Why look Korea for Digital Convergence_20100503

Copyright © 2010 VEYOND PARTNERS

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means —electronic, mechanical, photocopying, recording, or otherwise — without the permission of VEYOND PARTNERS

This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

Understanding Digital Convergence in Korea

Yunho Chung (Veyond Partners)

1© 2010Veyond Partners. Strictly confidential

Providing the Insights, Connecting the Industrywww.veyond.com

- About Me and My Company

- What is Digital Convergence ?

- Digital Convergence in Korea

- Future of Digital Convergence


Providing the Insights, Connecting the Industrywww.veyond.com2

Yunho Chung, Managing Partner of Veyond Partners

Yunho Chung is Managing Partner of VEYOND PARTNERS which he founded in 2006. VEYOND PARTNERS’ main business model is to provide valuable research/insights/trends, professional knowledge services of Korean TMT (Telecom, Media & Technology) industry to the World.

He started VEYOND PARTNERS to response to the Global TMT community’s strong need to know more on Korean TMT industry as he found that there were insufficient services available to serve that needs. VEYOND PARTNERS is consisted with seasoned professionals having extensive knowledge and experiences on TMT Sector gained from global companies such as Accenture, Arthur D Little, AT Kearney, Hyundai and KTF.

Prior to VEYOND PARTNERS, Yunho worked as a Management Consultant in Accenture focusing on Communication & High Tech Industry and during his time in Accenture he has done numerous projects serving clients in Wireless, Fixed, Online Company and more. He holds Master Degree in Management from LSE (London School of Economics).

Recently he appeared in several conferences/seminar/media including WSJ, CNN, iMobicon, BCWW, Mobile Entertainment Market, Wireless World Forum, Radio Television Hong Kong, Norwegian Institute of Journalism, SK Telecom delivering the speech on mobile related topics such as Mobile TV, UGC, SNS, WiBro, Web 2.0 and Blogging.



VEYOND PARTNERS in World Media

Industry observers generally agree that mobile-video services for both 3G and DMB have been financially disappointing.

"We are very good at making technology and new services," says Chung Yun-ho, a telecom industry consultant and managing partner of Seoul-based consulting firm Veyond Partners. “But considering the business model wisely is not something we are good at."

In a statement, the commission said WIPI had brought some efficiency to South Korea’s cell phone market but left it out of step with the global development of phones based on newer types of software.

“ The abolition of this rule means this market is going to be more globalised “said Chung Yunho and industry consultant at Veyond Partners in Seoul.

Dec 8, 2008 Dec 11, 2008 Feb 25, 2010

Mobile TV is "not a failure but more of an ethnographic study" in a very mature mobile market, says Yunho Chung, the founder of the Seoul-based Veyond Partners media consultancy, who has been tracking the market for the past four-and-a-half years. In penetration and geographic reach, mobile TV is more of a success, Chung told CNN. But it has been less successful economically, in part because the dominating terrestrial TV players didn't invest enough.



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What is Digital Convergence?




Telecom Broadcasting

http://www.youtube.com/watch?v=kY31o4PINoo




Telecom Banking

http://kr.youtube.com/watch?v=bTfZemMDk7A



Why Digital Convergence?

TechnologyNetwork

BusinessConsumer

Development of TechnologyNetwork becoming more Powerful

Hard to Grow in their own fiedlsNeeds becomes more sophisticated



Internet – Naver, SK Communications, Daum

Broadband – KT, SK BB, LG Telecom

Wireless – SK Telecom, KT, LG Telecom

Devices and Equipments – Samsung Electronics , LG Electronics

Korea’s Major TMT Players



The future is South Korea

Tech firms try out latest in world's

most wired societyMarch 13, 2005"It's still much more popular in Korea," said

Brooke Richardson, MSN lead product

manager. "It's not only that the U.S. is not so

advanced in broadband. Mobile phone usage

is not so high here either. MSN is bridging the

two worlds of PCs and mobile phones, and

Korea has that connectivity. We have

incubated some of our stuff in Korea, like

mobile instant messaging and mobile e-mail.

We have also launched services there that the

rest of the world was not ready for."

Lessons from South Korea:When Broadband Meets the Mass Market

Indeed, some operators are struggling to generate net

revenue growth from the switch to broadband, and

almost all countries still have a long way to go before

broadband becomes a mass-market phenomenon.

The lone exception is South Korea.

Korea’s experience has important implications for

other countries. We will focus here on three critical

questions: What has caused the rapid penetration in

Korea? How has broadband changed consumer

behavior? And which players are likely to make

money from broadband?

Broadband's future: Lessons from South KoreaFor years, the telecom industry has scrutinized developments

in South Korea, where a combination of public support and strong demand has created the world's most ubiquitous broadband network. Now that the market is saturated, there are new lessons to be learned from the South Korean experience. South Korea's broadband providers can no longer rely on higher subscriptions to fuel profitability. Instead, they must look for new growth engines, such as home networking and faster broadband, and develop skills beyond building and running a vast network. Their triumphs and failures will continue to provide lessons for the industry in other countries.

USTR Foreign Trade Barriers – Korea

2004STANDARDS, TESTING, LABELING AND

CERTIFICATIONThe U.S. government is seriously concerned

that a pattern of exclusionary practices is

starting to emerge

in the setting of standards for new

technologies in the field of next generation

mobile communications.

Telecommunication

As one of the world's most advanced

telecommunications markets, Korea is actively

commercializing a

variety of cutting-edge wireless technologies,

such as IMT 2000, cdma2000 1ev-do, and W-

CDMA, as well as introducing terrestrial and

satellite-based digital TV broadcasting.

South Korea leads the wayJuly 28, 2004"I didn't realize how much the Web had to offer until I got to Korea," said Renck, a programmer by training. "I couldn't appreciate it until I got here and saw what true high-speed access does to change your perception of how fast information truly moves.“…Cumulative revenue from online content has similarly exploded. Companies that provide online games and services like the Cyworld blogging site have penetrated all segments of society and become a national obsession. Corporate executives chronicle their daily lives through blogs.

Korea, the Digital Laboratory of the Globe

CEO of Google, Eric Schmidt



déjà vuDéjà vu is the feeling that you have

already experienced the things that arehappening to you now.



déjà vu ?



Technology

Network Business

Consumer



Technology



http://www.youtube.com/watch?v=kGkPDXB4na0

Technology



According to a research by Oxford University and Cisco Systems in 2009…

* BQS=Broadband Quality Score

Network



ConsumerKorea has also surpassed Japan in iPhone user growth by its 500,000 user increase within 4 months, whereas Japan took 7 months to accumulate 500,000 users. And Korea has 48 million population as Japan has 138 million.



Technology & Network

VIDEO

TELECOM

Broadcasting

Media

NEWS

Education E-Government

Game

Business



Video

Telecom

Broadcasting

Media

News

Education

E-Government

Game

IPTV



Video

Telecom

Broadcasting

Media

News

Education

E-Government

Game

Internet TV



Video

Telecom

Broadcasting

Media

News

Education

E-Government

Game

MMORPG



Video

Telecom

Broadcasting

Media

News

Education

E-Government

Game

PMP (Personal Media Player)



Video

Telecom

Broadcasting

Media

News

Education

E-Government

Game

VoIP Phone



Video

Telecom

Broadcasting

Media

News

Education

E-Government

Game

e-democracy



Video

Telecom

Broadcasting

Media

News

Education

E-Government

Game



Video

Telecom

Broadcasting

Media

News

Education

E-Government

Game

Online-Learning



Motor

Payment

Game

Clean Technology

Manufacturing

Internet Home

TV

www.alpharising.co.kr

Future..



Q & A



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Why look Korea for Digital Convergence_20100503

Technology

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