Why have a European Year

for Development in 2015?

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2015 a special year for the EYD

• 2015 deadline for the Millennium Development Goals

• Post-2015 agenda negociated at UN level: a milestone for development policy

• Ideal time to look at what has been achieved so far and what still needs to be done

An opportunity to showcase

the strong commitment of

the EU and its Member States

to eradicating poverty

worldwide

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What EU citizens think

66%It is important to help people in developing countries

Tackling poverty in developing countries should be one of the EU's main priorities

83%

Source: Special Eurobarometer 405 - 2013

52%

As an individual they can play a role in tacklingpoverty in developing countries

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What EU citizens know

44%Have heard of the MDGs and know what they are

Have no knowledge about where their country's development aid goes

6%

Source: Special Eurobarometer 392 - 2012

53%

Say they know nothing about where EU aid goes

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EYD2015 in a nutshell

One common

motto:Our world,

our dignity, our future

• Main focus: informing and engaging EU citizens

• Design and implementation: at EU level + decentralised to Member States, civil society and all interested stakeholders

• EU Delegations: invited to promote EYD in partner countries

• Three key objectives

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Inform Union citizens about EU development cooperation highlighting the results that the Union, acting together with the Member States, has achieved as a global actor and will continue to pursue with the post-2015 framework

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Foster direct involvement, critical thinking and active interest of Union citizens and stakeholders in development cooperation including in policy formulation and implementation

2

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Raise awareness of the benefits of EU development cooperation – for beneficiaries and Union citizens; achieve a broader understanding of policy coherence for development; foster a sense of joint responsibility, solidarity and opportunity in an increasingly interdependent world

3

EYD2015 is a shared opportunity not just for the Commission or EuropeAid!

European Parliament Council Member States European Commission EEAS EU Delegations Economic and Social Committee Committee of

the Regions Private Sector NGO/CSO International Organisations Universities Schools Local authorities Foundations …

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A successful EYD2015 is…

• All stakeholders are on board and work together: the EYD2015 is a truly European Year, not only a EuropeAid or a European Commission Year

• Indicators show that the three objectives are being reached: citizens and stakeholders are better informed, aware of the challenges of an interdependent world and actively involved

• EU Delegations and organisations on the ground are on board promoting the EYD in partner countries and bringing the stories from the field

A first look at the

EYD2015 campaign

Our red thread: storytelling

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Co-CommunicationCo-brandingCo-creation of content

Core campaign elements

Visual identity to brand events and communication material

Communication toolkit

EYD website and social media shared with partners

Thematic months14

EuropeAid flagship initiatives•Opening event with Latvian presidency•Gender event, March in Latvia•EU Dev Days (EDDs), June in Brussels•28 Kapuscinski lectures in Member States•EXPO2015, Milan •Lorenzo Natali Prize for journalists •Creating or making use of a volunteer programme•Textile label•Climate COP21, December in Paris•Conferences at the External Action Info Point all year•Closing conference, Luxembourg

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Stakeholders' initiatives

• National Work Programmes•Member States' EYD ambassadors•Competitions in schools with Member States•Marathons and sport for development•Advertising on public transport•Co-branded events with international organisations•NGO initiatives•Think tanks launch discussions•Awards with private sector organisations

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Get involved in the

EYD2015It's our Year!

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Factor EYD2015 in your communication strategy

Bring EU development

cooperation to the top of your

agenda andbrand your events and

material

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Join the group on Capacity4devcapacity4dev.ec.europa.eu/eyd2015/

Get updates, share info, contribute

your ideas!You're

welcome on board!

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Use the hashtags #EYD2015 and #EUglobalplayer

Promote the EYD2015

on social media and bring the global

conversation to life

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Involve your networks

Promote the EYD2015 with your

networks and stakeholders

and encourage them to

take part

Keep in touch! #EYD2015

ec.europa.eu/europeaid

@europeaid

facebook.com/europeaid

capacity4dev.ec.europa.eu/eyd2015