About Fuzzy Logix

Fuzzy Logix, LLC is a high-tech busi-

ness advisory company founded

by investment bankers. � e idea

behind the company was con-

ceived in 1995 and since then,

extensive research e� orts have

been undertaken to develop

the technical infrastructure

and mathematical algorithms

required for our solutions.

At Fuzzy Logix, our vision is

to use arti� cial intelligence

and sophisticated quantita-

tive techniques to solve

complex business problems

faced by businesses as

well as mankind. We aim

to deliver a rich suite of

advanced analytics and

predictive algorithms to

solve problems speci� c to

each company and indus-

try and provide them with

competitive advantage at

an a� ordable cost.

More than telling you what happened, we tell you what’s going to happen next…

WHY MOVE THE DATA TO THE ANALYTICS WHEN YOU CAN MOVE

THE ANALYTICS TO THE DATA?

CONTACT: MICHAEL UPCHURCH | PHONE: 704.307.4356 | EMAIL: MICHAEL.UPCHURCH@FUZZYL.COM | WEB: WWW.FUZZYL.COM

Analyzing large volume of data presents

numerous challenges – it is time consuming,

very expensive and requires management of

complex technology infrastructure. And yet,

analyzing large volumes of data is what busi-

nesses most desperately need today! In traditional

approaches for analyzing data, end-users must

move data into memory for processing. � is

activity often accounts for up to 75% of the cycle

time and imposes severe constraints on delivery

of results. In addition, the client or server where

the processing is done must have enough memory

to store the data and intermediate results. Large

unwieldy and expensive solutions have been devised

and implemented using this approach, but there is a

more elegant solution by using OnStream analytics on

Netezza and taking the analytics to the data instead.

INTRODUCING DB LYTIX™ ON NETEZZA – POWERED

BY OnStream™

DB Lytix™ is an in-database computation engine

powered by the OnStream capability of Netezza

Performance Server. DB Lytix™ allows you to per-

form analytics within your database, which means

you don’t have to move the data from storage to

memory and therefore, you don’t have to build

large computational infrastructure with serv-

ers, blades and load balancing software. Just

deploy DB Lytix™ on your Netezza appliance,

and you instantly have the ability to per-

form advanced analytics through simple

SELECT and EXECUTE statements.

USING DB LYTIX™ HAS MULTIPLE ADVANTAGES:

RICH REPOSITORY OF FUNCTIONS: DB Lytix™

contains a very rich collection of functions. From sim-

ple statistical analysis to Monte Carlo simulations to

pattern recognition, DB Lytix™ provides the required

functions to do it all. � e DB Lytix™ library consists

of the following:

• Mathematical and Statistical functions

• Monte Carlo Simulations- univariate and

multivariate

• Data Mining & Pattern Recognition

Principal Component Analysis, Linear Regres-

sion, Logistic Regression, Other supervised

learning methods, and Clustering

EASE OF USE: End-users and programmers can

perform complex data mining and business analytics

by using conventional SQL statements (SELECT and

EXECUTE stored procedures). � e functions can be

embedded in other functions and stored procedures,

and can be invoked using ODBC calls. � e simplicity

of use makes Netezza and DB Lytix™ very attractive

for end-users.

TIME-TO-ACTION: � e very paradigm of Netezza

and DB Lytix™ helps you gain e� ciency in analy-

sis, saves time and cost, and enables you to provide

answers to the decision makers in minutes. Just

imagine being able to perform pair-wise correlation

and Eigen Value decomposition of a 1000 x 1000

matrix in less than 3 minutes!

About Netezza

With the invention of data warehouse

appliances, Netezza revolution-

ized and simpli� ed analytics for

companies drowning in data and

struggling to � nd the processing

speed and power to analyze and

understand what it all meant.

Today, Netezza is the data

warehouse appliance leader,

combining storage, process-

ing, database and analytics

into a single system that

delivers 10-100x the per-

formance, at half the cost

and one-third the power of

other approaches. � ink

of it as a Ferrari, with the

price and e� ciency of an

economy car.

With hundreds of custom-

ers including Amazon.

com, Nationwide, Neiman

Marcus, Orange UK,

Virgin Media and more,

and o� ces worldwide,

Netezza (NYSE Arca: NZ)

is a proven solution to the

rising costs and complex-

ity of data warehousing

and analytics. Our impres-

sive ecosystem of global

partners, including Fuzzy

Logix, is an expansive list and

means our customers can rest

assured that Netezza will live

comfortably within any existing

infrastructure they have in place.

CONTACT: MICHAEL UPCHURCH | PHONE: 704.307.4356 | EMAIL: MICHAEL.UPCHURCH@FUZZYL.COM | WEB: WWW.FUZZYL.COM

AFFORDABLE: On the Netezza plat-

form, you only need an enterprise license

for DB Lytix™ instead of seat licenses as

with other analytical software products.

Also, since DB Lytix™ is deployable through

simple SELECT statements, you do not need

additional software to leverage the full poten-

tial of the library.

WHO CAN BENEFIT FROM DB LYTIX™ ON NETEZZA?

QUANTITATIVE ANALYSTS

If you are already building models, you have felt

the pain of transporting data from storage to the

analytical units and must have always wished that

things could be better. DB Lytix™ on Netezza is the

ideal solution for you. Our library can be used to

replicate your existing solutions and help build new

ones with dramatically improved performance.

In essence, if you want to compete on analytics,

Netezza and DB Lytix™ is the perfect combination

for you.

APPLICATION DEVELOPERS

If you are an application developer or systems

integrator who would like to embed analytical

functions in your product, we can assist you

in creating speci� c solutions desired by your

clients. By embedding analytical functions

such as forecasting and behavioral segmenta-

tion of customers, you can di� erentiate your

product from your competitors and create

value for your customers by giving them

the quantitative edge.

BI VENDORS

If you are a BI vendor, we can help you create value

for your customers by integrating predictive analyt-

ics with your tools. Also, by using the combination

of Netezza and DB Lytix™, you will be able to deliver

results much faster to your clients as compared to

the conventional approaches.

For all customers, Fuzzy Logix will provide educa-

tion, support and expert consultation.

For more information, please contact us for a free

consultation. Contact@FuzzyL.com

THE WORLD’S FIRST QUANTITATIVELY DRIVEN

COMPANIES

Many books have been published about leverag-

ing data including “Super Crunchers” and “Com-

peting on Analytics.” We believe that together

Netezza and Fuzzy Logix can exceed what these

publications advocate by creating the world’s � rst

Quantitatively Driven Companies ™.

In essence, we’ll provide solutions that drive

higher sales, support better planning and optimize

operations by leveraging mathematics and arti� cial

intelligence on the Netezza platform.

THE RESULTS YOU NEED, DELIVERED TO

YOUR DESKTOP

� e bottom line is that by running powerful ana-

lytics on the Netezza platform and delivering the

results to the desktops of decision makers, you’ll get

rapid results and improved decision making which

creates competitive advantage and positive � nancial

bene� ts.