WHY INVEST IN ADAGIO · ECONOMY APARTHOTELS o On cities’ doorstep o Modular, modern and cosy...
16
À Adagio Paris La Défense Courbevoie WHY INVEST IN ADAGIO August 2017
Transcript of WHY INVEST IN ADAGIO · ECONOMY APARTHOTELS o On cities’ doorstep o Modular, modern and cosy...
À
Adagio Paris La Défense Courbevoie
WHY INVEST IN ADAGIOAugust 2017
ECONOMY
APARTHOTELS
o On cities’ doorstep
o Modular, modern and cosyapartments
o Studio for 2 to 4 persons 2WHY INVEST IN APARTHOTELS ADAGIO® l POSITIONING l
UPPER UPSCALE
APARTHOTELS
o In exceptional location
o Elegant, contemporary and spacious apartments
o From studio to 3-bedroom apartments
APARTHOTELS ADAGIO®
UPPER-MIDSCALE
APARTHOTELS
o At the heart of key cities
o Modular, elegant and contemporary apartments with fully equipped kitchen
o From studio to 2-bedroom apartments
PRIMELOCATIONS
SECONDARYLOCATIONS
SUBURBS-AIRPORTS
APARTHOTELS ADAGIO®
3
OPERATIONAL
PROFITABILITY
Very High Occupancy
Optimized ARR
Low operating costs
GOP > 60%
RETURN ON INVESTMENT
Efficient space usage
(FOF vs BOH)
Limited BOH areas
Optimized construction costs (4*
hotel -10%)
HIGH ROCE
Lobby
Adagio Premium Dubai
Al Barsha
N°1EXTENDED STAY
IN EUROPE
WHY INVEST IN APARTHOTELS ADAGIO® l BUSINESS MODEL l
APARTHOTELS ADAGIO®
GRENOBLE
SWITZERLAND
ITALY
GERMANY
AUSTRIA
UNITED KINGDOM
FRANCE
BELGIUM
EDINBURGH
LIVERPOOL
BIRMINGHAM
LE HAVRE
CAEN
RENNES
POITIERS
TOURS
ORLÉANS
PERPIGNAN
NANCY
ST-LOUIS
BASELDIJON
ST-ÉTIENNE
NÎMES
ST-
GENIS ANNECY
GENEVA
AVIGNONAIX-EN-PROVENCE
ROME
COLOGNE
BREMEN
BERLIN
VIENNA
FRANKFURT
LONDON
BRUSSELS1 1
TOULOUSE2
2 MONACO
2
MARSEILLE2
2
STRASBOURG 21
PARIS - IDF
15 20
LILLE1 1
NICE2
1
BORDEAUX1
1
NANTES1
1
MUNICH1
1
100 aparthotels
11 488 apartments
11 countries
4
DUBA
I
JEDDAH
MADINAH
RIYADH ABU
DHABI
SAUDI ARABIA
QATAR
UAE
FUJAIRAHDOHA1
1
RUSSIA
MOSCOW
1 1
BRAZIL
SALVADOR DI BAHIA
RIO DE JANEIRO4
SÃO PAULO
PORTO ALEGRE
JUNDIAÍ
GOIÂNIA
ALPHAVILLE
CURITIBA
Opening soon
Number of Adagio & Adagio access
in the city
ADAGIO ACCESS Economy product
ADAGIO Midscale product
ADAGIO PREMIUM Upscale product
MONTPELLIER
WHY INVEST IN APARTHOTELS ADAGIO® l NETWORK l
APARTHOTELS ADAGIO®
11 OPENINGS
IN 2016
5
2 in France
4 in Brazil
1 in Saudi Arabia
Jeddah
1 in Germany
Frankfurt
1 in Russia
Moscow
Colombes
Malakoff
Salvador di Bahia
Jundiai
Alphaville
Sao Paulo Olga
Jeddah
Frankfurt
Moscow
Luanda
Edinburgh
1 in Angola
Luanda
1 in the UK
Edinburgh
WHY INVEST IN APARTHOTELS ADAGIO® l SUPPLY & PIPELINE l
ADAGIO BIRMINGHAM- UK
FLAGSHIPS
1 Bedroom Apartment
Lobby Adagio
Birmingham
6
Lobby
StudioWHY INVEST IN APARTHOTELS ADAGIO® l NETWORK & PIPELINE l
ADAGIO LIVERPOOL- UK
FLAGSHIPS
1 Bedroom Apartment
7
Breakfast room
Studio
Lobby Adagio Liverpool
WHY INVEST IN APARTHOTELS ADAGIO® l NETWORK & PIPELINE l
APARTHOTELS ADAGIO®
FREE WIFI
BREAKFAST
ROOM SERVICE/F&B
OFFER
CONCIERGERIE
LAUNDRY FACILITIES
SWIMMING POOL/SPA
DRY CLEANING ON DEMAND
24/7 RECEPTION
FITNESS CENTER
BUSINESS CORNER
8WHY INVEST IN APARTHOTELS ADAGIO® l POSITIONING l
SERVICES
APARTHOTELS ADAGIO®
CONFORTABLE STUDIOS
o Fully equipped Kitchen
o Dining space
o Large living space duringthe day
o Working space
o Storage Space
o Bathroom (shower or bath)
o Comfortable bed for the night
9
DAY TIME
NIGHT TIME
WHY INVEST IN APARTHOTELS ADAGIO® l PRODUCT l
APARTHOTELS ADAGIO®
10
NEW APARTMENTDESIGN & FURNITURELAYOUT
ApartmentAdagio Edinburgh Royal Mile
Adagio Edinburgh Royal Mile
WHY INVEST IN APARTHOTELS ADAGIO® l PRODUCT l
APARTHOTELS ADAGIO®
11
PUBLIC AREAS
NEW CONCEPT
PROJECT OVERVIEW
Rollout programme of refurbishmentsstarting 2017
An amazing concept of co-living with :
Guest open kitchen A grocery shop A bookcase to borrow
furniture to personalizethe apartment
Working spaces
Adagio Paris BercyAdagio Paris Bercy
Adagio Paris Porte de Versailles
WHY INVEST IN APARTHOTELS ADAGIO® l FLAGSHIPS l
APARTHOTELS ADAGIO®
0%
25%
50%
75%
100%
TYPICAL HOTEL ADAGIO APARTHOTEL
LONGER-STAYS ENABLES THE MAXIMIZATION OF OCCUPANCY, ESPECIALLY IN LOW-DEMAND PERIODS
12
Well-optimized aparthotels
can reach 90%*average occupancy
Gross margin
> 60%*
* Not contractual
Longer-stay business is more stable
throughout the year
Hotel schedules tend to be polarized
J F M A M J J A S O N D
TYPICAL HOTELCAPACITY
1-3 night stays
4-27 night stays
28+ night staysJ F M A M J J A S O N D
TARGET A LENGHT-OF-STAY
MIX WITH HIGH % OF
LONER-STAY
APARTHOTELCAPACITY
WHY INVEST IN APARTHOTELS ADAGIO® l BUSINESS MODEL l
PRICING POLICY
A tiered pricing is appliedfrom the fourth night – “thelonger you stay, the less youpay”.
APARTHOTELS ADAGIO®
ADAGIO DISTRIBUTION SOLUTIONS POWERED BY ACCORHOTELS
A POWERFUL DISTRIBUTION BOOSTER
13
Split of hotels revenue per
distribution channels as of
December 2016 YTD (L/L)
65 % of Adagio room
revenue comes through AccorHotels Central reservation systems
29 % of total revenue
comes from TARS direct
36 % of total revenue
comes from TARS indirect
35 % reservations done
with the hotel PMS
65 % of total sales are
direct
• Groups, long stays of 120 nights & more , specialcorporate rates.
WHY INVEST IN APARTHOTELS ADAGIO® l EXPERTISE l
35%HOTEL
PMS
65%OF ADAGIO ROOM
REVENUE COMES
THROUGH ACCORHOTELS
CENTRALE RESERVATION
SYSTEMS
CALL CENTERS, INTRA HOTEL
& CLUSTER SERVICES
ACCORHOTELS WEB
WEBSITES, MOBILE SITES & APP
WEB PARTNERS
(OTAS)
GDS/IDS
29% DIRECT SALES
36% INDIRECT SALES
17%
12%
32%
4%
LE CLUB ACCORHOTELS
ACCORHOTELS WORLDWILDE LOYALTY PROGRAM
30,6%of revenue generated
by card holders
ROI of 15,2For 1€ spent in LCAH,
the gain is 15,2€
31 million(+25% vs. 2015)
of members as of
December 2016
(launch in sept. 2008)
A Worldwide program:
14 brands
2,700 hotels
Free enrollment
100% Web based program
More than 19,500 new members every day
Le Club AccorHotels represents 30% of AccorHotels revenue
Partnerships with large Airlines loyalty program: Skyteam, One World, Star Alliance…
Specific Welcome to members
Non membersexpenses
Membersexpenses
18,8%of revenue generated
by card holders
ROI of 28,5For 1€ spent in LCAH,
the gain is 28,5 €
x2
14WHY INVEST IN APARTHOTELS ADAGIO® l EXPERTISE l
BRAND COMMUNICATION
TV SPONSORING 2013/2014/2015
N°1 in global notoriety (30%) and on high social class (40%) (FRANCE)
BRAND AWARENESS THROUGH SOCIAL NETWORKS
Dedicated Company Profile
in LINKEDIN
Dedicated Brand Page on
FACEBOOK “Aparthotels Adagio”
Dedicated Company Account
in TWITTER
WHY INVEST IN APARTHOTELS ADAGIO® l EXPERTISE l 15
