Why online marketing fails
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Why Online Marketing Fails!
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ABOUT TIM PRIEBE
• Owner of T&S
• Author of multiple online marketing books
• Columnist in The Business Times of Edmond
• Regularly assists clients with online marketing
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1
THE WHOLE POINT
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The Whole Point
People do business with those they...
• K
• L
• T
• V
Show ________Show ________Show ________Show ________
________________________________
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The Whole Point
People do business with those they...
• Know
• L
• T
• V
________________________
Show ________Show ________Show ________Show ________
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The Whole Point
People do business with those they...
• Know
• Like
• T
• V ________________
Show ________Show ________Show ________Show ________
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The Whole Point
People do business with those they...
• Know
• Like
• Trust
• V ________
Show ________Show ________Show ________Show ________
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The Whole Point
People do business with those they...
• Know
• Like
• Trust
• Value
Show ________Show ________Show ________Show ________
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The Whole Point
People do business with those they...
• Know
• Like
• Trust
• Value
Show UpShow ________Show ________Show ________
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The Whole Point
People do business with those they...
• Know
• Like
• Trust
• Value
Show UpShow PersonalityShow ________Show ________
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The Whole Point
People do business with those they...
• Know
• Like
• Trust
• Value
Show UpShow PersonalityShow IntegrityShow ________
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The Whole Point
People do business with those they...
• Know
• Like
• Trust
• Value
Show UpShow PersonalityShow IntegrityShow Worth
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2
THE RIGHT ORDER
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The Right Order
0. Build ________ ________1. Build ________ ________2. Build ________3. Build ________ ________4. Build ________
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The Right Order
0. Build Your Plan1. Build ________ ________2. Build ________3. Build ________ ________4. Build ________
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The Right Order
0. Build Your Plan1. Build Your Platform2. Build ________3. Build ________ ________4. Build ________
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The Right Order
0. Build Your Plan1. Build Your Platform2. Build Consistency3. Build ________ ________4. Build ________
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The Right Order
0. Build Your Plan1. Build Your Platform2. Build Consistency3. Build Your Audience4. Build ________
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The Right Order
0. Build Your Plan1. Build Your Platform2. Build Consistency3. Build Your Audience4. Build Engagement
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The Right Order
0. Build Your Plan1. Build Your Platform2. Build Consistency3. Build Your Audience4. Build Engagement
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3
RECIPE FOR CONTENT
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Recipe for Content
• P
• I
• E
The ingredients for your content.
Don’t have too much in your !
______________________________
__ ______
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Recipe for Content
The ingredients for your content.
• Promotional
• I
• E____________________
Don’t have too much in your !__ ______
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Recipe for Content
The ingredients for your content.
• Promotional
• Informational
• E __________
Don’t have too much in your !__ ______
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Recipe for Content
The ingredients for your content.
• Promotional
• Informational
• Entertaining
Don’t have too much in your !__ ______
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Recipe for Content
The ingredients for your content.
• Promotional
• Informational
• Entertaining
Don’t have too much in your !P P.I.E.
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4
POINT OF OPTIMIZATION
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Point of Optimization
Where you’ve maximized _________ _________ _________.
R
T
on
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Point of Optimization
Where you’ve maximized _________ _________ _________.
R
T
on
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Point of Optimization
Where you’ve maximized _________ _________ _________.
R
T
on
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Point of Optimization
Where you’ve maximized Return Time Invested.
Return
Time Invested
on
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5
Q&A
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Questions?
• T&S has online marketing consulting, branding and management services available.
• 405-285-0348
• www.tandsgo.com