social norm- Own temporal norm
can promote belief in possibility of change (self-efficacy perceptions)e.g. “I can walk a mile”
![Page 10: Why people behave as they do and the digital interventions we can use to make a difference](https://reader036.fdocuments.in/reader036/viewer/2022062813/56816595550346895dd86959/html5/thumbnails/10.jpg)
Digital measurement and feedback...
Challenges to self-image also provoke:
search for explanations/ justifications…
behaviour change
“Can’t believe I was such a slob on Friday!”
“I didn’t know I was so wasteful!”
![Page 11: Why people behave as they do and the digital interventions we can use to make a difference](https://reader036.fdocuments.in/reader036/viewer/2022062813/56816595550346895dd86959/html5/thumbnails/11.jpg)
Digital measurement and feedback...
Changes perceptions of environmental factors
e.g. “I didn’t know I could walk a mile!”
e.g. “the dish-washer uses loads more electricity than I thought...”
![Page 12: Why people behave as they do and the digital interventions we can use to make a difference](https://reader036.fdocuments.in/reader036/viewer/2022062813/56816595550346895dd86959/html5/thumbnails/12.jpg)
Digital measurement and feedback...
Target-setting
… with self-selected targets
![Page 13: Why people behave as they do and the digital interventions we can use to make a difference](https://reader036.fdocuments.in/reader036/viewer/2022062813/56816595550346895dd86959/html5/thumbnails/13.jpg)
e.g. sometimes, just asking a question is enough
From ongoing PhD work by Kavita Patel, Kingston University
![Page 14: Why people behave as they do and the digital interventions we can use to make a difference](https://reader036.fdocuments.in/reader036/viewer/2022062813/56816595550346895dd86959/html5/thumbnails/14.jpg)
Essential elements of the response to an intervention:
… reflective engagement with own behaviour
… some measure of comparison
… self defined targets