Why Insurance Companies Should Switch to SMS Marketing

When the age of the internet dawned, we saw an unprecedented time of opportunity for

foreword thinking businesses and organizations. Suddenly, having a solid website could cause

skyrocketing profits and previously unheard of growth in a matter of weeks, and soon everyone

was scrambling to get their company online and carve out their niche in the world of internet

marketing.

Today, we’re faced with a similar type of opportunity regarding mobile devices. Prevalence of

smart phones and tablets in the United States has increased dramatically in the past few years,

and projections estimate that the rise of mobile is only just beginning. Coupled with the

exponential increase in the capabilities of readily available smart phone technology each year,

and it’s safe to say that the age of mobile is upon us. The time is now for foreword thinkers to

act.

The easiest and least risky way for any agency to tap into the potential of mobile is by

developing a sound bulk sms text messaging strategy. Mass texting through an SMS aggregator

like CallFire can help your agency drive sales, encourage client communication, and expand

your subscriber base through forwarding. At about three cents per message, you can contact

thousands of subscribers simultaneously for less than the average American’s monthly phone

bill.

Blast text marketing gives you the ability to make your subscribers aware of promotions,

industry facts and news, and upcoming events. CallFire SMS also lets you track subscriber

responses in real time, meaning you can conduct surveys, ask questions, and generally open

lines of communication between your agency and its clients. The best part is text responses

from your contact list are recorded for no additional fee, so you can encourage as much back

talk as you want and reply specifically to individual messages or groups of messages if you

choose.

Studies show that consumers in the United States are checking their phones up to one hundred

fifty times per day, and that ninety five percent of all text messages received on personal mobile

devices are opened within fifteen minutes. Compare that to other, older forms of broad scale

messaging such as email, where up to eighty eight percent of messages aren’t opened or read

at all, and it’s easy to see why bulk SMS messaging is such a boon to agencies that use it

imaginatively. In addition, incentivized messages where subscribers are rewarded for loyalty or

participation in a particular SMS campaign help to build brand loyalty and raise customer

retention rates. Happy, rewarded clients are more likely to forward your broadcast message to

their friends, which can in turn add more names to your subscriber list.

Don’t be one of the multitudes scrambling to gain a foothold in this burgeoning age of mobile

after the go-getters have already claimed their spots. Partner with CallFire and get the

conversation started today.

CallFire is a company specializing in creating custom IVR, cloud call telephony, auto-dialer, and

SMS marketing solutions for a multitude of different businesses and organizations worldwide,

with scalable services for companies of any size. We provide voice and text connectivity to over

100,000 organizations, including nonprofit groups, political organizations, insurance agencies,

small and upstart businesses, religious groups, and a variety of other institutions and

organizations. CallFire exists to provide simple, intuitive user interfaces, unparalleled customer

support via online tutorials and live support chat, and unparalleled client experiences that help

companies find their footing in the burgeoning age of mobile marketing. This article outlines

some of the benefits of CallFire’s unique SMS marketing platform for insurance agencies.