WHY OUTSOURCE - SFB Consulting Group · salary in London being £42,500* and a Marketing Assistant...
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WHY OUTSOURCE YOUR MARKETING FACBOOK Fun Fact A business has to be involving, it has to be fun, and it has to exercise your creative instincts. Forget X-Factor its Christmas Ad time Welcome to our 2nd SFB News and i hope you like the format and style. Whilst out on my travels this month I have been listening to Richard Branson on an audio book and I like to share a one of his quotes with you. An unpredictable economy is still in the forefront of business owners and they are challenged to continue to keep the momentum going while dealing with limited marketing budgets. Its that time of the year when all the major brands release their christmas adverts. M&S have teamed up with Paddington, John Lewis has #underthebed and Kevin the carrot is back again for Aldi but do they really work. Yes the are fans of the brands that discuss the release and what each year maybe. Love or hate them they are going Streamlining operations is a key focus for many with the decision to use an outsourced marketing company becoming a viable strategic alternative. To decide whether you should outsource your entire marketing strategy or part of your efforts, you need to really understand your requirements. Where you are, just launching a business or have been in business for many years, it’s critical to do what you are good at, sticking with your key skills is an absolute must. Focus on your business and let experts in the respective fields come in and execute other core business functions. If the cost saving benefits are not convincing enough, consider this, it’s not only expensive to attract top- tier talent its near impossible to lure amazing talent to your business in a very competitive market where there are vast opportunities. If you are a new brand it can also be time consuming, expensive and impractical to hire the best talent out there. Outsourcing is very common in business now with many operations such as HR, Payroll, Customer Service plus many others. Outsourcing will reduce overheads, recruitment, IT and training costs. HIT SCOTLAND ANNUAL HIGHLAND DINNER AT THE KINGSMILLS HOTEL INVERNESS. We had a great night supporting a wonderful charity last week. Our Managing Director Marie attended Hit Scotland’s Annual Highland Dinner at the Kingsmills Hotel in Inverness Chefs from Skibo Castle, The Kingsmills, Glenmhor, The Lovat Loch Ness, Loch Ness Country House Hotel, Achnagairn Castle and The Mercure prepared a mouth-watering meal celebrating the very best of the Highland’s Larder. After a sumptuous dinner Sarah Malone, Executive Vice President of Trump International Golf Links gave an insight into what it was like to work directly with the now President of the USA and how she has managed Trump’s Aberdeen operations in the face of unprecedented public scrutiny and global media coverage. Our team at SFB Consulting Group have been discussing what the most effective form of marketing currently is Is it all about cleverly composed posts and pictures that paint a thousand words or is video market? The basics of marketing, is about making contact; getting people to engage with your product or message. While a smartly written post may spark interest or a picture may catch the eye, there is little more emotive than video. With the average Marketing Manager salary in London being £42,500* and a Marketing Assistant salary on average £25,000* outsourcing gives you all the perks of a complete professional marketing team at a fraction of the cost. Some other benefits include: Costs – As its already clear cost is the biggest factor. SFB Consulting Group is less expensive than hiring a full- time in-house marketing assistant or manager. Skill Set – Our team of professionals typically has a more diverse skillset than a single marketing employee. Scalability – Having a team of outsourced marketing professionals at your disposal enables your business to handle an increase in marketing workload. Turnover – Entry level marketing personnel typically stay with a company for 1 to 3 years before looking for another position. Insight – Employees are often reluctant to share their opinions. SFB Consulting Group will provide an uncensored and objective view of your current sales and marketing strategy. Software – Access to the latest software and technology such as our unique SFB Forensics Lead Generation. Automation and IT structure is vital in ensuring your message is visible. OUT & ABOUT In 2016, one third of all online activity is spent watching video; and the average user spends 88% more time on sites with video features. So it’s not surprising then, that over 90% of marketers are currently using video for online marketing, sales and communication. Video is very flexible. You can use the same format to appeal to a range of emotions, and it’s emotion that really sells. Just think of the last impulse purchase you made: Was it driven by logic? Did you think it through? Or were you compelled by an emotive need? Video can increase email click- through rates by up to 300%, and 64% NEWS of people say that they are more likely to buy a product online after watching a video about it. Why? Because videos are able to give the consumer clarity. A carefully composed video can, in two minutes, provide all the information about a product or service that a potential customer may need, with minimum effort on the customer’s part. Forrester researcher, Dr James McQuivey, claims that just one minute of video delivers as much information as 1.8 million words. Vast majority of people are inherently lazy; reading text and interpreting clever imagery requires effort, which watching a video does not. VIDEO MARKETING I always believe that if your in business you need to ensure its remains fun to keep the orginal passion and continue the growth of the business. Marie Johnstone - Director TO GET IN TOUCH: 0800 699 0533 [email protected]
Transcript of WHY OUTSOURCE - SFB Consulting Group · salary in London being £42,500* and a Marketing Assistant...
Newspaper Date | Month | Year 1
WHY OUTSOURCE YOUR MARKETING
FACBOOK Fun Fact
A business has to be involving, it has to be fun, and it has to exercise your creative instincts.
Forget X-Factor its Christmas Ad time
Welcome to our 2nd SFB News and i hope you like the format and style. Whilst out on my travels this month I have been listening to Richard Branson on an audio book and I like to share a one of his quotes with you.
An unpredictable economy is still in the forefront of business owners and they are challenged to continue to keep the momentum going while dealing with limited marketing budgets.
Its that time of the year when all the major brands release their christmas adverts. M&S have teamed up with Paddington, John Lewis has #underthebed and Kevin the carrot is back again for Aldi but do they really work. Yes the are fans of the brands that discuss the release and what each year maybe. Love or hate them they are going
Streamlining operations is a key focus for many with the decision to use an outsourced marketing company becoming a viable strategic alternative. To decide whether you should outsource your entire marketing strategy or part of your efforts, you need to really understand your requirements.
Where you are, just launching a business or have been in business for many years, it’s critical to do what you are good at, sticking with your key skills is an absolute must. Focus on your business and let experts in the respective fields come in and execute other core business functions.
If the cost saving benefits are not convincing enough, consider this, it’s not only expensive to attract top-tier talent its near impossible to lure amazing talent to your business in a very competitive market where there are vast opportunities. If you are a new brand it can also be time consuming, expensive and impractical to hire the best talent out there.
Outsourcing is very common in business now with many operations such as HR, Payroll, Customer Service plus many others. Outsourcing will reduce overheads, recruitment, IT and training costs.
HIT SCOTLAND ANNUAL HIGHLAND DINNER AT THE KINGSMILLS HOTEL INVERNESS.
We had a great night supporting a wonderful charity last week. Our Managing Director Marie attended Hit Scotland’s Annual Highland Dinner at the Kingsmills Hotel in Inverness
Chefs from Skibo Castle, The Kingsmills, Glenmhor, The Lovat Loch Ness, Loch Ness Country House Hotel, Achnagairn Castle and The Mercure prepared a mouth-watering meal celebrating the very best of the Highland’s Larder.
After a sumptuous dinner Sarah Malone, Executive Vice President of Trump International Golf Links gave an insight into what it was like to work directly with the now President of the USA and how she has managed Trump’s Aberdeen operations in the face of unprecedented public scrutiny and global media coverage.
Our team at SFB Consulting Group have been discussing what the most effective form of marketing currently is Is it all about cleverly composed posts and pictures that paint a thousand words or is video market?
The basics of marketing, is about making contact; getting people to engage with your product or message. While a smartly written post may spark interest or a picture may catch the eye, there is little more emotive than video.
With the average Marketing Manager salary in London being £42,500* and a Marketing Assistant salary on average £25,000* outsourcing gives you all the perks of a complete professional marketing team at a fraction of the cost.
Some other benefits include:
Costs – As its already clear cost is the biggest factor. SFB Consulting Group is less expensive than hiring a full-time in-house marketing assistant or manager.
Skill Set – Our team of professionals typically has a more diverse skillset than a single marketing employee.
Scalability – Having a team of outsourced marketing professionals at
your disposal enables your business to handle an increase in marketing workload.
Turnover – Entry level marketing personnel typically stay with a company for 1 to 3 years before looking for another position.
Insight – Employees are often reluctant to share their opinions. SFB Consulting Group will provide an uncensored and objective view of your current sales and marketing strategy.
Software – Access to the latest software and technology such as our unique SFB Forensics Lead Generation. Automation and IT structure is vital in ensuring your message is visible.
OUT & ABOUT
In 2016, one third of all online activity is spent watching video; and the average user spends 88% more time on sites with video features. So it’s not surprising then, that over 90% of marketers are currently using video for online marketing, sales and communication.
Video is very flexible. You can use the same format to appeal to a range of emotions, and it’s emotion that really sells. Just think of the last impulse purchase you made:
Was it driven by logic?Did you think it through?Or were you compelled by an emotive need?
Video can increase email click-through rates by up to 300%, and 64%
NEWS
of people say that they are more likely to buy a product online after watching a video about it. Why? Because videos are able to give the consumer clarity. A carefully composed video can, in two minutes, provide all the information about a product or service that a potential customer may need, with minimum effort on the customer’s part.
Forrester researcher, Dr James McQuivey, claims that just one minute of video delivers as much information as 1.8 million words.
Vast majority of people are inherently lazy; reading text and interpreting clever imagery requires effort, which watching a video does not.
VIDEO MARKETING
I always believe that if your in business you need to ensure its remains fun to keep the orginal passion and continue the growth of the business.
Marie Johnstone - Director
TO GET IN TOUCH: 0800 699 0533 [email protected]
