Why Microsoft makes the cloud shineNigel Watson, Platform Strategy Advisor

Fifth Generation of Computing

Mainframe

Client-Server

Web

SOA

Cloud

1970s1980s1990s2000s2010+

5 Key Cloud Characteristics

• On-demand self-service • Ubiquitous network access• Location independent resource

pooling• Rapid elasticity• Pay per use

Elasticity

Cloud Impact

REDUCED MANAGEMENT

NEW ECONOMICS

INCREASED PRODUCTIVITY

Pay for what you useLower and predictable costsShift from capex to opexAccelerate speed to value

No patching, maintenanceFaster deploymentRobust multi-layered securityReliability and fault-tolerance

Latest software for usersInternet collaboration Anywhere accessInstant self-provisioning

“By 2012, 80% of Fortune 1000 enterprises will be using some cloud computing services, 20% of businesses will own no IT assets.”

“The bottom line: Early adopters are finding serious benefits, meaning that cloud computing is real and warrants your scrutiny as a new set of platforms for business applications.”

Types of cloud services

software as a service

infrastructure as a service

platform as a service

consume it migrate to itbuild on it

“SaaS” “PaaS” “IaaS”

Exchange ServerSharePoint ServeretcOffice

Hosted ExchangeHosted SharePoint…

Exchange OnlineSharePoint Online…Office web app

Windows AzureSQL Azure…

Windows Server (IIS)SQL Serveretc

Hosted IIS Hosted SQL…

Hyper-VActive DirectorySystem Centre…

Windows InTune

In the roadmap…Azure VM role

Virtual dedicated

Dynamic Datacentre Toolkit

Software

Platform

Infrastructure

On Premises Partner Hosted Public Cloud

Consumer Cloud Services

15 years370 million active

accounts

13 yearsOver 600 million

unique users

4 yearsOver 6 million songs in the

catalog

8 years23 million subscribers

11 years10 billion messages

processed daily

5 years500 million active Windows Live IDs

11 yearsOver 3 billion WW

queries each month

Commercial Cloud Services

BUSINESS APPSCOLLABORATION STORAGE PLATFORMMANAGEMENT

9,000 business customers40M paid Online seatsMore than 500 government entities

Over 50% of the Fortune 50070% switching from Notes12,000 partners

PRODUCTIVITYCOMMUNICATIONS

Developer ExperienceUse existing skills and tools.

The Windows Azure Platform

AppFabric

Compute Storage Management Relational data Management Connectivity Access control

platform

Data as a Service: Azure ‘Dallas’

Microsoft Private Cloud Roadmap

UP NEXTDynamic Datacenter Toolkit for hosters v2Dynamic Datacenter Toolkit for Enterprise v2Private Cloud FederationDynamic Datacenter Toolkit AmalgamationAzure Interoperability Planning

TODAYDynamic Datacenter Toolkit for Hosters Dynamic Datacenter Toolkit for Enterprises (Q1 FY10)Windows Server 2008/Hyper-V R2 Microsoft Hyper-V Server 2008 R2 System Center Virtual Machine Manager 2008 R2System Center Operations Manager 2007 R2

FUTUREWindows Server vNext/Hyper-V vNextSystem Center vNextDynamic Datacenter Toolkit vNextCloud Federation

Announced July ’10: Azure Appliance

Infrastructure Investment

North Central USA

South Central USA

Northern Europe

Western Europe

Eastern Asia

Southeast Asia

Containers

Scalability and …Sustainability

Datacenter Colocation

Generation 1

Generation 4Modular

Datacenter

Server

Capacity

Rack

Density and Deployment

Quincy and San Antonio

Generation 2

Chicago and Dublin

Generation 3

D e p l o y m e n t S c a l e U n i t

IT PAC

Time to MarketLower TCOScalable datacenter

Facility PAC

Microsoft’s Data Centre Evolution

Security & Compliance Program

Security Management Security Monitoring, Threat & Vulnerability Management

Edge Routers, FW, Intrusion Detection, Vulnerability ScanNetwork perimeter

Dual-factor Auth, Intrusion Detection, Vulnerability ScanInternal Network

Access Control & Monitoring, Anti-Malware, Patch MgmtHost

Secure Dev Lifecycle, Access Control & MonitoringApplication

Access Control & Monitoring, File/Data IntegrityData

User Account Management, Training & Awareness,

Facility Video Surveillance, Biometrics, Access Control, Screen

Customer Momentum

Private Cloud Public Cloud

Put IT where it makes sense

So, why does Microsoft make the cloud shine?

Enterprise-class

Breadth of offerings

New productivity capabilities yet familiar user experience

Deep investments, global infrastructure

The ability to adapt, scale, and extend your platform

Think about real costs

Your Next Steps

Download the SDK and other development tools

Leverage the Technical Training Kit

Get architectural guidance for migrating your application

Use the Application Assessment tool

Enroll in Microsoft Platform Ready

Train your team and develop solutions

Use Microsoft® Pinpoint TM to help sell your application or service

Leverage our selling guidance, tools and materials

Go to market Plan Your Business

View offers and programs which help you get started today

Use the TCO and ROI calculators to learn how Windows Azure can help your business

Read white papers on how to

take advantage of the Windows Azure Platform

© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED

OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.