Why measure footfall?

Customer counting, also known as footfall monitoring, is a measurement of the number of people entering a shop or

public space, serving as a key indicator of popularity. It captures the flow of potential customers, and over time

provides an indication of customer demand patterns and trends therefore empowering businesses to better target

their marketing efforts and move towards maximising their sales potential. By understanding customer behaviour, you

can increase your profits.

A leading European provider of proprietary tools for high accuracy pedestrian traffic counting and behavioural

analysis deployed by retailers, Synovate Retail Performance monitors in excess of 1.02 billion visits to more than

5,000 retail premises every year in the UK alone. Our suite of pedestrian traffic counting tools enables retailers to

reliably measure customer traffic flow on an ongoing hour-by-hour basis as well as to determine in-store 'weather',

assess the impact, performance and success of marketing initiatives, and tailor staff levels according to customer

demand, rather than to service supply.

By continuing to invest in developing our tools, we create ever more beneficial trading results for our customers and

enriched shopping experiences for theirs.

Capture the 'buying opportunities'

Counting customers by measuring footfall means that your decision-making is noticeably more profitable and

scientific, whether it's to do with individual promotions, merchandise, staff scheduling, point-of-sale material, window

displays, refits, layout or TV advertising. A central source of data guides you towards better results in every aspect of

budget spend. Synovate's end-to-end equipment design, manufacture, installation and implementation means that

your business questions now attract accurate answers based on knowledge, not guesswork. The valuable patterns

that emerge in the data help you keep a closer eye on the most important things. And when you overlay transaction

data onto footfall figures you have information you can act on straight away.

Customer Footfall

Customer Counting – Shopper Count

Synovate's electronic footfall counting technology, begins by answering the retailer's most basic question "What is

actually driving our business: are changes in the volume of sales the consequence of a rise / fall in footfall levels or

changes in the percentage of shoppers that make a purchase?" With the highest level of accuracy, we measure and

report upon customer numbers entering stores, building a factual picture of footflow for the retailer, hour by hour,

week by week, month by month, year-on-year.

Watch the Shopper Count video

Point of Purchase Impact – Shopper Interact

Totally unique to Synovate, our point-of-purchase sensing technology provides the answer to the retailer's question

"What is happening down at the fixture level: are new displays effective in drawing the shopper's attention?" Shopper

Interact takes customer navigational analysis to a new level of micro detail. It offers a scientific means of testing the

efficiency of merchandising initiatives, quantifying aisle movement and dwell patterns.

Watch the Shopper Interact video

Customer Behaviour – Shopper Engage

Shopper Engage, Synovate's customer tracking system, answers the retailer's question "How do people shop our

stores: why do they behave in the ways that they do?" By capturing on video the shopper's complete experience from

store entry to exit, and analysing their behaviour patterns, the solution provides the retailer with facts and insight into

the quality of the shopping experience, and how it matches the intentions behind store design. The analysis can drill

down to fixture level, providing both qualitative and quantitative feedback on issues such as what shoppers touch and

try, how they navigate their way around the store and interact with staff.