Why Mobile Is Easy
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description
It’s clear mobile is evolving at a rapid pace. And it’s not going to slow down. People are addicted to their devices and internet usage is projected to surpass desktop usage this year. Are you engaging your audience in mobile? Are you able to anticipate their needs and wants? Here we will discuss the core requirements of a sound mobile strategy aimed at engaging people and building relationships. You will have the chance to strengthen your clarity and focus about mobile strategy. Why? Because it will aid you in making easier and well informed decisions when optimizing brand engagement and driving brand awareness through mobile channels.
Transcript of Why Mobile Is Easy
"NOMOPHOBIA"Does anyone suffer from…
NomophobiaNoun 1. The fear of no mobile phone contact. !
“Kevin might go crazy during our camping trip, he has a bad case of Nomophobia”
Serving Leadership Philosophy !
Explorers, Artists, Pioneers !
Entrenched in Interactive, since the beginning. !
Technology lovers, but we focus on people.
THE WAY WE DO BUSINESS IS CHANGING FASTER THAN EVER
Today, interactive is much more than just a website.
INTERACTIVE BUSINESS
A strategic shift that aids in driving change throughout your business.!
CORE PHILOSOPHIES
Why, What, How People, Process, Technology
Audience Centric
Begin With the End In Mind
Gut, Data, Gut
Why is Mobile complex?
LET’S START BY TALKING THROUGH THE JARGON.
?iOS
Web App
Future FriendlyDownloads
Hybrid App
?
Responsive MobileTablet
Apps
Android
Native App
?
Sensor
Accelerometer
THE MOBILE LANDSCAPEToday, 30% of all internet traffic comes in on a mobile device, a
number that has increased by about 150% every year since 2008.
Wearable Technology Smart Cars, appliances, and …
Mobile Apps Games
It can all seem overwhelming.
BUT IT DOESN'T HAVE TO BE...
MAKING MOBILE EASY
Know Your Audience
Understand Their Wants and Needs
Remember...Rome Wasn't Built in a Day
PEOPLE PROCESS TECHNOLOGY
MAKING MOBILE EASY
YOUR AUDIENCE
• Focus on the Audience. !
• Offering the best experience to every user. !
• Create experiences that adjust for users, not the other way around.
PEOPLE
THEIR NEEDS AND WANTS
• Solve a problem. !
• Context and Content to suit audience needs and situation.
PROCESS
ROME WASN'T BUILT IN A DAY
• Take an iterative approach. !
• Examples: New York Times, Ariens, Social Channels
TECHNOLOGY
SHARING STORIESWho here is making mobile easy?
Y O U
Questions?
MORE INSIGHTS
envano.com/mobile
To help you anticipate the wants and needs of your audience and leverage interactive platforms in a way that astounds your audience.
SOCIAL OVAL TABLE
Visit social.eikeys.com to request an invitation.
By Invitation Only
Join us in uncovering the latest tools, techniques and powerful business-building tactics as experts reveal
their newest social media marketing tips and practical, real-world, proven examples.
Deadline: March 7
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