Why Government is CriticalWhy Government is Critical

Legislate Mandatory or Permissive Legislate Mandatory or Permissive FortificationFortification

Regulation & Food Control and Safety is a Regulation & Food Control and Safety is a Public FunctionPublic Function

Bread Supply is National/Strategic CommodityBread Supply is National/Strategic Commodity Policies Critical: Price Control, Subsidy or Policies Critical: Price Control, Subsidy or

Production Quotas, Taxes on InputsProduction Quotas, Taxes on Inputs

Clarify Government Clarify Government Action OptionsAction Options

Shift Priorities & Absorb Costs in BudgetShift Priorities & Absorb Costs in Budget Free Private Market to Set Bread Price & Free Private Market to Set Bread Price &

Shift Priorities to Fund Public FunctionsShift Priorities to Fund Public Functions Seek Donor Assistance (Temporary) Seek Donor Assistance (Temporary) No Action: Posture, Raise Objections and No Action: Posture, Raise Objections and

Allow Anemia to ContinueAllow Anemia to Continue

Role of GovernmentsRole of Governments

Achieving National GoalsAchieving National Goals National Health, Education & Social Gains National Health, Education & Social Gains National Economic DevelopmentNational Economic Development Public Support & Approval Public Support & Approval Fortification is Good Politics Fortification is Good Politics

Different Sectors Mean Different Different Sectors Mean Different Goals, Benefits and Concerns Goals, Benefits and Concerns

Ministry of Health:Ministry of Health: Benefit: Lower MNM Health Care Costs Benefit: Lower MNM Health Care Costs Concern: Safety/ToxicityConcern: Safety/Toxicity

Food Control (MOH/MOA):Food Control (MOH/MOA): Benefit: Expanded Responsibilities Benefit: Expanded Responsibilities Concern: Technical Capacity, Funding Concern: Technical Capacity, Funding

Ministry of Agriculture:Ministry of Agriculture: Benefit: Productivity of Rural Sectors Benefit: Productivity of Rural Sectors Concern: Promoting Imported ProductConcern: Promoting Imported Product

Different Sectors Mean Different Different Sectors Mean Different Goals, Benefits and ConcernsGoals, Benefits and Concerns

Ministry of Education:Ministry of Education: Benefit: Improved Performance of InvestmentsBenefit: Improved Performance of Investments Ministry of Supply:Ministry of Supply: Benefit: Expanded Responsibilities & Milling Benefit: Expanded Responsibilities & Milling

Sector ModernizationSector Modernization Concerns: Capacity, Liability Concerns: Capacity, Liability Ministry of Finance:Ministry of Finance: Benefit: Increase Productivity Increase RevenueBenefit: Increase Productivity Increase Revenue Concerns: Price Controls, Subsidies Concerns: Price Controls, Subsidies

Media Advocacy & Public RelationsMedia Advocacy & Public Relations

Education ChannelEducation Channel General Public AwarenessGeneral Public Awareness Leadership and Professional Circles Leadership and Professional Circles

Crisis CommunicationsCrisis Communications Educate the Media against MisinformationEducate the Media against Misinformation Introduce them to Your SourcesIntroduce them to Your Sources

Media Advocacy & Public RelationsMedia Advocacy & Public Relations

The Work EnvironmentThe Work Environment Work With Deadlines Work With Deadlines Need Story “Hook” - Timely or PopularNeed Story “Hook” - Timely or Popular Like to Feel ImportantLike to Feel Important The LanguageThe Language Straight Forward, Headlines,Straight Forward, Headlines, Pictures and GraphsPictures and Graphs Quotes and NamesQuotes and Names

Media Advocacy ToolsMedia Advocacy Tools

Press ReleasePress Release Fact SheetsFact Sheets Photos and Videos Photos and Videos Press Kit (Do their Work For Them!)Press Kit (Do their Work For Them!) Press Briefings & Preview EventsPress Briefings & Preview Events Staging Public EventsStaging Public Events Media Specific JournalsMedia Specific Journals The TelephoneThe Telephone