Why Influencer Marketing Is the Only Marketing You Need
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Transcript of Why Influencer Marketing Is the Only Marketing You Need
WHY INFLUENCER MARKETING IS THE ONLY MARKETING YOU NEED
freedom | @leighgeorge
BRANDS ARE ALL IN ON ACQUISITION
freedom | @leighgeorge
Getting our attention is expensiveIT’S NOT EFFECTIVE
freedom | @leighgeorge
AND IT’S TOTALLY OBNOXIOUS
freedom | @leighgeorge
SO WE AVOID ADS EVERY WAY WE CAN
freedom | @leighgeorge
SO WHY DO WE KEEP USING A FAILING MEDIA-CENTRIC MODEL?
freedom | @leighgeorge
WE NEED A MODEL BUILT AROUND OUR CUSTOMERS
freedom | @leighgeorge
OUR BUYING DECISIONS ARE LED BY PEOPLE WE TRUST
freedom | @leighgeorge
A PEOPLE-CENTRIC MODEL ENCOURAGES INCREASED BRAND PASSION
freedom | @leighgeorge
CASUAL FANS | SOCIAL FOLLOWERS
PASSIONATE FANS | INFLUENTIAL
SUPER LOYAL | SUPER INFLUENCE
AND SHIFTS LOYALTY FROM TRANSACTIONS TO BRAND VALUE
freedom | @leighgeorge
OFFER UNIQUE AND MEMORABLE BRAND EXPERIENCES FOR YOUR BASE
freedom | @leighgeorge
CREATE OPPORTUNITIES FOR PERSONALIZATION
freedom
@leighgeorge
MAKE THE PASSIONATE MIDDLE FEEL SPECIAL
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DIAL UP THE EXCLUSIVITY AND ACCESS FOR THE MOST LOYAL AND INFLUENTIAL
freedom | @leighgeorge
GIVE PEOPLE A REASON TO CREATE CONTENT FOR YOU
freedom | @leighgeorge
INFLUENCE IS ALWAYS CONTEXTUAL
freedom | @leighgeorge
SO PICK THE RIGHT MATCH
freedom | @leighgeorge
DON’T FORGET
freedom | @leighgeorge
Replace your media-based model focused on an interruptive style of acquisition with a people-centric model based on how we actually make purchase decisions
Use custom programs based on network value and
brand passion to cultivate engagement and advocacy
Collaborate with influencers based on shared values,
audiences and objectives
Leigh George, PhD
Email: [email protected]
Twitter: @leighgeorge
LinkedIn: linkedin.com/in/leighgeorge
LET’S STAY IN TOUCH
freedom | @leighgeorge
Slide 1: http://www.nomadyardcollectiv.com/plan-an-event/ Slide 2: Jeff Moore, Chips, Flickr Slide 3: fortune.com/2015/03/30/10-ways-to-increase-your-efficiency-at-work/ Slide 4: http://a57.foxnews.com/global.fncstatic.com Slide 5: Netflix Slide 6: http://mashable.com/2014/12/05/public-relations-industry/#4o.UMyWpUsqH Slide 7: Arne van Oosterom, Design Thinking UnConference Rotterdam, Flickr Slide 8: Facebook Slide 9: http://www.theguardian.com/lifeandstyle/2015/aug/05/upside-down-ice-cream-cone-trend Slide 10: Graphic Slide 11: http://thproductions.com/project/class-trip/ Slide 12: Personal photo Slide 13: http://exploregram.com/our-evrgrn-oasis-in-dc-one-weekend-two-cornhole-boards-three-signature/ Slide 14: Kit and Ace Slide 15: Dinner Curated Slide 16: Dinner Curated Slide 17: http://www.avclub.com/article/10-match-game-episodes-that-hit-viewers-right-in-t-201407 Slide 18: https://www.readingkingdom.com/blog/2011/06/14/teaching-a-child-to-read-tips/
Image Creditsfreedom
@leighgeorge