Why in the World Would Aviall Change a Successful Website?
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By Bill Scherer and Francisco Alatorre Why in the World Would Aviall Change a Successful Website?
Transcript of Why in the World Would Aviall Change a Successful Website?
By
Bill Scherer and
Francisco Alatorre
Why in the World Would Aviall
Change a Successful
Website?
Aviall’s Confidential & Proprietary Information | 2
Who We Are
Bill Scherer Francisco Alatorre
Director of Marketing and
Digital Services
23 Yrs @ Aviall, Inc• Inside Sales
• Sales Analyst
• CSC Manager
• Marketing Manager
• Marketing Director
• EPO for SAP Implementation
• OTC/EWM
• OCM
• Director of eBusiness
Runner
Cyclist
Swimmer
Ironman
USAF
Director, Applications
and PMO
5 Yrs @ Aviall, Inc• Technical Lead SAP
Implementation
• Director of Software Development
20 Yrs IT Management
30 Yrs Logisitics Management
SIM (Society of Information Management)
PMI (Project Management International)
Lions Club
Mayor, Bartonville, Tx
Retired US Army
3Aviall’s Confidential & Proprietary Information |
Aviall, a Boeing Company
5Aviall’s Confidential & Proprietary Information |
Aviall is a wholly-owned subsidiary
of The Boeing Company
Aviall
Commercial Aviation
Services
Boeing Commercial
Airplanes
Boeing Defense
Space & Security
The Boeing Company
Material
Services
Global Services
and Support
Integrated
Logistics
57%
Airline
23%
Military/Gov’t
20%
GA / BA
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Aviall at a Glance
Largest diversified aerospace parts and services provider• 158,000 unique part numbers sold annually
• Approximately 2,000,000 part numbers listed
• More than 6,000 shipments daily
• 26,000 customers
• 244 OEM product lines
Services
• Wheel and brake services
• Hose assembly and kitting
• Battery servicing
• Paint mixing
• General kitting services
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• Fully Secured Site
• Easy to Use
• B2B only
• 98% Customer Satisfaction
• Over $500M in Sales
• JBoss Seam
• J2EE
• JSP
“So… Why in the World Did We Want to
Change a Successful Website”
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1
2 Improved Technology
Improved Customer Experience
3 Extended Capabilities
“We made a hard decision to take a successful site
and bring it to the current world”
Improved Customer Experience
• Better Integration with SAP
• Simple
• B2B & B2C
• “M.O.”
• New Functionality Road Map• Vouchers
• Improved Product Availability
• Globalization & Personalization
• Return’s Management
“Does your customer feel like a
“Prisoner or a Guest” on your website?”
Improved Technology
• Rate of Technology Change
• B2B/B2C Merge
• Custom -vs- COTS
• Java Skill Set
• SAP First
• Data Hub
Extended Capabilities
• Digital & Interactive Catalog
• Web & Customer Behavior Analytics
• Real-Time Site Performance Tracking
• Automated Digital Marketing
• Campaign Management & Nurturing
• Self-Serve Customer Help & Ticket Tracking
Broader Context & Discussion
Technology Landscape Context
Visual Example: A&D eCommerce Accelerator
Discussions & Questions
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Technology Landscape Context
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web mobile In
store/branch
contact center digital goods marketplace print emaildigital adssocial
@
search
Experience Management
Commerce Marketing Service Sales
MDM for Customer Engagement & Commerce (product, customer, order)
Infrastructure, Platform, Integration
Mobile SDK
OMNI-CHANNEL CUSTOMER ENGAGEMENT PLATFORM
Avia
llC
on
tex
t
A&D eCommerce Accelerator
: an approach for reaching business value
at high velocity
14Aviall’s Confidential & Proprietary Information |
Thank You and Good Luck!
