Why Netflix Built Their Own Programmatic Platform In-House
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Bringing Programmatic In-house
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Transcript of Why Netflix Built Their Own Programmatic Platform In-House
Bringing Programmatic In-house
MarTech
Tony RalphDirector of Ad Technology, Netflix
What tools, platforms allow us to evolve in this direction?
bidder(s)adserver
tag managementPMD
analytics
buy or build?
“buy or build”“buy vs. build” buy AND build
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